Growth Marketing

• Develop and cultivate relationships with RIAs, family offices, CIOs, and sophisticated wealth management firms.
• Generate new business opportunities through proactive outbound prospecting and networking.
• Build and manage a healthy pipeline of prospective advisor relationships.
• Convert opportunities into long-term client partnerships and ETF allocations.
• Expand the firm's presence within the evidence-based investing community.
• Educate advisors on ETF implementation, portfolio construction, tax-efficient investing, and long-term investment strategies.
• Serve as a trusted resource for advisors evaluating investment implementation decisions.
• Differentiate the firm's investment philosophy through thoughtful, consultative conversations.
• Build credibility and long-term relationships based on trust and expertise.
• Partner with leadership to refine business development strategy and market positioning.
• Contribute to marketing initiatives, advisor education, and thought leadership content.
• Represent the firm at conferences, industry events, and advisor meetings.
• Provide market feedback to help shape future product positioning and growth initiatives.

ETF Growth Lead

• Own the growth strategy for Begin's digital app product lines, HOMER and codeSpark.
• Lead initiatives spanning user acquisition, activation, engagement, retention, and monetization.
• Identify growth opportunities and build scalable experimentation programs.
• Optimize performance across paid and owned channels and use data to inform strategic decisions.
• Drive creative strategy for user acquisition and oversee CRM strategy for product engagement and retention.
• Own acquisition reporting, projections, and budget pacing for goals.
• Collaborate with Product and Engineering teams to improve performance across initiatives.

Senior Manager, Growth Marketing, Mobile

• Support the development and execution of Citi Commerce's go-to-market strategy, market positioning, and competitive intelligence
• Contribute to the development of Citi Commerce's value proposition, helping to ensure the business goes to market with a clear message
• Support both Citi Commerce's advertising and card linked offers businesses, focusing on how these capabilities work together
• Collaborate with Advertiser Partnerships, Product, and Marketing teams to support the translation of strategic priorities into market-ready materials
• Prepare materials for internal executive forums, Steering Committees, and leadership reviews to support alignment and decision-making
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation

Commerce, Strategy & Growth Analyst

• Contribute to the development and evolution of Citi Commerce's value proposition, supporting the creation of positioning decks, sell sheets, and market narratives that articulate Citi's data, audience, and measurement advantages
• Support go-to-market strategy, including advertiser targeting approach, vertical prioritization, and placement strategy
• Conduct competitive intelligence and market research, tracking the commerce media landscape and synthesizing insights
• Identify and surface new growth opportunities across placements, verticals, and partnership models
• Support financial performance tracking, KPI reporting, and business case analysis
• Contribute to audience positioning work, supporting the development of materials that articulate how Citi's first-party transaction data is segmented
• Build and maintain strategic frameworks, market analyses, and executive-ready materials

Commerce, Strategy & Growth Manager

• Own the growth marketing strategy, including goals, channel mix, budget allocation, and success metrics across demand generation efforts
• Build and maintain a full-funnel marketing plan aligned to pipeline and revenue goals in partnership with Sales and RevOps
• Foster a culture of testing, learning, and continuous improvement across campaigns
• Report marketing performance to leadership with clear connection to pipeline and revenue outcomes
• Lead, coach, and develop a team across paid media, email, events, and digital marketing
• Create a high-accountability, high-support environment with clear expectations and strong execution
• Oversee content strategy, website performance, SEO, and emerging AI search visibility
• Own the event marketing strategy for webinars, conferences, summits, and field events
• Drive attendee acquisition and post-event follow-up through coordinated multichannel campaigns
• Measure event impact across registrations, attendance, pipeline, and revenue
• Lead paid media strategy across search, social, and other digital channels
• Own reporting for key growth metrics, including leads, pipeline, acquisition costs, and channel performance
• Partner with RevOps to ensure accurate attribution and clear measurement of marketing's revenue impact

Director of Growth Marketing

• Grove is looking for a temporary Marketing leader to support our Acquisition function during a parental leave period for 3-4 months (starting ASAP, ending September).
• Partner directly with the VP of Marketing to increase new customer acquisition within efficiency guardrails, helping to further refine creative strategy and new channel expansion.
• Drive day to day operations with channel managers, internal and external creative resources, and reporting tools, while helping to refine our marketing strategy across channels and creative themes to enable near term growth.
• Manage and optimize Grove’s social‑first content engine and creator ecosystem.
• Refine and manage the distribution strategy across organic and paid channels to put that work in front of the right consumers.
• Scale the content strategy by optimizing strategies on Grove’s core paid channels (Meta, TikTok, and Google).
• Partner with Product and Ecommerce teams on landing page and funnel improvements, Merchandising on launches and assortment priorities for our third-party and owned brands, and Sustainability and human health experts to align messaging with Grove’s mission and values.
• Manage and develop a small, high‑performing team, including managing and selecting agencies to augment in house resources.

Senior Growth Marketing Manager, Temp – Parental Leave Coverage

• Lead the development and execution of enablement programs, tools, messaging, and readiness resources that support Sales, Customer Success, and related go-to-market functions
• Partner cross-functionally to support strategic growth initiatives, including case rate opportunities, large or marquee client engagement, and high-priority business development efforts
• Coordinate and execute mid-funnel programs and campaigns designed to strengthen progression, improve follow-up discipline, and increase opportunity momentum
• Create, refine, and maintain materials that support internal readiness and external engagement, ensuring quality, consistency, and alignment to business priorities
• Establish structure, accountability, and follow-through across cross-functional projects with multiple stakeholders and competing priorities
• Monitor initiative performance, identify opportunities for improvement, and recommend actions to increase effectiveness and efficiency
• Perform other duties as assigned in support of organizational priorities.

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