Growth Marketing

• Define Cohesity's Leadership Operating Model: You will establish the leadership behaviors that define what great looks like at Cohesity, embed across the talent lifecycle and drive consistency and accountability in how leadership is assessed and rewarded.
• Modernize Performance: You will redesign the performance system to be AI-native, continuous, data-driven and insight-led. Integrate leadership behaviors throughout the performance system: Performance assessments, Scorecards, Development Plans and promotion decisions, Launch and scale AI-assisted goal creation, performance feedback and review, Equip and train managers and People Partners
• Lead Talent Reviews, Succession, and Promotions: You will own and enable the enterprise talent review, succession planning, and promotion processes with rigor and consistency. Design the enterprise talent review processes and deliver in partnership with People Partners and business stakeholders, Ensure clear standards, strong calibration, and data-driven decisions
• Build a Skills-Based Talent System & Internal Mobility Strategy: You will define and implement the skills-based talent architecture and the frameworks that move talent across the company. Build a skills-based talent architecture, Design and scale internal mobility frameworks, Align skills, roles, and career pathways to evolving business needs, Enable leaders to make better talent decisions through skills and data
• Activate Leadership, Learning & Organizational Development: You will lead a team that owns leadership development, learning and organizational development experiences that build capability across Cohesity — from manager effectiveness and cohort programs to team effectiveness, learning platforms, and AI enablement. Partner with senior leaders and People Partners as the Leadership and Talent thought partners — diagnosing needs and developing, delivering, and facilitating learning and capability building aligned to business needs, priorities and succession pipelines.
• Run capability-building cohorts across the manager and leadership pipeline from aspiring leaders, new managers, manager forums and executive development
• Lead a portfolio of high-impact career and high-potential development experiences (i.e., mentoring, coaching, external development opportunities)
• Design and deliver company-wide learning campaigns and steward the learning technology ecosystem to deliver modern, scalable learning to a distributed global workforce
• Lead the learning side of AI enablement — building the capability frameworks, learning journeys, and adoption campaigns that move employees to confident, productive use of AI tools

Senior Director, Talent and Growth

• Own the growth marketing strategy, including goals, channel mix, budget allocation, and success metrics across demand generation efforts
• Build and maintain a full-funnel marketing plan aligned to pipeline and revenue goals in partnership with Sales and RevOps
• Foster a culture of testing, learning, and continuous improvement across campaigns
• Report marketing performance to leadership with clear connection to pipeline and revenue outcomes
• Lead, coach, and develop a team across paid media, email, events, and digital marketing
• Create a high-accountability, high-support environment with clear expectations and strong execution
• Oversee content strategy, website performance, SEO, and emerging AI search visibility
• Own the event marketing strategy for webinars, conferences, summits, and field events
• Drive attendee acquisition and post-event follow-up through coordinated multichannel campaigns
• Measure event impact across registrations, attendance, pipeline, and revenue
• Lead paid media strategy across search, social, and other digital channels
• Own reporting for key growth metrics, including leads, pipeline, acquisition costs, and channel performance
• Partner with RevOps to ensure accurate attribution and clear measurement of marketing's revenue impact

Director of Growth Marketing

• Lead, coach, and develop a team of full-cycle Account Executives
• Partner closely with the outbound sales leader
• Coach AEs on prioritizing leads and opportunities
• Drive best-in-class pipeline management practices
• Develop AEs ability to run strong discovery
• Coach and inspect deals on negotiation strategy
• Instill structured deal management habits
• Drive a metrics-led operating cadence
• Leverage data, AI, and sales tools to improve account research
• Maintain high standards of CRM hygiene

Sales Manager – SME & Growth

• Own and drive lifecycle contribution to returning student bookings and retention growth.
• Develop and execute lifecycle strategies across various customer interactions.
• Partner with Product to understand customer behavior and improve experiences.
• Collaborate with Product and Marketing for effective bundles and offers.
• Identify creative ways to increase repeat purchases across offerings.
• Build and scale lifecycle programs using automation and AI.
• Analyze performance, test new strategies, and optimize for growth.

