Senior Marketing Designer – CPG, eCommerce

Truvani

Senior Marketing Designer developing high-performing concepts for CPG and eCommerce. Collaborating with teams to create assets for various platforms with a focus on performance.

Posted 6/11/2026full-timeRemote • Pennsylvania • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop and pitch design concepts based on creative briefs and performance goals.
Create static and motion assets for Meta ads (Facebook/Instagram) that are optimized for performance.
Design high-converting landing pages and on-site assets with CRO in mind (above-the-fold, hierarchy, CTAs, etc.).
Design CPG packaging and print materials (boxes, pouches, labels, displays, sell sheets, etc.).
Collaborate with marketing and growth teams to plan and execute A/B tests on creative (ad concepts, hooks, layouts, offers).
Interpret performance data and use it to iterate on designs, improve CTR, conversion rate, and overall funnel performance.
Propose new creative tests based on insights, trends, and competitor research.
Work as a self-starter, managing your own projects, timelines, and priorities.
Contribute to and help evolve the visual identity across digital and print.
Present and defend your design decisions to stakeholders with clear rationale tied to performance and brand.
Collaborate closely with marketing, e-commerce, and product teams.

Requirements

What you’ll need

5+ years of professional design experience, with a strong focus on CPG and e-commerce
Proven experience designing Meta ads (Facebook/Instagram) that have actually shipped and been tested at scale
Hands-on CRO experience: Landing page design for conversion
Familiarity with A/B testing and working with performance data
Solid portfolio of CPG work: Packaging design (3D mockups, dielines, print-ready files)
Print collateral (POS, inserts, postcards, etc.)
Strong skills in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and/or Figma
Clear understanding of e-commerce flows (PDPs, landing pages, email graphics, ad → landing page continuity)
Ability to lead yourself: you don’t wait for step-by-step direction and are comfortable owning projects end-to-end
Comfortable working in a fast-paced, test-and-learn, CRO-driven environment
Strong communication skills: you can explain why something is designed a certain way in plain language, backed by logic and data.

Benefits

Comp & perks

Health (medical, dental, vision) benefits and 401k benefits offered after 60 days
Paid time off and paid holidays
Paid parental leave
Remote Work and Education Stipend
Truvani Monthly Store Credit

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

design conceptsCROlanding page designA/B testingpackaging designprint collateralAdobe Creative CloudPhotoshopIllustratorInDesign

Soft Skills

self-starterproject managementcommunicationcollaborationdefending design decisionsinterpret performance datacreative problem solvingtime managementadaptabilityleadership