Marketing Technologist

Highmark Health

Marketing Technologist leading the integration of marketing technology and processes at Highmark Health. Responsible for operational efficiency, stakeholder collaboration, and employee training.

Posted 6/10/2026full-timeRemote • Louisiana, Maryland, North Carolina, Pennsylvania, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $86,400 - $138,600 per yearWebsite

Tech Stack

Tools & technologies

ApacheERPETL

About the role

Key responsibilities & impact

Lead the advancement and maturity of the marketing technology stack and AI integration, ensuring it supports current and future marketing strategies and campaign needs
Manage implementation of marketing technology roadmaps and ongoing platform support, including feature/function enrichment to meet current and future needs of marketing business users
Serve as primary point of contact and owner for day-to-day vendor relationships, in partnership with many cross-functional areas
Oversee the development and implementation of marketing operational strategies and plans
Support budgeting, forecasting, and resource allocation processes for the marketing department
Develop training and change management programs and services for marketing and experience team members

Requirements

What you’ll need

5 years of professional experience in the MarTech domain including, but not limited to CRM, CDP, MMP, Analytics, and model-driven targeting
5 years of experience in business & operational process optimization within a marketing context
5 years of professional experience in data architecture design (data lake/warehouse) and familiarity of ETL processes and tools
5 years of professional experience integrating MarTech solutions(e.g., CRM, ERP, CDP, etc.) and middleware platforms (e.g., Mulesoft, Apache, etc.)
3 years of experience analyzing business and marketing requirements and defining prioritized product roadmap and features to support them.
1 year of proven experience in using technology and AI in a marketing context

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development
Technology management certification
Human centered-design and design thinking certifications
Project management certification

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data architecture designETL processesCRMCDPMMPAnalyticsmodel-driven targetingbusiness process optimizationMarTech solutions integrationmiddleware platforms

Soft Skills

leadershipcommunicationvendor managementcross-functional collaborationtraining developmentchange managementbudgetingforecastingresource allocationstrategic planning