General

• generate new business through proactive outbound prospecting, including cold calling
• qualify inbound and outbound sales leads and progress them through to conversion
• retain, grow, and expand existing accounts in close partnership with local account managers
• represent Illumina to customers and advocate internally for customer needs
• generate interest from new ‑ to ‑ Illumina customers using multiple sources
• engage with customers via phone and email, with occasional field travel
• apply in ‑ depth technical knowledge of Illumina products
• stay current on industry trends, customer needs, and competitive positioning
• act as an overlay partner to field account managers and sales specialists to support strategic initiatives
• document all outbound activity and prepare sales activity, pipeline, and performance reports

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