Director, Digital and Ecommerce

Rocky Mountain Soap Co.

Director of Digital and Ecommerce responsible for leading the digital team and driving ecommerce growth at Rocky Mountain Soap Company. Focused on strategy, execution, and building a scalable digital business.

Posted 6/6/2026full-timeCanmore • 🇨🇦 CanadaLead💰 CA$130,000 - CA$160,000 per yearWebsite

About the role

Key responsibilities & impact

Build and lead the team
Build, develop, and lead the digital team (4-6 direct reports) with clear goals, trust, and empathy
Comfortably move between strategy and execution when needed
Collaborate closely with cross functional leaders across marketing, retail, operations and production to deliver on shared goals
Mentor the Customer Experience (CX) Manager so that the frontline team feel as supported as the customers they serve
Plan and manage in-house developer capacity to deliver infrastructure improvements and theme/front-end code against a clear roadmap
Own Ecomm revenue, profit, and budget
Work alongside Sales Planning to lead forecasting, budgeting, and performance tracking
Identify and unlock new growth opportunities across channels, lifecycles, and platforms
Build and maintain clear dashboards, KPIs, and a unified analytics and attribution setup, to translate data into insights that people can use to make smart decisions
Champion the digital experience
Identify opportunities to connect with our customers and drive first purchases, repeat frequency and loyalty, across the current and future digital ecosystem
Lead conversion rate optimization and basket building opportunities
Own the Ecomm tech stack and roadmap for future improvements
Drive performance marketing and conversion
Direct performance marketing strategy and execution across paid channels
Optimize customer acquisition channels and efficiencies to drive scalable incremental growth
Work alongside the Senior Director, Marketing & Brand to shape the end-to-end customer journey, balancing performance with brand experience, as you grow repeat rate and lifetime value
Own IT, platforms sand marketplaces
Own our ecommerce platforms, websites, and core digital infrastructure, keeping things stable, scalable and cost-effective
In partnership with the Executive Team, lead IT on platform decisions and long-term tech roadmap
Oversee our cyber-security needs, working with internal and external partners
Lead our digital commerce strategy across potential platforms (marketplaces, TikTok Shop, and retail digital partners) ensuring consistent storytelling and conversion
Support an evolving AI strategy that prioritizes human connections over shortcuts

Requirements

What you’ll need

10+ years building and scaling digital commerce businesses with real ownership of technology, revenue and P&L
A proven record of driving growth — scaling fast, fixing what’s broken, or building from the ground up
Strong experience running performance marketing at the execution level
Experience in beauty, wellness, or consumer brands is a plus
Experience in high‑growth or early‑stage environments strongly preferred

Benefits

Comp & perks

Significant product discounts and quarterly allowances
Subsidized group medical and dental benefits for you and your family
Share in Rocky’s success - The Great Game profit sharing program
Generous paid annual vacation and personal days
Healthy lifestyle support through an annual allowance
Access to a dedicated Rocky coach to help you optimize your potential
The opportunity to participate in Culture Club organized activities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital commerceperformance marketingconversion rate optimizationdata analyticsbudgetingforecastingecommerce platformscyber-securityAI strategyfront-end code

Soft Skills

leadershipmentoringcollaborationstrategic thinkingempathycommunicationgoal settingproblem solvingcustomer focusteam building