Growth Marketing

• Own the growth marketing strategy, including goals, channel mix, budget allocation, and success metrics across demand generation efforts
• Build and maintain a full-funnel marketing plan aligned to pipeline and revenue goals in partnership with Sales and RevOps
• Foster a culture of testing, learning, and continuous improvement across campaigns
• Report marketing performance to leadership with clear connection to pipeline and revenue outcomes
• Lead, coach, and develop a team across paid media, email, events, and digital marketing
• Create a high-accountability, high-support environment with clear expectations and strong execution
• Oversee content strategy, website performance, SEO, and emerging AI search visibility
• Own the event marketing strategy for webinars, conferences, summits, and field events
• Drive attendee acquisition and post-event follow-up through coordinated multichannel campaigns
• Measure event impact across registrations, attendance, pipeline, and revenue
• Lead paid media strategy across search, social, and other digital channels
• Own reporting for key growth metrics, including leads, pipeline, acquisition costs, and channel performance
• Partner with RevOps to ensure accurate attribution and clear measurement of marketing's revenue impact

Director of Growth Marketing

• Lead, coach, and develop a team of full-cycle Account Executives
• Partner closely with the outbound sales leader
• Coach AEs on prioritizing leads and opportunities
• Drive best-in-class pipeline management practices
• Develop AEs ability to run strong discovery
• Coach and inspect deals on negotiation strategy
• Instill structured deal management habits
• Drive a metrics-led operating cadence
• Leverage data, AI, and sales tools to improve account research
• Maintain high standards of CRM hygiene

Sales Manager – SME & Growth

• Own and drive lifecycle contribution to returning student bookings and retention growth.
• Develop and execute lifecycle strategies across various customer interactions.
• Partner with Product to understand customer behavior and improve experiences.
• Collaborate with Product and Marketing for effective bundles and offers.
• Identify creative ways to increase repeat purchases across offerings.
• Build and scale lifecycle programs using automation and AI.
• Analyze performance, test new strategies, and optimize for growth.

Director, Lifecycle Growth & Retention

• Own SMB growth initiatives focused on acquisition, conversion, and pipeline growth
• Scale SMB trial starts and improve trial-to-paid conversion performance
• Build and optimize lifecycle marketing programs across onboarding, nurture, re-engagement, and conversion
• Create and scale high-performing campaigns across email, paid media, landing pages, lifecycle channels, and emerging content formats
• Lead experimentation and A/B testing across messaging, creative, digital channels, and conversion flows
• Build reporting frameworks and dashboards that create visibility into funnel performance, campaign effectiveness, and growth opportunities
• Use data and insights to drive optimization, prioritization, and investment decisions
• Leverage AI tools and automation to improve execution speed, streamline workflows, reduce manual work, and scale growth programs more efficiently
• Partner cross-functionally with Sales, RevOps, Product Marketing, and Content teams to improve customer journey performance and pipeline outcomes
• Help build a more agile, experimentation-driven growth culture

Head of SMB Growth Marketing

• Utilize proactive sales techniques via phone and email to identify job opportunities with existing clients in various medical specialties
• Provide marketing support to identify job opportunities with established clients
• Execute marketing strategy with new divisional client agreements and ECS agreements
• Partner with Client Growth Leader to support divisional new job goals
• Develop effective partnerships with Provider Representatives to achieve shared objectives
• Customize strategy to meet specific customer needs
• Maintain established Client Development Plans (CDPs)

Client Growth Manager

• Architect our AI-powered GTM infrastructure: You'll design and build the systems — workflows, agents, data pipelines, enrichment layers, internal tools — that let Marketing, Sales, and Rev Ops operate at a scale that would otherwise require 2–3x the headcount.
• Own pipeline growth end-to-end: You'll take ownership of the growth funnel and define how we scale demand at our next stage, from top-of-funnel experimentation through pipeline acceleration.
• Boost offline growth: Big opportunities exist from offline engagements in the ecommerce world. Identify, build, and execute those opportunities, particularly with up-market and higher ACV opps from our ICP.
• Set the bar for creative experimentation: You'll lead ongoing testing across channels, messages, and motions, bringing scrappy startup energy and turning winning experiments into scalable, systematized growth engines.
• Use AI Systems to 10x our output: You'll be at the forefront of AI-driven marketing and GTM, deploying internal and external-facing tools that multiply the productivity of the entire GTM org — not just your own workstreams.
• Strengthen the connection between Marketing, Sales, and Rev Ops: You'll ensure marketing efforts translate into high-quality, measurable pipeline by partnering closely with Sales and Rev Ops and by building the connective tissue — attribution, handoffs, signal routing — that makes the org feel like one team.
• Lay the foundation for GTM operational excellence: You'll bring structure, clarity, and consistency to our growth motion, building systems that scale with us and setting playbooks others on the team can run.

