Ecommerce

• Defining business needs required to achieve digital platform performance objectives (customer portal, online quoting, website), in collaboration with key stakeholders;
• Analyzing performance data, user behaviors, and customer feedback (Voice of the Customer) to identify concrete and measurable improvement opportunities;
• Identifying, prioritizing, and leading digital platform improvement initiatives based on business value and customer benefits;
• Representing the vision and strategic directions of the digital customer experience to internal teams;
• Developing, maintaining, and prioritizing the digital platforms roadmap;
• Coordinating business requirements analysis with analysts and involved business units, and sharing results and recommendations stemming from initiatives;
• Defining, monitoring, and interpreting key performance indicators (KPIs) and recommending concrete actions to improve results;
• Proposing and leading continuous optimization initiatives (user testing, A/B testing, journey improvements);
• Actively monitoring digital and market trends to identify potential evolution opportunities;
• Providing regular updates to management on the progress and performance of projects under your responsibility.

Senior Digital Experience Advisor

• Conduct deep product research to identify compelling USPs and unique mechanisms
• Write landing pages, ads, and email campaigns that convert across eCommerce platforms
• Use AI tools like Claude AI and ChatGPT to improve speed and efficiency without compromising quality
• Analyze performance data and A/B test different messaging angles
• Collaborate with design and marketing to ensure aligned visuals and copy
• Deliver polished, research-backed copy assets on time and optimized for impact

Project-Based Direct Response Copywriter – E-Commerce, AI, Research Focus

• Build and lead the team
• Build, develop, and lead the digital team (4-6 direct reports) with clear goals, trust, and empathy
• Comfortably move between strategy and execution when needed
• Collaborate closely with cross functional leaders across marketing, retail, operations and production to deliver on shared goals
• Mentor the Customer Experience (CX) Manager so that the frontline team feel as supported as the customers they serve
• Plan and manage in-house developer capacity to deliver infrastructure improvements and theme/front-end code against a clear roadmap
• Own Ecomm revenue, profit, and budget
• Work alongside Sales Planning to lead forecasting, budgeting, and performance tracking
• Identify and unlock new growth opportunities across channels, lifecycles, and platforms
• Build and maintain clear dashboards, KPIs, and a unified analytics and attribution setup, to translate data into insights that people can use to make smart decisions
• Champion the digital experience
• Identify opportunities to connect with our customers and drive first purchases, repeat frequency and loyalty, across the current and future digital ecosystem
• Lead conversion rate optimization and basket building opportunities
• Own the Ecomm tech stack and roadmap for future improvements
• Drive performance marketing and conversion
• Direct performance marketing strategy and execution across paid channels
• Optimize customer acquisition channels and efficiencies to drive scalable incremental growth
• Work alongside the Senior Director, Marketing & Brand to shape the end-to-end customer journey, balancing performance with brand experience, as you grow repeat rate and lifetime value
• Own IT, platforms sand marketplaces
• Own our ecommerce platforms, websites, and core digital infrastructure, keeping things stable, scalable and cost-effective
• In partnership with the Executive Team, lead IT on platform decisions and long-term tech roadmap
• Oversee our cyber-security needs, working with internal and external partners
• Lead our digital commerce strategy across potential platforms (marketplaces, TikTok Shop, and retail digital partners) ensuring consistent storytelling and conversion
• Support an evolving AI strategy that prioritizes human connections over shortcuts

Director, Digital and Ecommerce

• Take full ownership of Shopify store operations and customer experience
• Eliminate inconsistencies across the site, including broken links, outdated promotions, and conflicting messaging
• Standardize shipping, split shipment, and pre-order communication across all touchpoints
• Build and document SOPs for all operational workflows
• Implement systems and automations that reduce manual work and customer confusion
• Respond to customer inquiries via Shopify inbox and social channels
• Process refunds, reships, cancellations, and order updates
• Triage and resolve support tickets based on urgency
• Identify patterns in customer feedback and recommend improvements
• Ensure all communication is clear, accurate, and aligned with current messaging
• Monitor order flow across Shopify, Base, and Amazon MCF
• Resolve failed orders, inventory issues, and discrepancies
• Coordinate with fulfillment teams to ensure timely delivery
• Manage split shipments, pre-orders, and out-of-stock scenarios
• Track and resolve missing or delayed packages
• Audit the website for broken links, incorrect pricing, and outdated promotions
• Ensure consistency across product pages, landing pages, and collections
• Validate all messaging related to shipping and pre-orders
• Support promotion setup and ensure backend accuracy
• Build and maintain SOPs for recurring workflows
• Identify inefficiencies and implement automation using tools like Shopify Flow
• Optimize customer service platforms such as Gorgias
• Improve post-purchase experience and operational workflows
• Deliver weekly Shopify performance reports
• Track key metrics such as CAC, LTV, and funnel performance
• Identify trends, anomalies, and risks early
• Ensure data accuracy for decision-making
• Maintain compliance across ADA, privacy policies, and tracking regulations
• Review product pages and campaigns for compliance risks
• Ensure all required tools and disclosures are functioning properly
• Identify repetitive tasks and convert them into automated workflows
• Use AI tools to improve efficiency in customer service and operations
• Build prompt libraries and scalable systems
• Continuously reduce manual workload while maintaining accuracy

