Digital Experience App Strategy Manager

Qurate Retail Group

Manage app strategy for QVC & HSN focusing on acquisition, engagement, and performance optimization. Collaborate with various teams to enhance customer experience and achieve KPIs.

Posted 6/19/2026full-timeWest Chester • New Jersey, Pennsylvania • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Lead and improve the QVC & HSN app strategy to improve performance, achieve KPIs, and enhance the customer experience.
Be the business lead for the NextGen app experience, partnering with IT, program managers, and marketing teams on app development and retention initiatives.
Oversee app acquisition campaigns end to end, including planning, execution, performance analysis, and optimization.
Drive engagement and retention strategies through push notifications, in-app messaging, SMS, and related platform capabilities.
Analyze app and campaign performance on a weekly and monthly basis using tools such as Adobe Analytics, Tableau, Localytics, and Branch to inform future strategy.
Partner with testing teams to lead A/B testing and optimization efforts, from ideation through implementation, to improve platform performance.
Build relationships across marketing, IT, web development, eCommerce, planning, and external partners to support overall app growth.

Requirements

What you’ll need

Bachelor's degree in business, marketing, merchandising, digital, or a related field — or equivalent experience
5–7 years of experience in a digital commerce or marketing environment, or an equivalent combination of training and experience
Ability to translate data into clear insights and recommendations for stakeholders
Tableau, Adobe Analytics, and similar tools

Benefits

Comp & perks

competitive compensation
paid time off
employee assistance program
parental leave
paid volunteer hours
amazing company discounts
health care benefits starting on day 1
401(k)
tuition reimbursement benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

A/B testingdata analysisperformance optimizationapp strategycustomer experience enhancementcampaign performance analysisengagement strategiesretention strategiesdigital commercemarketing

Soft Skills

leadershipcollaborationcommunicationrelationship buildinginsight translation

Certifications

Bachelor's degree