Growth Marketer

• Lead the development and execution of integrated marketing initiatives
• Build and optimize multi-channel campaigns that drive measurable business growth
• Help shape and operationalize Paradigm Life’s messaging and positioning
• Implement AI-assisted workflows and systems
• Create structure, prioritization, and operational clarity across campaigns
• Use data, attribution, and funnel insights to improve campaign effectiveness

Growth & Marketing Strategy Lead

• Own a portfolio of existing clients and drive expansion into larger engagements
• Convert partner introductions into clearly defined, winnable opportunities
• Lead client conversations to uncover business challenges and priorities
• Translate initial requests into structured scopes of work (with internal team support)
• Bring in the right technical and delivery stakeholders at the right time
• Drive alignment across client stakeholders (finance, operations, technology)
• Position and close ongoing services as part of broader engagements
• Generate selective pipeline through partner relationships and targeted outreach
• Readiness and ability to travel

Account Growth Executive

• Own public sector marketing pipeline performance across new business acquisition and existing customer growth/expansion, from strategy through MQL delivery, influence on revenue, and reporting
• Develop integrated B2G go‑to‑market strategies aligned to new logo acquisition, upsell/cross sell opportunities, and multiyear expansion within existing customers
• Build segment specific strategies that support different motions: net new demand, customer adoption, expansion, and partner led opportunities
• Translate complex government technology and services into clear, compelling value propositions tailored to buyers, users, and partners across the customer lifecycle
• Plan and execute partner‑aligned growth initiatives across permitting and services partners, including platform partners (e.g., Esri, Microsoft), systems integrators, and professional services firms, from campaign strategy through measurement.
• Plan, execute, and continuously optimize multichannel, full funnel campaigns supporting: New business demand generation, Customer retention, adoption, and expansion, Partner sourced and partner influenced pipeline
• Design and manage targeted nurture programs for key public sector personas, customer segments, and lifecycle stages with paid advertising, email marketing, events, and more
• Support event, field, and customer marketing initiatives with tightly aligned pre and post event campaigns
• Make data informed decisions on campaign prioritization, investment, and optimization with a high degree of autonomy
• Partner closely with Sales and SDR teams to align messaging, enable outreach, and support opportunity acceleration
• Collaborate with Product, Customer, and Operations teams to ensure messaging reflects real customer outcomes and market needs
• Support partner marketing initiatives with government platform and services partners
• Own campaign performance measurement, reporting, and optimization using HubSpot and related analytics tools
• Present marketing strategy, performance, and recommendations to senior stakeholders with clarity and confidence
• Proactively identify gaps, opportunities, and risks within the public sector go‑to‑market motion and take ownership of solutions
• Drive best practices in marketing automation, segmentation, and ABM workflows
• Mentor and guide other marketing team members as the function continues to scale.

Senior Growth Marketing Manager

• Develop and execute multi-channel lead generation campaigns across paid media, email, webinars, content syndication, SEO and social platforms.
• Drive growth in MQLs, SQLs, pipeline creation, customer acquisition, and conversion rates.
• Optimize full-funnel marketing performance from awareness through opportunity creation.
• Partner closely with Sales leadership to improve lead quality, routing, follow-up SLAs, and conversion efficiency.
• Own campaign planning, execution, testing, reporting, and optimization.
• Manage campaign calendars, budgets, targeting strategies, and performance benchmarks.
• Implement A/B testing strategies across landing pages, messaging, ads, and nurture flows.
• Monitor acquisition cost, cost-per-lead, return on ad spend and pipeline velocity.
• Analyze funnel performance and identify opportunities to improve conversion rates and marketing efficiency.
• Ensure accurate campaign attribution and lead tracking.
• Present KPI insights and strategic recommendations to senior leadership.
• Work closely with product marketing, content, revops, sales and customer success stakeholders.
• Ensure that campaign strategy is aligned with product launches, market segments, and sales priorities.
• Support account-based marketing (ABM) and customer expansion initiatives where applicable.
• Establish operational rigor and performance expectations for the growth marketing team.
• Drive accountability across the team to ensure delivery against pipeline, campaign, and revenue objectives.
• Lead, coach, and develop a team of growth marketers, including conducting performance reviews, goal setting, and providing ongoing feedback and career development support.
• Manage and mentor junior growth marketing team members and external agencies.

