Growth Marketing

• Lead, coach, and develop a team of full-cycle Account Executives
• Partner closely with the outbound sales leader
• Coach AEs on prioritizing leads and opportunities
• Drive best-in-class pipeline management practices
• Develop AEs ability to run strong discovery
• Coach and inspect deals on negotiation strategy
• Instill structured deal management habits
• Drive a metrics-led operating cadence
• Leverage data, AI, and sales tools to improve account research
• Maintain high standards of CRM hygiene

Sales Manager – SME & Growth

• Develop a deep understanding of Evolv's mission, customers, and impact across key markets including education, healthcare, entertainment, and public venues.
• Build familiarity with the stakeholder landscape influencing safety technology adoption, including associations, research organizations, public-sector entities, and community leaders.
• Establish relationships with internal partners across Growth, Marketing, Sales, Product, Legal, and Customer Success.
• Begin evaluating opportunities to strengthen Evolv's presence and credibility within priority stakeholder communities.
• Develop a stakeholder engagement strategy focused on the organizations, associations, and influencers that shape safety conversations across priority sectors.
• Build relationships with key external stakeholders and identify opportunities for strategic partnerships, thought leadership, and industry engagement.
• Help develop evidence-based messaging and supporting materials that communicate Evolv's impact and value to diverse audiences.
• Partner with internal teams to identify emerging trends, stakeholder needs, and opportunities to support responsible adoption of modern safety technology.
• Establish Evolv as a trusted and engaged participant within key public safety, education, healthcare, and security communities.
• Develop and maintain meaningful relationships with priority associations, research institutions, public-sector organizations, and industry influencers.
• Help create opportunities for Evolv to contribute to important conversations through partnerships, conferences, research initiatives, and thought leadership efforts.
• Support the development of evidence-based proof points that strengthen customer confidence and accelerate adoption across key markets.
• Identify and advance strategic initiatives and partnerships that contribute to Evolv's long-term growth and market leadership.
• Build trusted relationships with associations, public-sector organizations, academic institutions, research partners, and other influential stakeholders that shape conversations around safety and security.
• Develop and execute stakeholder engagement strategies that strengthen Evolv's visibility, credibility, and influence across priority markets.
• Identify and cultivate strategic partnerships that support awareness, adoption, and validation of Evolv's solutions.
• Represent Evolv in external forums, industry events, conferences, working groups, and stakeholder discussions as appropriate.
• Help advance the responsible adoption of modern safety technology by identifying opportunities to engage key stakeholders, thought leaders, and organizations.
• Monitor emerging public policy, funding, industry, and stakeholder trends and translate insights into actionable recommendations.
• Support the development of public-facing initiatives, thought leadership efforts, and engagement strategies that reinforce Evolv's position as a trusted leader in public safety.
• Partner closely with Legal and Compliance to ensure external engagement activities align with company policies and regulatory requirements.
• Work cross-functionally with Growth, Marketing, Sales, Product, and Customer Success teams to gather customer insights and develop evidence-based proof points that demonstrate Evolv's impact.
• Support relationships with research organizations and third-party partners to advance independent validation, studies, and other initiatives that strengthen market confidence.
• Help identify and communicate customer outcomes related to safety, operational efficiency, visitor experience, and other key measures of success.
• Identify emerging opportunities across education, healthcare, public venues, and other markets that could accelerate adoption and support long-term growth.
• Partner with internal leaders to evaluate new initiatives, stakeholder relationships, and ecosystem opportunities that strengthen Evolv's market position.
• Contribute to strategic projects that help expand awareness, credibility, and adoption of Evolv's solutions.

Growth Strategy Associate

• Design and run growth experiments across channels — paid, organic, email, and referral
• Analyze user acquisition funnels and identify drop-off points
• Optimize landing pages, CTAs, and user flows for conversion
• Manage referral programs and virality loops
• Collaborate with content, social, and paid teams to coordinate growth pushes
• Build and maintain dashboards tracking key growth metrics — CAC, LTV, retention, and activation
• Report on experiment results and scale what works

Growth Marketing Specialist

• Conducting analysis and/or work streams within high-profile, high-impact strategy projects
• Participating in interviews and working sessions with leaders within Medicare and Medicaid and across the broader organization
• Conducting industry, market, competitor, and financial analysis and identifying insights for Humana
• Creating high quality analysis and deliverables that clearly frame objectives, issues, and challenges, and articulate insightful findings and recommendations
• Working collaboratively with fellow team members and leaders across the company

Growth Strategy Consultant

• Lead early-stage pipeline assessments, opportunity qualification, and strategic prioritization
• Identify and implement AI tools, workflows, and automations that enhance sales productivity
• Act as a trusted advisor, supporting pre-RFP activities and crafting compelling RFP submissions
• Contribute to cross-portfolio growth initiatives and develop comprehensive sales training programs
• Leverage expertise in pipeline management, deal tracking, and analysis

Public Safety Growth & Sales Specialist

• Define, own, and operationalize Red Cell’s public sector and DoW growth strategy across priority missions, agencies, and acquisition pathways.
• Lead “left-of-bang” shaping with mission owners, program offices, contracting offices, and other acquisition stakeholders before solicitations exist.
• Set bid/no-bid decisions and prioritize opportunities across the portfolio.
• Architect creative solutions that may include leveraging capabilities from multiple portfolio companies with a focus on solving hard mission problems and accelerating adoption.
• Build and run a scalable BD → Capture → Close growth engine that portfolio companies can plug into.
• Recruit, mentor, and lead a high-ownership growth team spanning BD, capture, proposals, and contracts.

Head of Defense Growth

• Lead and optimize onboarding and activation marketing programs that drive account expansion and reinforce the Twilio brand.
• Design and execute AI-driven, data-informed campaigns that customize engagement across the customer lifecycle.
• Coordinate and execute omnichannel campaigns, including email, website, Twilio Console, SMS, and in-app channels.
• Collaborate with campaign managers to ensure proper alignment and cross-promotion within automated nurtures and broader growth initiatives.
• Study and activate high-impact lifecycle moments to surface relevant upsell and promotional opportunities.
• Analyze customer responses and sentiment to uncover insights and inform messaging, timing, and channel experiments.
• Design and run experiments to test and refine onboarding and activation strategies.
• Collaborate with Analytics to build data-driven programs using Twilio Segment and other tools.
• Continuously evaluate performance and use insights to optimize strategy and maximize expansion outcomes.

Growth Marketing Manager

• Own and grow a core vertical, defining the strategy, priorities, and approach to market
• Act as the primary bridge between clients, product, and marketing, ensuring what we offer and how we position it reflects real market needs
• Develop and deepen senior relationships across the ecosystem, becoming a trusted partner to key stakeholders
• Drive relationship-based sales, originating and closing high-value opportunities with new and existing partners
• Shape product direction by translating client needs and market signals into clear inputs for the product team
• Refine our go-to-market approach, working closely to ensure strong marketing positioning, messaging, and pipeline generation
• Build and manage a robust pipeline, owning the full sales cycle from opportunity identification through close
• Identify and unlock new growth opportunities within the vertical and adjacent spaces, including channel partnerships and other opportunities to scale
• Represent the company externally, strengthening our presence and credibility in the sector
• Build and scale a sales team over time, establishing processes, culture, and performance standards

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