Growth Marketing

• Own the growth marketing strategy, including goals, channel mix, budget allocation, and success metrics across demand generation efforts
• Build and maintain a full-funnel marketing plan aligned to pipeline and revenue goals in partnership with Sales and RevOps
• Foster a culture of testing, learning, and continuous improvement across campaigns
• Report marketing performance to leadership with clear connection to pipeline and revenue outcomes
• Lead, coach, and develop a team across paid media, email, events, and digital marketing
• Create a high-accountability, high-support environment with clear expectations and strong execution
• Oversee content strategy, website performance, SEO, and emerging AI search visibility
• Own the event marketing strategy for webinars, conferences, summits, and field events
• Drive attendee acquisition and post-event follow-up through coordinated multichannel campaigns
• Measure event impact across registrations, attendance, pipeline, and revenue
• Lead paid media strategy across search, social, and other digital channels
• Own reporting for key growth metrics, including leads, pipeline, acquisition costs, and channel performance
• Partner with RevOps to ensure accurate attribution and clear measurement of marketing's revenue impact

Director of Growth Marketing

• developing and delivering integrated marketing strategies that drive engagement, consideration and lead generation in support of client acquisition, development and retention goals.
• overseeing all aspects of marketing, including thought leadership & content marketing, digital engagement, demand generation and events that position SPS as a leader in the market.
• lead a dedicated marketing team within our broader SPS marketing organization and collaborate closely with sales, relationship management, product and thought leadership partners on program strategy, design and execution.
• use data-driven insights to continuously improve performance of marketing-driven initiatives and identify marketing opportunities.
• work closely with peers to determine strategic focus areas & priorities, coach and support the professional development your direct reports, and model “one team” culture.
• Owning the B2B full funnel acquisition marketing strategies and outcomes
• Oversee the creation and execution of cross-channel marketing campaigns, including digital, social media, email, events, and content marketing.
• Analyze market trends, customer insights, and competitive landscape to inform marketing strategies and programs
• Multiply impact of Fidelity thought leadership through coordinated cross channel execution
• Oversee strategy through execution of a robust portfolio of owned events and sponsored industry conferences that serve as a channel to engage prospects and source & distribute thought leadership
• Support engagement of third-party industry partners to optimize as referral channel
• Monitor the effectiveness of marketing programs, using data-driven insights to optimize performance and ROI
• Manage a marketing budget for paid media and industry partnerships, ensuring efficient allocation of resources to maximize impact
• Lead and mentor a team of marketing professionals, fostering a culture of innovation, collaboration, and excellence.

Vice President, B2B Growth – Thought Leadership Marketing

• Provide direct, personal, and timely service representing Orthofix in a professional and straightforward manner.
• Assist with Patient Fittings.
• Assist with educational meetings with patients and staff regarding the benefits of the Orthofix stimulation products.
• Discuss the explanation of benefits and patient responsibilities.
• Facilitate paperwork collections for order submissions.
• Field patient phone calls.
• Collect and submit HIPPA-covered information related to orders.
• Regular attendance is required.

Patient Care Specialist – Spine Bone Growth Therapies

• Lead the development and execution of enablement programs, tools, messaging, and readiness resources that support Sales, Customer Success, and related go-to-market functions
• Partner cross-functionally to support strategic growth initiatives, including case rate opportunities, large or marquee client engagement, and high-priority business development efforts
• Coordinate and execute mid-funnel programs and campaigns designed to strengthen progression, improve follow-up discipline, and increase opportunity momentum
• Create, refine, and maintain materials that support internal readiness and external engagement, ensuring quality, consistency, and alignment to business priorities
• Establish structure, accountability, and follow-through across cross-functional projects with multiple stakeholders and competing priorities
• Monitor initiative performance, identify opportunities for improvement, and recommend actions to increase effectiveness and efficiency
• Perform other duties as assigned in support of organizational priorities.