Growth Marketing Manager

• Lead and support Regional Market Leaders to ensure consistent implementation of national market strategy
• Facilitate knowledge sharing and best practice exchange across regions to drive innovation, operational consistency, and impact
• Serve as a thought partner to the COO, Executive Team, and senior leaders, surfacing regional insights and opportunities to inform enterprise decision-making
• Monitor performance across markets and support Regional Market Leaders in setting priorities and resolving operational challenges
• Convene and facilitate regular Market Leadership forums to align on strategy, execution, and continuous improvement
• Represent the Market Leadership function in cross-functional strategic planning and transformation efforts
• Partner with Enrollment, Program, Talent Networks, CE, YUPRO, Grads of Life, and other national teams to ensure field perspectives shape national strategy and vice versa
• Develop and execute a regional strategy to expand YUU’s reach within assigned markets
• Identify and evaluate new market opportunities based on workforce trends, economic data, and local labor needs
• Cultivate opportunities to increase talent employment, explore and vet revenue generation opportunities for YUU
• Build strong alumni connections in the market, creating onramps for student, staff, partner, and civic engagement

Senior Director, Growth Strategy

• Participate in the planning, implementation, and deployment of new business applications and system upgrades, specifically for US growth initiatives
• Configure and customize applications and systems to meet specific business requirements and user needs
• Provide comprehensive technical support and troubleshooting for application and system issues, including incident resolution, problem diagnosis, and root cause analysis
• Develop and deliver user training programs and documentation to ensure effective adoption and utilization of new and existing systems
• Collaborate with cross-functional teams, including IT, operations, and business stakeholders, to gather requirements, define solutions, and ensure successful project delivery
• Perform system testing and quality assurance to validate functionality, performance, and data integrity
• Maintain accurate records of system configurations, support requests, and resolutions
• Proactively identify opportunities for system optimization, process improvement, and automation
• Stay current with industry trends and best practices in application implementation and support

Application/System Implementation Lead – Support

• Develop and execute growth marketing strategies for all products aligned with business objectives, leveraging data-driven insights and market trends to optimize performance across all channels
• Own the marketing pipeline, overseeing lead generation, qualification, and conversion processes to drive revenue growth and achieve sales targets across new logo, cross-sell, self-serve, and sales-assisted motions
• Oversee Growth Marketing owned customer journey touchpoints - including email, digital, paid media and events - bringing together cohesive experiences and nurture programs to move prospects through the funnel
• Act as a key liaison between leadership groups, collaborating closely with cross-functional teams including Revenue, Revenue and Marketing Operations, Product, and Finance to ensure alignment of Growth Marketing strategies with overall business goals, objectives, and critical initiatives
• Lead the integration of AI and automation into the growth marketing function – enabling teams to scale experimentation, optimize performance, and improve forecasting accuracy
• Continuously monitor, analyze, and optimize campaign performance across all Growth Marketing channels, leveraging data-driven insights to drive improvements in conversion rates, customer engagement, retention, and ROI
• Provide leadership, guidance, and mentorship to the Growth Marketing team, fostering a culture of collaboration, innovation, and accountability
• Develop and manage the marketing budget with senior leadership, allocating resources effectively to maximize ROI and drive scalable growth
• Provide regular updates and reports to stakeholders and leadership on key performance metrics, growth initiatives, and market trends
• Lead quarterly and annual planning for the Growth Marketing teams, setting quarterly and monthly pipeline targets for each product in partnership with Revenue team leadership

Director – Growth Marketing

• Lead the strategic partnership with TikTok’s shop management and category teams to ensure Spreetail is an early adopter of new features (e.g., Shop Tab integrations, Live Shopping initiatives).
• Drive the strategy for the TikTok Affiliate Center, building frameworks to recruit, vet, and manage creator relationships that drive high-volume "earned" media sales.
• Own the execution of TikTok-specific programs including "Deal-of-the-Day," shop-funded coupons, and TikTok Shop Ads (PSA) to maximize ROAS.
• Partner with creative teams to ensure product detail pages (PDPs) use TikTok-native video and imagery that converts "scrollers" into "buyers."
• Define and track success through TikTok-specific KPIs: GMV via Affiliate vs. Organic, Creator Collaboration Rate, and Shop Health Ratings.
• Collaborate with Channel Operations to meet TikTok’s rigorous fulfillment SLAs, ensuring "Ready to Ship" times and seller ratings remain in the top tier to avoid account suppression

