Ecommerce

• Defines and drives product goals, priorities, and backlog execution for the global eCommerce value stream, ensuring alignment to business outcomes.
• Owns backlog prioritization to maximize business value, breaking epics and features into delivery-ready stories aligned to regional and global priorities.
• Elicits, documents, and owns business and functional requirements, translating stakeholders’ needs into clear, delivery-ready user stories and acceptance criteria.
• Demonstrates strong understanding of end-to-end business processes and ensures solutions align to real business problems and outcomes.
• Owns and manages the regional product backlog end to end, including prioritization, stakeholder alignment, and delivery coordination.
• Acts as the primary business point of contact for regional stakeholders, ensuring alignment on priorities, scope, and delivery outcomes.
• Ensures cross-functional dependencies are articulated, managed, and addressed by all constituents.
• Provides customer support via system documentation, demos and direct conversation.
• Has authority to inspect, accept, and validate delivered solutions against business outcomes and acceptance criteria.

Global eCommerce Product Owner

• Develop and pitch design concepts based on creative briefs and performance goals.
• Create static and motion assets for Meta ads (Facebook/Instagram) that are optimized for performance.
• Design high-converting landing pages and on-site assets with CRO in mind (above-the-fold, hierarchy, CTAs, etc.).
• Design CPG packaging and print materials (boxes, pouches, labels, displays, sell sheets, etc.).
• Collaborate with marketing and growth teams to plan and execute A/B tests on creative (ad concepts, hooks, layouts, offers).
• Interpret performance data and use it to iterate on designs, improve CTR, conversion rate, and overall funnel performance.
• Propose new creative tests based on insights, trends, and competitor research.
• Work as a self-starter, managing your own projects, timelines, and priorities.
• Contribute to and help evolve the visual identity across digital and print.
• Present and defend your design decisions to stakeholders with clear rationale tied to performance and brand.
• Collaborate closely with marketing, e-commerce, and product teams.

Senior Marketing Designer – CPG, eCommerce

• Communicate product strategy and roadmap updates effectively to cross-functional stakeholders and leadership.
• Coordinate execution across multiple teams, squads, or pods to ensure seamless product launches and updates.
• Drive product innovation within the E-commerce segment, leveraging a culture of A/B testing and data-driven insights.
• Champion the customer voice across the product organization, prioritizing the roadmap based on user pain points and market dynamics.
• Demonstrate strong technical fluency by anticipating architectural tradeoffs and technical risks.
• Define and analyze complex metrics that inform the success of the product area, driving sustained impact on customer satisfaction and business OKRs.

Senior Product Manager – E-Commerce

• Work with the eCommerce Manager to operate all aspects of the Homepage process from strategy to execution.
• Partner with eCommerce category teams & Content team to review business priorities and plan a robust digital strategy that delivers a unique experience for customers.
• Collaborate and build relationships with digital planning partners to maximize promotional capabilities to drive long term strategy and click through rate.
• Lead weekly touchpoint meetings with cross-functional team to review homepage programming plans and enhance opportunities to ensure internal alignment prior to content launch.
• Help with asset optimization, prioritization and needs assessment, and A/B testing conversations to help improve digital programming strategies.
• Use data-driven tools to pull insights and knowledge of the digital business priorities to advocate for resources, develop programming best practices, and provide weekly/ad-hoc analysis on programmed content effectiveness.
• Work with the digital operations team to assess and prioritize content needs

Senior eCommerce Associate

• Drive the SimpleTire.com financial plan by analyzing daily performance metrics (Sessions, CVR, AOV) and identifying actionable trends to inform cross-functional decision-making.
• Serve as a key point of contact to facilitate information flow between Sales and Marketing, ensuring all channel leads have necessary assets.
• Act as a brand enthusiast by traveling to automotive events to capture photo and video footage; assist in basic editing for social and multi-channel content strategy.
• Optimize the rollout of sales campaigns by coordinating cross functionally to ensure site assets are ready for launch.
• Execute A/B tests on landing pages and promos, gather data and analyze test outcomes and synthesize lessons learned to provide strategic recommendations for improving the marketing program.
• Ensure accuracy of promotional execution, including auditing site badges, discount eligibility, and tracking link functionality.
• Maintain dashboards, models, and 'post-mortem' documents to track the success of marketing initiative.
• Identify actionable insights and implement solutions that drive revenue and conversion growth.
• Work collaboratively with Merchandising and Pricing to ensure site listings and promotions align with inventory and business goals.
• Provide data inputs and administrative support for monthly sales and demand forecasting processes.

