American Tall

Ecommerce

• Support the day-to-day management of our Shopify storefront and all of its elements.
• Monitor sales performance and identify opportunities to improve growth.
• Help execute promotions, product launches, and merchandising strategies.
• Continuously improve the customer journey from homepage through checkout.
• Ensure products, collections, pricing, and promotions are presented accurately.
• Improve navigation, merchandising, and overall shopping experience.
• Identify customer pain points and implement practical improvements.
• Work closely with creative partners to bring campaigns and new launches to life.
• Track key ecommerce metrics including revenue, conversion, AOV, and customer retention.
• Build reports that help the team understand what's working and what isn't.
• Use customer insights to recommend improvements across the business.
• Support experimentation through testing and continuous optimization.

Founding Ecommerce Lead – New Brand