Growth Lead

• Lead the definition of the Partner 3-Year Roadmap and Annual Operating Plan (AOP), ensuring ecosystem goals align with broader Workday corporate objectives.
• Work with Global Partner Organization leadership and Partner Program Design leads to translate business needs into actionable commercial options and mechanics that drive the desired behaviors.
• Identify and architect new revenue streams and partner motions, with an eye towards AI and how partners can leverage, build and drive adoption of AI agents.
• Establish and monitor KPIs to measure ecosystem health, focusing on sourced ACV, market penetration, implementation success and more.
• Act as a strategic advisor to Global Partner Organization leaders, ensuring all initiatives enhance the partner experience while meeting rigorous operational goals.

Principal, Partner Strategy – Growth

• Lead, structure, and professionalize the Strategic Accounts function
• Develop and execute an integrated strategic account plan
• Build executive-level relationships with C-suite and decision-makers
• Instill a disciplined, performance-driven culture within the Strategic Accounts organization
• Lead evaluation, prioritization, and execution of commercial partnerships
• Partner with Sales, Product, Marketing, Market Access, and Medical Affairs leadership
• Drive to exceed revenue and margin goals for Strategic Accounts and Partnerships

VP, Enterprise Growth

• Owns the end-to-end implementation lifecycle for embedded payments and marketplace initiatives, from partner onboarding through integration and go-live
• Acts as the central point of coordination across Product, Marketing, Business Development, RevOps, and Operations to ensure successful execution of platform initiatives
• Manages project plans, timelines, dependencies, and deliverables across multiple concurrent initiatives
• Drives alignment across stakeholders, ensuring clarity on scope, responsibilities, and execution milestones
• Identifies risks, bottlenecks, and operational gaps, and proactively drives resolution to maintain momentum
• Supports execution of partner onboarding and activation, ensuring efficient time-to-live and early success
• Partners with RevOps to ensure platform initiatives are tracked, measurable, and integrated into CRM and GTM systems
• Builds and improves workflows for onboarding, implementation, and activation to increase efficiency and scalability
• Monitors post-launch performance including partner activation, adoption, and early GMV contribution
• Identifies drop-off points and collaborates with internal stakeholders to improve adoption and reduce friction
• Contributes to development of playbooks, launch frameworks, and documentation to support repeatable execution
• Maintains accurate documentation of initiatives, timelines, stakeholder communications, and execution status within internal systems
• Represents the company at industry events, trade shows, and partner-facing engagements to support platform initiatives and strengthen ecosystem relationships
• Support onsite partner meetings, implementation sessions, and launch readiness reviews as needed
• Partner with Marketing and Product to contribute insights for platform-related content, playbooks, and thought leadership tied to embedded payments and marketplace growth
• Stay current on industry trends across embedded payments, ISVs, Vsaas and platform ecosystems to inform execution and continuous improvement
• Support ad-hoc strategic initiatives, reporting, and cross-functional projects as directed by leadership
• Willing and able to travel for partner engagements, internal planning sessions, and industry events (estimated travel: 20–40%)

Manager, Platform Growth

• Lead, develop, and scale a team of Growth Marketing Managers, providing strategic direction, coaching, and accountability for campaign execution across North America
• Own the end-to-end strategy for integrated, multi-channel ABM marketing programs that consistently deliver quality pipeline and contribute meaningfully to revenue goals
• Translate business objectives into a cohesive demand generation roadmap, balancing short-term pipeline needs with longer-term brand and category-building efforts
• Build a deep, nuanced understanding of target prospects across AMER segments and apply data-driven approaches to reach, engage, and convert them across the full funnel
• Serve as a senior partner to the North America sales organization — driving alignment on goals, pipeline expectations, lead handoffs, and full-funnel nurture strategies that accelerate conversion at every stage
• Define, own, and evolve KPIs, attribution models, and executive-level dashboards that connect demand generation activity directly to pipeline and revenue outcomes
• Champion a rigorous test-and-learn culture — leveraging A/B testing, audience segmentation, and performance data to continuously raise the bar on campaign effectiveness
• Lead cross-functional collaboration with MOps, content, product marketing, digital, design, and field marketing to ensure campaigns are well-resourced, integrated, and executed with precision
• Contribute to annual planning, budgeting, and headcount decisions within the growth marketing function, with visibility and input at the leadership level

See all jobs on JobTailor