E-Commerce, Marketing Specialist

• Drive online sales growth through website conversion optimizations.
• Lead the strategy and execution of eCommerce initiatives.
• Collaborate with cross-functional teams to ensure alignment across marketing, creative, performance marketing, and customer service.
• Develop and implement strategies to drive revenue growth and enhance average order value (AOV).
• Track, analyze, and report key performance metrics (e.g., traffic, conversion rates, AOV).
• Support customer acquisition and retention strategies through effective website merchandising.
• Monitor industry trends and digital best practices to inform future opportunities.
• Present website performance reports to internal teams and stakeholders regularly.

Senior Manager, eCommerce

• Develop and maintain ecommerce storefronts using HTML5, CSS3, and modern vanilla JavaScript (ES6+)
• Write efficient server-side logic using Miva Template Language (MVT)
• Build and support integrations with external systems (REST/SOAP APIs, ERPs, CRMs, etc.)
• Act as the technical bridge between client storefronts and their broader business ecosystem
• Troubleshoot and resolve frontend, backend, and configuration issues across platforms
• Optimize performance, SEO, accessibility, and conversion
• Implement merchandising strategies, personalization, promotions, and optimized purchase flows

Web Developer – Ecommerce

• Ensure customer inquiries are handled accurately and within established service-level expectations
• Partner with the Vendor Manager to support appropriate staffing levels, particularly during peak periods
• Drive consistent adoption of customer service policies across agent teams
• Communicate policy updates and operational changes clearly and efficiently to agents
• Lead weekly check-ins with key stakeholders to review customer service performance and trends
• Partner with client management to review and create polices and customer communication as needed
• Collaborate with international customer service teams to resolve escalated issues and align on policies
• Compile and distribute weekly customer service performance and status reports to stakeholders
• Proactively share customer insights, recurring issues, and operational risks to inform decision-making
• Support the development of customer service presentations and ad hoc reporting as needed

Senior Manager, eCommerce Fan Services

• Lead strategy, roadmap, and execution for Newrez.com and a portfolio of consumer-facing Newrez websites.
• Serve as product owner for the enterprise CMS platform, managing scalable site architecture and deployment across dozens of digital properties.
• Define and track KPIs for traffic growth, conversion optimization, and customer engagement.
• Partner with Digital Marketing and Direct-to-Consumer Lending to enhance lead generation and borrower funnel performance.
• Translate business goals, customer insights, and data analytics into prioritized feature requirements and enhancements.
• Collaborate with cross-functional teams including Engineering, UX, Design, and Operations for delivery of high-quality digital experiences.
• Champion SEO, accessibility, compliance, and performance excellence across all sites.
• Implement governance frameworks and standardized content workflows to drive consistency and efficiency.
• Monitor industry trends and emerging technologies to inform digital innovation and continuous improvement.
• Ability to effectively and accurately convey information to others.

Senior Product Manager – Digital Experience

• Lead the development of the digital strategy and roadmap of digital properties across Life Insurance, Annuities & Employee Benefits to meet the needs of the businesses.
• Work with senior leadership to influence and optimize the initiative portfolio to achieve business goals, including partnering on the creation of relevant business cases
• Lead customer communications across the Transamerica businesses, driving improvements to customer experience and expense savings through driving digitization and adoption of eDelivery and paperless correspondence.
• Work with marketing leadership to translate the business strategy of the organization to create innovative digital experiences that drive target outcomes.
• Responsible for continued education/advocacy of digital experience goals, strategy, and initiatives to senior leadership
• Partner cross-functionally and across the CX & Marketing Center of Excellence, including UX, CX Insights, Marketing, and Savings & Investments digital experience to ensure continued coordination and collaboration across related initiatives.
• Strategize with functional areas such as technology, legal and compliance, data & analytics, and business operations to establish best practices for designing positive end-to-end experience at all user touch points.
• Strategically align with relevant technical teams in ongoing development and testing work across various properties.
• Lead large scale projects and cross-divisional collaborations.
• Manage, coach and mentor staff; provide career development and training opportunities.
• Approve and manage budgeting, resource planning and prioritization.