Senior Manager, Enablement and Growth Support

• Managing analysis and/or work streams within high-profile, high-impact strategy projects
• Leading interviews and working sessions with leaders within Medicare and Medicaid and across the broader organization
• Conducting industry, market, competitor, and financial analysis and identifying insights for Humana
• Creating high quality analysis and deliverables that clearly frame objectives, issues, and challenges, and articulate insightful findings and recommendations
• Working collaboratively with fellow team members and leaders across the company

Growth Strategy Manager

• Develop and execute multi-channel lead generation campaigns across paid media, email, webinars, content syndication, SEO and social platforms.
• Drive growth in MQLs, SQLs, pipeline creation, customer acquisition, and conversion rates.
• Optimize full-funnel marketing performance from awareness through opportunity creation.
• Partner closely with Sales leadership to improve lead quality, routing, follow-up SLAs, and conversion efficiency.
• Own campaign planning, execution, testing, reporting, and optimization.
• Manage campaign calendars, budgets, targeting strategies, and performance benchmarks.
• Implement A/B testing strategies across landing pages, messaging, ads, and nurture flows.
• Monitor acquisition cost, cost-per-lead, return on ad spend and pipeline velocity.
• Analyze funnel performance and identify opportunities to improve conversion rates and marketing efficiency.
• Ensure accurate campaign attribution and lead tracking.
• Present KPI insights and strategic recommendations to senior leadership.
• Work closely with product marketing, content, revops, sales and customer success stakeholders.
• Ensure that campaign strategy is aligned with product launches, market segments, and sales priorities.
• Support account-based marketing (ABM) and customer expansion initiatives where applicable.
• Establish operational rigor and performance expectations for the growth marketing team.
• Drive accountability across the team to ensure delivery against pipeline, campaign, and revenue objectives.
• Lead, coach, and develop a team of growth marketers, including conducting performance reviews, goal setting, and providing ongoing feedback and career development support.
• Manage and mentor junior growth marketing team members and external agencies.

Growth Marketing Manager

• Conducting analysis and/or work streams within high-profile, high-impact strategy projects
• Participating in interviews and working sessions with leaders within Medicare and Medicaid and across the broader organization
• Conducting industry, market, competitor, and financial analysis and identifying insights for Humana
• Creating high quality analysis and deliverables that clearly frame objectives, issues, and challenges, and articulate insightful findings and recommendations
• Working collaboratively with fellow team members and leaders across the company

Growth Strategy Consultant

• Develop and execute growth marketing strategies for all products aligned with business objectives, leveraging data-driven insights and market trends to optimize performance across all channels
• Own the marketing pipeline, overseeing lead generation, qualification, and conversion processes to drive revenue growth and achieve sales targets across new logo, cross-sell, self-serve, and sales-assisted motions
• Oversee Growth Marketing owned customer journey touchpoints - including email, digital, paid media and events - bringing together cohesive experiences and nurture programs to move prospects through the funnel
• Act as a key liaison between leadership groups, collaborating closely with cross-functional teams including Revenue, Revenue and Marketing Operations, Product, and Finance to ensure alignment of Growth Marketing strategies with overall business goals, objectives, and critical initiatives
• Lead the integration of AI and automation into the growth marketing function – enabling teams to scale experimentation, optimize performance, and improve forecasting accuracy
• Continuously monitor, analyze, and optimize campaign performance across all Growth Marketing channels, leveraging data-driven insights to drive improvements in conversion rates, customer engagement, retention, and ROI
• Provide leadership, guidance, and mentorship to the Growth Marketing team, fostering a culture of collaboration, innovation, and accountability
• Develop and manage the marketing budget with senior leadership, allocating resources effectively to maximize ROI and drive scalable growth
• Provide regular updates and reports to stakeholders and leadership on key performance metrics, growth initiatives, and market trends
• Lead quarterly and annual planning for the Growth Marketing teams, setting quarterly and monthly pipeline targets for each product in partnership with Revenue team leadership

Director – Growth Marketing

• Assist direct Orthofix Territory Managers and Distributors with patient education and device in-services
• Provide direct, personal, and timely service representing Orthofix in a professional and straightforward manner
• Assist with Patient Fittings
• Assist with educational meetings with patients and staff regarding the benefits of the Orthofix stimulation products
• Discuss the explanation of benefits and patient responsibilities
• Facilitate paperwork collections for order submissions
• Field patient phone calls
• Collect and submit HIPPA-covered information related to orders

• Driving measurable revenue growth through government contracting and market expansion
• Owning the full growth lifecycle from market identification to contract expansion
• Building and managing a qualified sales pipeline with accurate forecasting
• Leading end-to-end government sales including opportunity identification, capture, pricing, negotiation, and close
• Building high-performing business development and sales teams