Director, Lifecycle Growth & Retention

• Design and run growth experiments across channels — paid, organic, email, and referral
• Analyze user acquisition funnels and identify drop-off points
• Optimize landing pages, CTAs, and user flows for conversion
• Manage referral programs and virality loops
• Collaborate with content, social, and paid teams to coordinate growth pushes
• Build and maintain dashboards tracking key growth metrics — CAC, LTV, retention, and activation
• Report on experiment results and scale what works

Growth Marketing Specialist

• Lead the development and execution of enablement programs, tools, messaging, and readiness resources that support Sales, Customer Success, and related go-to-market functions
• Partner cross-functionally to support strategic growth initiatives, including case rate opportunities, large or marquee client engagement, and high-priority business development efforts
• Coordinate and execute mid-funnel programs and campaigns designed to strengthen progression, improve follow-up discipline, and increase opportunity momentum
• Create, refine, and maintain materials that support internal readiness and external engagement, ensuring quality, consistency, and alignment to business priorities
• Establish structure, accountability, and follow-through across cross-functional projects with multiple stakeholders and competing priorities
• Monitor initiative performance, identify opportunities for improvement, and recommend actions to increase effectiveness and efficiency
• Perform other duties as assigned in support of organizational priorities.

Senior Manager, Enablement and Growth Support

• Own SMB growth initiatives focused on acquisition, conversion, and pipeline growth
• Scale SMB trial starts and improve trial-to-paid conversion performance
• Build and optimize lifecycle marketing programs across onboarding, nurture, re-engagement, and conversion
• Create and scale high-performing campaigns across email, paid media, landing pages, lifecycle channels, and emerging content formats
• Lead experimentation and A/B testing across messaging, creative, digital channels, and conversion flows
• Build reporting frameworks and dashboards that create visibility into funnel performance, campaign effectiveness, and growth opportunities
• Use data and insights to drive optimization, prioritization, and investment decisions
• Leverage AI tools and automation to improve execution speed, streamline workflows, reduce manual work, and scale growth programs more efficiently
• Partner cross-functionally with Sales, RevOps, Product Marketing, and Content teams to improve customer journey performance and pipeline outcomes
• Help build a more agile, experimentation-driven growth culture

Head of SMB Growth Marketing

• Lead by Example: Commit to your own continuous personal development and self-mastery. You cannot guide others where you haven't been willing to go yourself.
• Execute Strategic Marketing: Implement direct marketing strategies to connect with high-level professionals, entrepreneurs, and corporate leaders who are ready for transformation.
• Conduct High-Level Consultations: Connect with prospective partners and clients, assessing their needs and guiding them toward the right leadership solutions.
• Mentor and Empower: Provide high-impact guidance and support to independent partners within your network as they launch and scale their own consultancies.
• Engage with the Community: Participate in global masterminds, virtual training sessions, and collaborative events to stay at the cutting edge of the industry.

Leadership & Personal Growth Consultant

• Own a portfolio of medical practice customers, serving as their primary relationship and strategic point of contact post-implementation
• Conduct regular business reviews with practice leadership, using platform data and key metrics to surface opportunities and flag risks
• Coach front desk, call center, and admin staff on workflows and best practices that drive platform adoption and referral conversion
• Deliver ongoing training as the product evolves, ensuring your customers are always getting full value from new features and capabilities
• Monitor customer health signals and proactively engage at-risk accounts before issues escalate
• Partner with the Implementation team to ensure a smooth handoff and fast time-to-value for new customers
• Serve as a structured feedback loop between customers and the Product team, capturing what's working, what isn't, and what practices need next
• Identify expansion opportunities within your book
• Operate with a high degree of autonomy and comfort in an early-stage environment where process is still being built

Growth Partner

• Lead engineering scope execution across multiple production related contractual activities to meet schedule and cost constraints to support production capacity growth goals for the next 5 years
• Collaborate with Chief Engineer to proactively identify, evaluate, track and prioritize actions that keep the different activities within the portfolio aligned with the 5-year production growth strategy
• Work with multiple groups to align requirements, statements of work and verification plan to support the production growth strategy
• Collaborate with cross-functional teams, including Systems Engineering, Software Engineering, Firmware Engineers, Test Equipment and Production Test Engineers
• Manage risk identification, mitigation strategies and resolution of technical challenges impacting across the directorate's contractual and capital-funded activities
• Provide technical guidance and mentorship to team members to foster a collaborative and high-performing team environment
• Act as the point of contact for internal and external stakeholders, communicating efforts status, risks and opportunities effectively.

