Rocky Mountain Soap Co.

Ecommerce

• Build and lead the team
• Build, develop, and lead the digital team (4-6 direct reports) with clear goals, trust, and empathy
• Comfortably move between strategy and execution when needed
• Collaborate closely with cross functional leaders across marketing, retail, operations and production to deliver on shared goals
• Mentor the Customer Experience (CX) Manager so that the frontline team feel as supported as the customers they serve
• Plan and manage in-house developer capacity to deliver infrastructure improvements and theme/front-end code against a clear roadmap
• Own Ecomm revenue, profit, and budget
• Work alongside Sales Planning to lead forecasting, budgeting, and performance tracking
• Identify and unlock new growth opportunities across channels, lifecycles, and platforms
• Build and maintain clear dashboards, KPIs, and a unified analytics and attribution setup, to translate data into insights that people can use to make smart decisions
• Champion the digital experience
• Identify opportunities to connect with our customers and drive first purchases, repeat frequency and loyalty, across the current and future digital ecosystem
• Lead conversion rate optimization and basket building opportunities
• Own the Ecomm tech stack and roadmap for future improvements
• Drive performance marketing and conversion
• Direct performance marketing strategy and execution across paid channels
• Optimize customer acquisition channels and efficiencies to drive scalable incremental growth
• Work alongside the Senior Director, Marketing & Brand to shape the end-to-end customer journey, balancing performance with brand experience, as you grow repeat rate and lifetime value
• Own IT, platforms sand marketplaces
• Own our ecommerce platforms, websites, and core digital infrastructure, keeping things stable, scalable and cost-effective
• In partnership with the Executive Team, lead IT on platform decisions and long-term tech roadmap
• Oversee our cyber-security needs, working with internal and external partners
• Lead our digital commerce strategy across potential platforms (marketplaces, TikTok Shop, and retail digital partners) ensuring consistent storytelling and conversion
• Support an evolving AI strategy that prioritizes human connections over shortcuts

Director, Digital and Ecommerce