Founding Ecommerce Lead – New Brand

American Tall

Ecommerce Lead managing performance of Shopify storefront for new direct-to-consumer apparel brand launching in Spring 2027. Driving growth while ensuring exceptional customer experience.

Posted 7/11/2026full-timeMississauga • 🇨🇦 CanadaSeniorWebsite

About the role

Key responsibilities & impact

Support the day-to-day management of our Shopify storefront and all of its elements.
Monitor sales performance and identify opportunities to improve growth.
Help execute promotions, product launches, and merchandising strategies.
Continuously improve the customer journey from homepage through checkout.
Ensure products, collections, pricing, and promotions are presented accurately.
Improve navigation, merchandising, and overall shopping experience.
Identify customer pain points and implement practical improvements.
Work closely with creative partners to bring campaigns and new launches to life.
Track key ecommerce metrics including revenue, conversion, AOV, and customer retention.
Build reports that help the team understand what's working and what isn't.
Use customer insights to recommend improvements across the business.
Support experimentation through testing and continuous optimization.

Requirements

What you’ll need

4+ years of ecommerce experience in a direct-to-consumer (DTC) environment.
Proven experience managing a Shopify storefront.
Demonstrated success driving ecommerce growth through merchandising, conversion optimization, and customer experience improvements.
Experience with merchandising, promotional planning, and ecommerce trading calendars.
Experience working cross-functionally with marketing, operations, creative, and other business functions.
Experience managing external agencies and third-party partners.
Experience working in an early-stage or high-growth business is considered an asset.

Benefits

Comp & perks

Competitive salary
Flexible working hours
Ownership opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Ecommerce GrowthMerchandisingPromotional PlanningConversion Rate OptimizationCustomer Journey MappingData AnalysisReportingAOV TrackingCustomer Retention StrategiesTesting and Optimization

Soft Skills

Cross-Functional CollaborationProblem SolvingCommunication