Associate Director, Manufacturing Engineer – SM-6 Production Growth IPT Lead

• Architect our AI-powered GTM infrastructure: You'll design and build the systems — workflows, agents, data pipelines, enrichment layers, internal tools — that let Marketing, Sales, and Rev Ops operate at a scale that would otherwise require 2–3x the headcount.
• Own pipeline growth end-to-end: You'll take ownership of the growth funnel and define how we scale demand at our next stage, from top-of-funnel experimentation through pipeline acceleration.
• Boost offline growth: Big opportunities exist from offline engagements in the ecommerce world. Identify, build, and execute those opportunities, particularly with up-market and higher ACV opps from our ICP.
• Set the bar for creative experimentation: You'll lead ongoing testing across channels, messages, and motions, bringing scrappy startup energy and turning winning experiments into scalable, systematized growth engines.
• Use AI Systems to 10x our output: You'll be at the forefront of AI-driven marketing and GTM, deploying internal and external-facing tools that multiply the productivity of the entire GTM org — not just your own workstreams.
• Strengthen the connection between Marketing, Sales, and Rev Ops: You'll ensure marketing efforts translate into high-quality, measurable pipeline by partnering closely with Sales and Rev Ops and by building the connective tissue — attribution, handoffs, signal routing — that makes the org feel like one team.
• Lay the foundation for GTM operational excellence: You'll bring structure, clarity, and consistency to our growth motion, building systems that scale with us and setting playbooks others on the team can run.

Growth Marketer

• Own public sector marketing pipeline performance across new business acquisition and existing customer growth/expansion, from strategy through MQL delivery, influence on revenue, and reporting
• Develop integrated B2G go‑to‑market strategies aligned to new logo acquisition, upsell/cross sell opportunities, and multiyear expansion within existing customers
• Build segment specific strategies that support different motions: net new demand, customer adoption, expansion, and partner led opportunities
• Translate complex government technology and services into clear, compelling value propositions tailored to buyers, users, and partners across the customer lifecycle
• Plan and execute partner‑aligned growth initiatives across permitting and services partners, including platform partners (e.g., Esri, Microsoft), systems integrators, and professional services firms, from campaign strategy through measurement.
• Plan, execute, and continuously optimize multichannel, full funnel campaigns supporting: New business demand generation, Customer retention, adoption, and expansion, Partner sourced and partner influenced pipeline
• Design and manage targeted nurture programs for key public sector personas, customer segments, and lifecycle stages with paid advertising, email marketing, events, and more
• Support event, field, and customer marketing initiatives with tightly aligned pre and post event campaigns
• Make data informed decisions on campaign prioritization, investment, and optimization with a high degree of autonomy
• Partner closely with Sales and SDR teams to align messaging, enable outreach, and support opportunity acceleration
• Collaborate with Product, Customer, and Operations teams to ensure messaging reflects real customer outcomes and market needs
• Support partner marketing initiatives with government platform and services partners
• Own campaign performance measurement, reporting, and optimization using HubSpot and related analytics tools
• Present marketing strategy, performance, and recommendations to senior stakeholders with clarity and confidence
• Proactively identify gaps, opportunities, and risks within the public sector go‑to‑market motion and take ownership of solutions
• Drive best practices in marketing automation, segmentation, and ABM workflows
• Mentor and guide other marketing team members as the function continues to scale.

Senior Growth Marketing Manager

• Develop and execute multi-channel lead generation campaigns across paid media, email, webinars, content syndication, SEO and social platforms.
• Drive growth in MQLs, SQLs, pipeline creation, customer acquisition, and conversion rates.
• Optimize full-funnel marketing performance from awareness through opportunity creation.
• Partner closely with Sales leadership to improve lead quality, routing, follow-up SLAs, and conversion efficiency.
• Own campaign planning, execution, testing, reporting, and optimization.
• Manage campaign calendars, budgets, targeting strategies, and performance benchmarks.
• Implement A/B testing strategies across landing pages, messaging, ads, and nurture flows.
• Monitor acquisition cost, cost-per-lead, return on ad spend and pipeline velocity.
• Analyze funnel performance and identify opportunities to improve conversion rates and marketing efficiency.
• Ensure accurate campaign attribution and lead tracking.
• Present KPI insights and strategic recommendations to senior leadership.
• Work closely with product marketing, content, revops, sales and customer success stakeholders.
• Ensure that campaign strategy is aligned with product launches, market segments, and sales priorities.
• Support account-based marketing (ABM) and customer expansion initiatives where applicable.
• Establish operational rigor and performance expectations for the growth marketing team.
• Drive accountability across the team to ensure delivery against pipeline, campaign, and revenue objectives.
• Lead, coach, and develop a team of growth marketers, including conducting performance reviews, goal setting, and providing ongoing feedback and career development support.
• Manage and mentor junior growth marketing team members and external agencies.

