Senior Digital Experience Advisor

iA Financial Group (Industrial Alliance)

Senior Digital Experience Advisor enhancing transactional and informational digital platforms for iA Auto and Home Insurance. Focusing on performance optimization and customer experience improvements in a collaborative environment.

Posted 6/17/2026full-timeQuebec • 🇨🇦 CanadaSeniorWebsite

About the role

Key responsibilities & impact

Defining business needs required to achieve digital platform performance objectives (customer portal, online quoting, website), in collaboration with key stakeholders;
Analyzing performance data, user behaviors, and customer feedback (Voice of the Customer) to identify concrete and measurable improvement opportunities;
Identifying, prioritizing, and leading digital platform improvement initiatives based on business value and customer benefits;
Representing the vision and strategic directions of the digital customer experience to internal teams;
Developing, maintaining, and prioritizing the digital platforms roadmap;
Coordinating business requirements analysis with analysts and involved business units, and sharing results and recommendations stemming from initiatives;
Defining, monitoring, and interpreting key performance indicators (KPIs) and recommending concrete actions to improve results;
Proposing and leading continuous optimization initiatives (user testing, A/B testing, journey improvements);
Actively monitoring digital and market trends to identify potential evolution opportunities;
Providing regular updates to management on the progress and performance of projects under your responsibility.

Requirements

What you’ll need

Holds a bachelor’s degree in business administration, marketing, e-commerce, or a related field
Has 5 to 7 years of relevant experience, including significant experience in managing or evolving digital products (web platforms, applications, customer portals, transactional journeys)
Demonstrates proven experience in digital performance optimization and data-driven decision-making
Has a solid understanding of UX/UI principles and digital customer experience
Shows strong strategic thinking, autonomy, and leadership
Is recognized for strong interpersonal skills and the ability to mobilize partners in a matrix environment
Is results- and performance-oriented, with a continuous improvement mindset and a healthy intolerance for the status quo
Has experience in digital transformation within a large organization (asset)
Has experience using artificial intelligence tools (asset)
Has knowledge of property and casualty insurance and/or business analysis (assets).

Benefits

Comp & perks

A work environment where learning and professional development are top priorities
A healthy, safe, fair, and inclusive culture that fosters collaboration and innovation
A hybrid work model offering flexibility and access to inspiring workspaces
Competitive benefits, including: flexible group insurance plans, a competitive pension plan, employee share purchase plan, vacation program and well-being and personal development days, telemedicine, employee and family assistance program, ergonomic furniture program, performance bonus, discounts on company products, and much more.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital performance optimizationdata-driven decision-makingUX/UI principlesdigital product managementcustomer portal managementtransactional journey managementA/B testinguser testingkey performance indicators (KPIs)digital platform roadmap development

Soft Skills

strategic thinkingautonomyleadershipinterpersonal skillspartner mobilizationresults-orientedperformance-orientedcontinuous improvement mindsetadaptabilitycollaboration