Shopify Operations Manager

• Lead discovery workshops with clients to gather complex business requirements, map current and future business processes (business process mapping), and align stakeholders.
• Translate business requirements into clear functional specifications, design roadmaps, and effectively guide the development team.
• Act as a trusted advisor to clients and primary technical point of contact to simplify complexity and remove ambiguities.
• Oversee milestone progress, manage the backlog, and drive User Acceptance Testing (UAT) phases and data compliance validation.
• Analyze performance indicators (KPIs) related to catalog health, content governance, and channel readiness to recommend long-term PXM best practices.

Senior E-commerce Product Owner, PXM Strategist

• Define and lead the PIM/PXM strategy with Akeneo, collaborating with business and technical stakeholders.
• Design and implement product information management solutions.
• Ensure product data governance and quality.
• Configure and customize Akeneo (data models, enrichment workflows).
• Monitor product data performance and continuously improve the product experience across all channels.
• Manage integrations between the PIM and internal and external systems.
• Train teams on Akeneo and PIM best practices.

PIM/PXM Solution Specialist – E-commerce

• Own and evolve the brand’s creative direction across packaging, web, email, and paid social so it stays consistent and unmistakably “on brand”
• Translate founder vision into clear briefs, concepts, and execution plans that a creative team can deliver against
• Lead, coach, and quality-check designers and render artists, ensuring high standards and reliable output
• Build and maintain a design system (templates, guidelines, asset libraries) that improves speed without diluting brand quality
• Drive performance creative that’s made to test and win on TikTok and Meta, partnering with growth to learn and iterate quickly
• Own the packaging production workflow end-to-end: print specs, file setup, proofing, revisions, and vendor handoff
• Create structure where it doesn’t exist yet (intake process, prioritization, review cadences, naming/version control) so creative production scales smoothly
• Collaborate cross-functionally with marketing, product, and growth to align launches, messaging, and visual storytelling
• Step in hands-on for high-impact work when needed (art direction, layout, final polish, launch-critical deliverables)
• Manage external partners selectively (printers, photographers, freelancers) while keeping quality, timelines, and brand standards tight

Creative Lead – E-commerce, DTC

• Design engaging creative assets across social media, web, email, advertising, and marketing campaigns
• Help evolve and maintain Mud Club’s visual identity across all touchpoints
• Create graphics, presentations, digital ads, landing pages, and promotional materials
• Collaborate on campaigns, storytelling, and creative direction
• Design website pages, landing pages, onboarding flows, and digital user experiences
• Help improve the parent and member journey across Mud Club’s digital platforms
• Create user-focused designs that are visually engaging, intuitive, and accessible
• Support ongoing website updates and digital initiatives using platforms such as Squarespace
• Ensure designs are responsive and optimized for mobile and web
• Create engaging social media graphics, carousels, thumbnails, and short-form creative content
• Execute and visually interpret content from Mud Club’s content calendar
• Maintain consistent branding and visual quality across all platforms
• Adapt content across Instagram, Facebook, LinkedIn, TikTok, YouTube, and other channels
• Bring fresh ideas that improve engagement, communication, and brand experience
• Stay current with trends in design, gaming culture, digital experiences, and social media
• Contribute creatively across departments and special projects
• Help build systems and templates that improve creative consistency and workflow

Brand & Digital Experience Designer

• Contribute to the implementation and evolution of the telematics insurance program
• Design simple, effective digital experiences
• Ensure alignment between internal teams and stakeholders
• Monitor program performance and recommend optimizations