Growth Marketing Manager

• Lead and support Regional Market Leaders to ensure consistent implementation of national market strategy
• Facilitate knowledge sharing and best practice exchange across regions to drive innovation, operational consistency, and impact
• Serve as a thought partner to the COO, Executive Team, and senior leaders, surfacing regional insights and opportunities to inform enterprise decision-making
• Monitor performance across markets and support Regional Market Leaders in setting priorities and resolving operational challenges
• Convene and facilitate regular Market Leadership forums to align on strategy, execution, and continuous improvement
• Represent the Market Leadership function in cross-functional strategic planning and transformation efforts
• Partner with Enrollment, Program, Talent Networks, CE, YUPRO, Grads of Life, and other national teams to ensure field perspectives shape national strategy and vice versa
• Develop and execute a regional strategy to expand YUU’s reach within assigned markets
• Identify and evaluate new market opportunities based on workforce trends, economic data, and local labor needs
• Cultivate opportunities to increase talent employment, explore and vet revenue generation opportunities for YUU
• Build strong alumni connections in the market, creating onramps for student, staff, partner, and civic engagement

Senior Director, Growth Strategy

• Develop and execute growth marketing strategies for all products aligned with business objectives, leveraging data-driven insights and market trends to optimize performance across all channels
• Own the marketing pipeline, overseeing lead generation, qualification, and conversion processes to drive revenue growth and achieve sales targets across new logo, cross-sell, self-serve, and sales-assisted motions
• Oversee Growth Marketing owned customer journey touchpoints - including email, digital, paid media and events - bringing together cohesive experiences and nurture programs to move prospects through the funnel
• Act as a key liaison between leadership groups, collaborating closely with cross-functional teams including Revenue, Revenue and Marketing Operations, Product, and Finance to ensure alignment of Growth Marketing strategies with overall business goals, objectives, and critical initiatives
• Lead the integration of AI and automation into the growth marketing function – enabling teams to scale experimentation, optimize performance, and improve forecasting accuracy
• Continuously monitor, analyze, and optimize campaign performance across all Growth Marketing channels, leveraging data-driven insights to drive improvements in conversion rates, customer engagement, retention, and ROI
• Provide leadership, guidance, and mentorship to the Growth Marketing team, fostering a culture of collaboration, innovation, and accountability
• Develop and manage the marketing budget with senior leadership, allocating resources effectively to maximize ROI and drive scalable growth
• Provide regular updates and reports to stakeholders and leadership on key performance metrics, growth initiatives, and market trends
• Lead quarterly and annual planning for the Growth Marketing teams, setting quarterly and monthly pipeline targets for each product in partnership with Revenue team leadership

Director – Growth Marketing

• Lead the strategic partnership with TikTok’s shop management and category teams to ensure Spreetail is an early adopter of new features (e.g., Shop Tab integrations, Live Shopping initiatives).
• Drive the strategy for the TikTok Affiliate Center, building frameworks to recruit, vet, and manage creator relationships that drive high-volume "earned" media sales.
• Own the execution of TikTok-specific programs including "Deal-of-the-Day," shop-funded coupons, and TikTok Shop Ads (PSA) to maximize ROAS.
• Partner with creative teams to ensure product detail pages (PDPs) use TikTok-native video and imagery that converts "scrollers" into "buyers."
• Define and track success through TikTok-specific KPIs: GMV via Affiliate vs. Organic, Creator Collaboration Rate, and Shop Health Ratings.
• Collaborate with Channel Operations to meet TikTok’s rigorous fulfillment SLAs, ensuring "Ready to Ship" times and seller ratings remain in the top tier to avoid account suppression

Growth Lead

• Oversee management of the product portfolio (feature/functionality) for appropriateness of financials, marketing strategy, market competitiveness, Member Experience, regulatory compliance, risk management, as well as efficiency of operation and technology delivery.
• Drives and manages effective delivery of sales support to all distribution channels ensuring that products(s) are properly positioned to customers (sales tool and collateral development, sales training, etc.).
• Establishes a business model based on fundamental drivers and following the data, maximizing efficiency in a constantly evolving environment where the goals can be ambiguous and the process fluid.
• Leads the development and implementation of an effective segmentation strategy and manages the growth plan of products including product profitability, service standards, and lifecycle management.
• Manages 3rd Party Relationships (IT, 3rd products, and alliances).
• Oversees and ensures risk assessments are completed for business decisions, demonstrating consideration for the best interest of the company, applying sound ethical judgment, and escalating, managing, and reporting control issues with transparency.
• Stays abreast of industry standards and benchmark data and serves as the subject matter expert of the competitive landscape across product verticals.
• Develops strong interactions and communications to report on the health and overall status of the product portfolio and provides to senior and executive leadership team, and external partners, as applicable.
• Drives the identification and prioritization of innovative products by optimizing product mix and leveraging segmentation to drive either profit, Member satisfaction, and/or retention.
• Leads a team to deliver growth and profit plan while Influencing strategy and guide team alignment.
• Provide guidance and oversight to marketing strategies.
• Consistently optimize performance and member experience.
• Leading a team to manage current products through the product lifecycle.
• Role models USAA’s mission, core values, culture, and desired behaviors include a sound risk and compliance culture.
• Builds and oversees a team of professionals through ongoing execution of recruiting, development, retention, coaching and support, performance management, and managerial activities.
• Ensure risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