Senior Director, Digital Experience

• Oversee successful order management and monitor various platforms to ensure data is consistent across various systems
• Utilize 3PL warehouse management systems to track order fulfilment and resolve potential errors prior to shipment
• Track unfulfilled or backordered product to provide resolutions for Fulfillment and Customer Service teams, assisting with Customer Service efficiency and resolution
• Ensuring that 3rd Party Vendor orders are flowing and shipping out successfully
• Oversee fulfillment of digital orders, confirming that digital downloads are marked as fulfilled once released
• Manual recon, reporting and resolution unfulfilled orders that have been flagged in the OMS due to shipping address errors, carrier issues, stock issues, and customer service issues
• Assist Customer Service in a timely manner through one-off questions, ticket escalations, and training documents
• Interact with various vendors and warehouses regarding product fulfillment
• Restore and create orders within the order management system and store backend
• Processing and reporting incoming returns and arranging resolutions with clients and warehouses
• Provide quality assurance and catch any errors that extend beyond the reach of Customer Service
• Constantly collaborate and communicate across various eCommerce teams to assist in projects and flag issues with Customer Service, Store Management, and overall Operations teams
• Contribute in regular meetings to communicate project statuses and identify any potential bottlenecks

Assistant Manager, eCommerce Operations

• Serve as the primary analytics leader across eCommerce, Marketing, Finance, Retail, Merchandising, Inventory Planning, and Operations.
• Own problem definition for analytics - determining which business questions matter and what decisions insights should inform.
• Move analysis beyond “what happened” to “why it happened,” “how it happened,” and “what we should do next.”
• Proactively mine data to identify risks, opportunities, inefficiencies, and performance drivers.
• Influence senior leaders through clear implications and actionable recommendations.
• Own the integrity, governance, and usability of core commerce, customer, and operational datasets across platforms (eCommerce, POS, CDP, email, data warehouse).
• Validate insights using business context and commercial logic — not just technical correctness.
• Define, document, and continuously evolve company-wide KPI frameworks in partnership with Finance and functional leaders.
• Identify and resolve cross-functional metric misalignment to ensure a single, trusted understanding of performance.
• Establish standards for data quality, documentation, and analytical transparency across the organization.
• Leverage AI as a core component of advanced analytical work, including hypothesis generation, exploratory analysis, pattern detection, insight synthesis, and narrative development.
• Design, operationalize, and scale repeatable AI-assisted workflows that support recurring company-level decisions (growth, margin optimization, inventory productivity, forecast alignment).
• Establish validation frameworks to pressure-test AI-generated outputs against source data, historical performance, customer behavior, and commercial logic.
• Embed AI-enabled insights into planning, forecasting, and executive performance reviews.
• Promote responsible, explainable, and outcome-driven AI usage across analytics workflows.
• Own web and digital analytics strategy using Heap, including funnel performance, customer journey analysis, and conversion optimization.
• Ensure tracking integrity and event schema accuracy, including review of structured data formats (e.g., JSON, data layers) in partnership with Product Engineering.
• Translate behavioral data into commercial implications that influence merchandising, marketing, inventory, and operational decisions.
• Ensure behavioral insights are aligned with downstream systems and financial realities.
• Reconcile demand, margin, inventory, and operational perspectives into cohesive performance narratives.
• Support planning, forecasting, and performance alignment across Finance, Retail, Merchandising, and Operations.
• Challenge assumptions and reframe business narratives using data-backed insight.
• Serve as a connector between commercial strategy and operational execution.
• Establish analytical standards that prioritize clarity, trust, commercial relevance, and decision impact.
• Reduce reactive ad hoc work by building scalable, decision-focused reporting and automation frameworks.
• Design the structure, workflows, and expectations for the analytics function.
• Hire, mentor, and develop junior analytics talent once foundational systems are established.
• Champion a modern, insight-driven analytics culture across the company.

Director, Ecommerce and Marketing Analytics

• Act as the lead administrator for Contentful, defining content models, managing spaces, and ensuring the technical health of our content infrastructure.
• Partner with optimization team on execution of site personalization and A/B testing, ensuring segments and experiences are deployed accurately and on schedule.
• Manage Recommendation Tray placements and product-to-content linking to ensure a frictionless "path to purchase" across all digital touchpoints.
• Evaluate and improve the end-to-end content lifecycle—from creative handoff to international publishing—executing up to 150+ assets per week with 100% accuracy.
• Serve as the technical bridge between Creative, UX, IT, and Web Merchandising to ensure brand-appropriate content is delivered through a high-performing technical lens.
• Lead the QA process for all site and app content; proactively troubleshoot complex technical bugs and coordinate with IT/DTC for rapid resolution.
• Utilize data to provide weekly and monthly content performance reporting, offering actionable insights to the Planning and SEO teams.
• Define and manage the end-to-end production lifecycle for all digital campaigns. You will establish realistic timelines for Creative, Copy, and Merchandising teams, ensuring all inputs are received in time for flawless execution.

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