Digital Marketing

• Manage social media accounts (Facebook, Instagram)
• Perform SEO (Search Engine Optimization) tasks
• Setup and manage paid advertising campaigns

Digital Marketing Assistant – Automotive

• Plan and manage the content calendar across Instagram, Facebook and some Tik Tok
• Write captions, schedule posts, and ensure a consistent publishing cadence
• Edit and repurpose content supplied by the local team into Reels, TikToks, and feed posts
• Monitor engagement, respond to comments where appropriate, and grow audience
• Help rebalance the brand narrative to showcase corporate, private, and seasonal events alongside weddings
• Set up, manage, and optimise Meta Ads (Facebook and Instagram) campaigns
• Manage Google Ads to drive inbound enquiries to the client's website
• Monitor ad spend and performance, adjusting targeting and creative to improve results
• Report on campaign performance with clear insights and recommendations
• Provide monthly reporting covering social growth, ad performance, and website traffic from campaigns
• Proactively flag opportunities to improve reach, engagement, or lead generation
• Collaborate with the founder on upcoming events and activations to plan content around them

Part Time – Social Media and Digital Marketing Manager

• Social media management across Instagram and Facebook, plus building out YouTube presence
• Website updates and content management on the Shopify platform, ensuring product pages, blogs, landing pages, and site content remain accurate, current, and optimized
• Content creation: graphic design, short-form video, product imagery direction
• Email and EDM campaigns via Klaviyo, including list management and automation
• Website updates and content management (keeping product pages, blogs, and landing pages current)
• Blog writing and SEO-friendly content to support organic traffic
• Trade show and event communications, including pre- and post-event campaigns
• Coordination with existing paid ads agency to provide creative assets and strategic direction
• Product marketing support including working with factory renders for new product launches
• Monthly reporting on key marketing metrics

Digital Marketing Manager

• Design, edit, and schedule high-quality social media content using Canva and CapCut, focusing heavily on short-form video and carousel/wheel-style posts
• Manage, optimize, and evaluate the performance of Google Ads campaigns; integrate Google Ads data seamlessly with our Wix website
• Oversee the setup and ongoing management of the Vagaro booking system, including creating and updating tumbling classes to ensure an easy online booking experience for clients
• Draft and distribute monthly email newsletters, and write engaging, SEO-friendly monthly blog articles for our website
• Assist in defining overarching marketing strategies, optimize existing ad campaigns, and proactively research and apply for qualifying business grants

Digital Marketing, Social Media Specialist

• Write and publish engaging content across LinkedIn, X (Twitter), Telegram, Discord
• Develop and execute strategies for organic social media growth
• Plan, launch, and optimize paid campaigns across LinkedIn Ads, X (Twitter) Ads, Google Ads
• Monitor campaign performance and improve conversion rates

Web3 Growth Manager, Digital Marketing

• Target mental health practitioners, clinicians, and aligned organizations in the NYC market to generate referral flow
• Lead mining, enrichment, marketing outreach
• LinkedIn marketing
• Email & Autoresponder Management: Listbuilding, create/manage automated messaging flows, lead tagging, list segmentation, A/B testing, and deliverability monitoring
• Paid Meta Advertising: Audience development, budget/bid management, retargeting, creative performance analysis, ROI analysis
• Strategy, coordination with Content Manager and web development team, integration with advertising channels and autoresponder
• UTM, GTM, GA4 tracking across all organic, paid, email, and referral touchpoints
• Performance reporting & communication
• Create and manage funnels (TOFU/MOFU/BOFU)
• Recommend AI strategies, resources, and tools to deliver greater efficiency and results

• Campaign Management: Planning and implementing paid campaigns on social media (Facebook, LinkedIn, etc.) and Google Ads.
• SEO/SEM Optimization: Conducting keyword research, on-page optimization, and SEO strategies to increase organic search rankings.
• Content Strategy: Developing engaging content for websites, blogs, and social media platforms.
• Analytics & Reporting: Using Google Analytics and other tools to measure traffic, evaluate KPIs, and report on campaign ROI.
• Email Marketing: Creating and managing email campaigns to nurture leads and retain customers.
• Social Media Engagement: Managing daily social media postings, monitoring engagement, and building community.
• Market Research: Analyzing competitor advertising and identifying new market trends.

Digital Marketing Specialist

• Manage and optimize ad campaigns across various platforms to maximize marketing investments.
• Develop cost-efficient strategies, analyze performance data, and provide actionable insights.
• Create comprehensive media plans, conduct keyword and competitor research, and implement testing for improved results.
• Collaborate with teams, maintain data reliability, and stay updated with the latest trends in digital advertising.
• Plan and execute digital ad campaigns based on the agreed strategy with the client;
• Conduct keyword research to maximize all search opportunities relevant to the client’s business;
• Research and analyze competitor(s) strategies and executions;
• Track and manage campaign spending to ensure that campaigns are cost-efficient meeting the expected ROI;
• Track, report, and analyze website analytics and other online/ digital initiatives;
• Monitor campaign performance and generate reports and insights that are pertinent to campaign optimization;
• Optimize campaign performances through various testing and experimentation as deemed appropriate;
• Conduct continuous research and optimization efforts based on industry updates, best practices, and gathered data;

• Build, launch, and manage paid ad campaigns on Meta (Facebook & Instagram)
• Continuously run A/B tests on ad creatives, copy, and audience targeting
• Track ad spend data and synthesize metrics into clear performance reports
• Implement SEO strategies to boost rankings and web traffic
• Manage app store listings for maximum visibility

Digital Marketing Specialist, Paid Ads, Optimization

• Develop and execute comprehensive social media strategies to drive brand awareness, engagement, and lead generation for our healthcare management services.
• Create Social media posts to drive higher brand awareness, post engagement and establish Neolytix as employer of choice.
• Monitor key sites for Neolytix reviews. Proactively run campaigns to improve Neolytix reputation on online platforms.
• Plan and execute webinars and virtual events to showcase Neolytix’s expertise and engage with potential clients.
• Utilize tools to manage and monitor social media campaigns, analyze performance, and optimize based on data-driven insights.
• Create and run Account based Marketing (ABM) campaigns working with the Sales team.
• Collaborate with the sales & marketing team to create compelling email marketing campaigns that drive engagement and conversions.
• Monitor industry trends and best practices in B2B healthcare marketing to continuously improve strategies and tactics.
• Track, analyze, and report on key performance metrics to measure the success of social media and email marketing efforts.
• Foster relationships with key stakeholders and influencers within the healthcare industry to amplify our reach and credibility.
• Stratify & Develop a deep understanding of the target audience and tailor content to their specific needs and pain points.
• Leverage data and analytics to continually refine and optimize marketing strategies.
• Foster strong relationships with industry influencers and thought leaders to enhance credibility and reach.
• Stay current with the latest industry trends and technological advancements to keep marketing efforts innovative and effective.

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