AVP, Perks, Partnership, Growth

• Own the end-to-end growth motion for the SMB segment, from acquisition through conversion and activation
• Build and execute high-velocity performance marketing strategies across paid search, paid social, SEO/GEO, email, and lifecycle channels
• Operate a full-funnel growth engine, spanning top-of-funnel demand through mid-funnel nurture and conversion optimization
• Continuously test, iterate, and scale campaigns with a focus on CAC efficiency, LTV, and revenue impact
• Build and scale a performance creative engine that produces and tests high volumes of content across channels
• Develop systems to categorize, test, and optimize messaging, hooks, and creative formats
• Partner across teams or external resources to establish a repeatable content supply chain that supports rapid experimentation
• Expand into new channels and formats based on performance signals
• Design and deploy AI-driven workflows across acquisition channels, including SEO/GEO, email, and content generation
• Build automated systems for campaign execution, audience targeting, and performance optimization
• Leverage agentic workflows and integrations to increase speed, scale, and output quality across marketing efforts
• Apply strong judgment to ensure AI drives performance outcomes, not just efficiency gains
• Drive a product-led, self-serve growth motion that converts traffic into paying customers
• Optimize conversion paths, onboarding flows, and lifecycle programs to improve activation and revenue
• Partner with Sales to ensure alignment between self-serve and assisted conversion paths
• Identify and close gaps across the funnel to maximize conversion and revenue yield
• Own core growth metrics across the funnel, including CAC, LTV, conversion rates, and channel ROI
• Analyze campaign and channel performance to inform budget allocation and scaling decisions
• Build a culture of experimentation, using data and rapid testing to continuously improve performance

Director, Small Market Growth

• Reporting the VP, Digital Growth & Acquisition Marketing
• Serve as a core operator within the acquisition engine
• Responsible for driving measurable improvements in funnel performance, conversion efficiency, and test-driven growth
• Combine marketing expertise with strong quantitative rigor to design, execute, and scale structured experimentation
• Partner closely across marketing, product, analytics, and credit teams to continuously improve acquisition outcomes

VP, OnePay Funnel Optimization – Growth Strategy

• Promote and support the sales of Galderma Aesthetics products to targeted customers within a defined region, functioning as a strategic resource to complement Portfolio ABM sales roles
• Own and achieve product specific revenue targets across assigned territories
• Implement action plans to increase product penetration, expand market share, and accelerate account growth for Galderma aesthetics products in specific customer accounts and/or markets
• Drive B2B product sales through the implementation and delivery of approved promotional items, approved field-based programs and educational events
• Utilize effective direct selling techniques and market strategies to expand product demand
• Analyze market trends, competitive dynamics, and practice performance to uncover new growth pathways and strategically support the sales team
• Develop and coordinate HCP training programs and practice enhancement in-services and open houses
• Provide in-depth product and procedure expertise to healthcare providers and staff, helping them integrate aesthetic solutions confidently and effectively
• Build strong, trust-based professional relationships with aesthetic providers, key decision-makers, and practice staff
• Implement and execute key Marketing strategies
• Maintain financial responsibility for all aesthetic sales transactions, ensuring accuracy, transparency, and compliance with organizational policies
• Establish and maintain excellent communications and sound working relationships with co-workers and assigned physicians and healthcare providers
• Ensure all aesthetic sales practices comply with regulatory, ethical, and organizational standards, including accurate pricing, documentation, and disclosure requirements
• Actively participate in scheduled Company sales meetings, district and regional conference calls, business meetings, field rides, and ongoing training sessions
• Demonstrate the highest levels of integrity and professionalism, adhering to all company policies, compliance standards, and industry regulations

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