American Tall

Ecommerce

• Own daily management of the Shopify storefront (products, collections, navigation, content)
• Build, schedule, and QA product launches, seasonal content, and promotions
• Manage homepage and collection page updates (banners, messaging, merchandising)
• Maintain site accuracy (pricing, inventory visibility, product details, imagery)
• Coordinate theme updates, app changes, and minor front-end improvements
• Merchandise collections based on seasonality, performance, and inventory levels
• Optimize product detail pages (PDPs) for conversion
• Assist with identifying CRO opportunities & implementing strategies
• Ensure mobile experience is optimized and consistent
• Identify trends & develop recommendations for action points and optimizations
• Execute site-side requirements for marketing campaigns
• Set up and test discount codes and site promotions
• Coordinate with Marketing & Creative teams to ensure asset consistency & link optimization
• Monitor site performance and bugs
• Ensure site speed and SEO best practices
• Support customer service with site-related issues
• Maintain documentation for processes

E-Commerce Specialist