VP, Government Sales – New Market Growth

• Develop and execute short‑ and mid‑term customer strategies to deliver monthly, quarterly, and annual revenue commitments
• Own forecasting and demand planning , leveraging market insight and customer intelligence to align commercial plans with supply and inventory strategies
• Build and sustain senior‑level relationships with global customers , ensuring alignment with enterprise business objectives and long‑term growth priorities
• Drive revenue and share growth through data‑driven insights, market analysis, and cross‑functional collaboration on pricing, portfolio, and go‑to‑market strategies
• Ensure operational and supply chain alignment to support growth plans, service excellence, and execution reliability
• Lead complex contract and negotiation processes , safeguarding enterprise interests while enabling sustainable commercial outcomes
• Partner cross‑functionally with Marketing, Finance, Operations, and Supply Chain to execute customer strategies and accelerate market penetration
• Monitor performance against key objectives, translating insights into executive‑level recommendations and communicating progress, risks, and opportunities to senior leadership

Senior Sales Customer Strategy and Growth Manager – CPG

• Owns the end-to-end implementation lifecycle for embedded payments and marketplace initiatives, from partner onboarding through integration and go-live
• Acts as the central point of coordination across Product, Marketing, Business Development, RevOps, and Operations to ensure successful execution of platform initiatives
• Manages project plans, timelines, dependencies, and deliverables across multiple concurrent initiatives
• Drives alignment across stakeholders, ensuring clarity on scope, responsibilities, and execution milestones
• Identifies risks, bottlenecks, and operational gaps, and proactively drives resolution to maintain momentum
• Supports execution of partner onboarding and activation, ensuring efficient time-to-live and early success
• Partners with RevOps to ensure platform initiatives are tracked, measurable, and integrated into CRM and GTM systems
• Builds and improves workflows for onboarding, implementation, and activation to increase efficiency and scalability
• Monitors post-launch performance including partner activation, adoption, and early GMV contribution
• Identifies drop-off points and collaborates with internal stakeholders to improve adoption and reduce friction
• Contributes to development of playbooks, launch frameworks, and documentation to support repeatable execution
• Maintains accurate documentation of initiatives, timelines, stakeholder communications, and execution status within internal systems
• Represents the company at industry events, trade shows, and partner-facing engagements to support platform initiatives and strengthen ecosystem relationships
• Support onsite partner meetings, implementation sessions, and launch readiness reviews as needed
• Partner with Marketing and Product to contribute insights for platform-related content, playbooks, and thought leadership tied to embedded payments and marketplace growth
• Stay current on industry trends across embedded payments, ISVs, Vsaas and platform ecosystems to inform execution and continuous improvement
• Support ad-hoc strategic initiatives, reporting, and cross-functional projects as directed by leadership
• Willing and able to travel for partner engagements, internal planning sessions, and industry events (estimated travel: 20–40%)

Manager, Platform Growth

• Help develop and maintain the enterprise Organic Growth Strategy, aligned to TELUS Health global portfolio
• Identify, frame, and prioritise cross‑sell and upsell opportunities by: Analyzing how products work together across customer segments
• Highlighting expansion pathways across the portfolio
• Clearly articulating where growth can be accelerated through portfolio connection
• Feeding prioritised opportunities into Product Council and Marketing Council forums
• Translate insight into strategic action: Interpret customer, product, and market intelligence
• Create a consistent “Insight → Strategy → Priority” narrative
• Ensure insights drive decisions, not just reporting
• Produce and own the Monthly Insight Pack, ensuring it: Highlights performance, trends, risks, and opportunities
• Clearly connects insight to recommended strategic actions
• Supports leadership, Product Council, and Marketing Council decision‑making
• Support portfolio positioning and messaging alignment by: Partnering with Marketing and Product on value propositions
• Ensuring portfolio narratives reinforce organic growth priorities
• Helping position TELUS Health as an integrated portfolio rather than siloed products
• Enable governance and prioritisation forums, including: Product Council (growth lens, opportunity framing)
• Marketing Council (priority focus, opportunity sizing, narrative consistency)

See all jobs on JobTailor

Director of Growth Marketing

Vice President, B2B Growth – Thought Leadership Marketing

Patient Care Specialist – Spine Bone Growth Therapies

Senior Manager, Enablement and Growth Support

Growth Strategy Manager

Growth Marketing Manager

Growth Strategy Consultant

Director – Growth Marketing

Patient Care Specialist – Spine Bone Growth Therapies

VP, Government Sales – New Market Growth

Senior Sales Customer Strategy and Growth Manager – CPG

Manager, Platform Growth

Organic Growth Strategy Manager