Digital Experience Consultant

• Own client relationships and account success within your portfolio, including client calls, Slack communication, and in-person meetings
• Serve as the first line of client support and strategic guidance, escalating to the Head of Ecommerce as needed
• Own the delivery of the client strategy and ensure the team is executing on it
• Develop, maintain, and execute on a strategic framework that drives account decisions across creative, optimizations, budgeting, and more
• Proactively request benchmarking information from channel-specific team members to make strategic decisions across channel budgets
• Monitor account performance on a daily basis
• Outline pointed channel-specific strategies for the team to execute in order to drive performance and ensure targets are hit
• Own pricing integrity, including initial negotiation, ongoing maintenance, and renegotiation of pricing structures
• Ensure service delivery remains aligned with service scope, client goals, and success
• Coordinate and present audits for Shopify services for new clients
• Include subject matter experts as needed
• Own client alignment and service expansion to drive revenue growth and retention
• Gather case studies and client testimonials for external Marketing and DTC projects
• Understand client needs and what Pilothouse services will deliver client results
• Set internal goals to achieve service expansion
• Collaborate with Partnerships for sales support
• Oversee and coordinate strategy deployment to channel-specific executional staff assigned to accounts within your portfolio
• Provide feedback and be consulted on staff performance
• Work with Division Heads to ensure team members meet Pilothouse standards
• Communicate in internal and shared channels daily, providing insights and feedback to help account teams deliver results

Ecommerce Strategist

• Develop strategies to drive customer acquisition and retention.
• Create CRM and loyalty roadmaps.
• Maximize customer engagement through personalized CRM programs.
• Assist in selecting appropriate CRM and CDP platforms.
• Analyze user behavior to design tailored strategies.
• Work and collaborate with cross-functional experts.

CRM & Loyalty Strategist – eCommerce

• Develop and manage go-to-market strategies for new products, product extensions, and feature launches.
• Translate product and business strategy into clear marketing plans, messaging frameworks, and launch timelines.
• Partner with the SVP of Marketing to define positioning, messaging, and launch narratives.
• Own cross-functional launch planning and coordination across marketing, product, operations, and patient services.
• Manage launch timelines and ensure marketing deliverables stay aligned with overall product and operational readiness.
• Coordinate deliverables across marketing teams including creative, brand, copy, lifecycle marketing, and digital marketing.
• Conduct market analysis, competitive research, and customer insights to inform product positioning and growth opportunities.
• Identify market opportunities and help translate insights into actionable product or messaging recommendations.
• Track launch performance and conduct post-launch analysis, identifying opportunities to optimize messaging, positioning, or growth strategy.
• Support the evaluation of new product ideas or business opportunities by grounding concepts in market research, data, and customer insights.
• Participate in founder and leadership discussions related to new initiatives and ensure key strategic decisions are translated into actionable plans.

Product Marketing Manager, Ecommerce

• You don’t just click through websites, you study them.
• You’ve improved conversion rates.
• You’re here to craft high-performance funnels.
• You understand the customer journey.
• You know how to make a site more effective.

Ecommerce Intern, New Graduates

• You’ll be supported by good people who know what they’re doing
• Understand how listings, keywords, ads, and account health work together
• You’re comfortable updating titles, bullets, backend attributes, A+ content, and images
• You work from checklists, SOPs, and clean processes
• You know where to find listing quality reports, suppression alerts, account health notifications, and case history
• You understand how keywords, content, and conversion work together
• You communicate clearly, ask smart questions, and escalate blockers early
• You care more about getting it right than being right
• You stay organized, keep track of moving pieces, and don’t let things slip

Ecommerce Marketplace Specialist

• Reporting to the Head of Digital, you will be responsible for contributing to the digital strategy for life insurance and financial services.
• Collaborate with our major partners and vendors to facilitate the delivery of digital solutions.
• Measure and optimize performance by encouraging innovation to maximize the value delivered by the product.
• Participate in the development of market studies to understand user expectations and needs.

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Senior Digital Experience Advisor

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PIM/PXM Solution Specialist – E-commerce

Creative Lead – E-commerce, DTC

Brand & Digital Experience Designer

Digital Experience Consultant

Ecommerce Strategist

CRM & Loyalty Strategist – eCommerce

Product Marketing Manager, Ecommerce

Ecommerce Intern, New Graduates

Ecommerce Marketplace Specialist

Digital Experience Consultant