Digital Marketing

• Manage social media accounts (Facebook, Instagram)
• Perform SEO (Search Engine Optimization) tasks
• Setup and manage paid advertising campaigns

Digital Marketing Assistant – Automotive

• Plan and manage the content calendar across Instagram, Facebook and some Tik Tok
• Write captions, schedule posts, and ensure a consistent publishing cadence
• Edit and repurpose content supplied by the local team into Reels, TikToks, and feed posts
• Monitor engagement, respond to comments where appropriate, and grow audience
• Help rebalance the brand narrative to showcase corporate, private, and seasonal events alongside weddings
• Set up, manage, and optimise Meta Ads (Facebook and Instagram) campaigns
• Manage Google Ads to drive inbound enquiries to the client's website
• Monitor ad spend and performance, adjusting targeting and creative to improve results
• Report on campaign performance with clear insights and recommendations
• Provide monthly reporting covering social growth, ad performance, and website traffic from campaigns
• Proactively flag opportunities to improve reach, engagement, or lead generation
• Collaborate with the founder on upcoming events and activations to plan content around them

Part Time – Social Media and Digital Marketing Manager

• Social media management across Instagram and Facebook, plus building out YouTube presence
• Website updates and content management on the Shopify platform, ensuring product pages, blogs, landing pages, and site content remain accurate, current, and optimized
• Content creation: graphic design, short-form video, product imagery direction
• Email and EDM campaigns via Klaviyo, including list management and automation
• Website updates and content management (keeping product pages, blogs, and landing pages current)
• Blog writing and SEO-friendly content to support organic traffic
• Trade show and event communications, including pre- and post-event campaigns
• Coordination with existing paid ads agency to provide creative assets and strategic direction
• Product marketing support including working with factory renders for new product launches
• Monthly reporting on key marketing metrics

Digital Marketing Manager

• Design, edit, and schedule high-quality social media content using Canva and CapCut, focusing heavily on short-form video and carousel/wheel-style posts
• Manage, optimize, and evaluate the performance of Google Ads campaigns; integrate Google Ads data seamlessly with our Wix website
• Oversee the setup and ongoing management of the Vagaro booking system, including creating and updating tumbling classes to ensure an easy online booking experience for clients
• Draft and distribute monthly email newsletters, and write engaging, SEO-friendly monthly blog articles for our website
• Assist in defining overarching marketing strategies, optimize existing ad campaigns, and proactively research and apply for qualifying business grants

Digital Marketing, Social Media Specialist

• Write and publish engaging content across LinkedIn, X (Twitter), Telegram, Discord
• Develop and execute strategies for organic social media growth
• Plan, launch, and optimize paid campaigns across LinkedIn Ads, X (Twitter) Ads, Google Ads
• Monitor campaign performance and improve conversion rates

Web3 Growth Manager, Digital Marketing

• Target mental health practitioners, clinicians, and aligned organizations in the NYC market to generate referral flow
• Lead mining, enrichment, marketing outreach
• LinkedIn marketing
• Email & Autoresponder Management: Listbuilding, create/manage automated messaging flows, lead tagging, list segmentation, A/B testing, and deliverability monitoring
• Paid Meta Advertising: Audience development, budget/bid management, retargeting, creative performance analysis, ROI analysis
• Strategy, coordination with Content Manager and web development team, integration with advertising channels and autoresponder
• UTM, GTM, GA4 tracking across all organic, paid, email, and referral touchpoints
• Performance reporting & communication
• Create and manage funnels (TOFU/MOFU/BOFU)
• Recommend AI strategies, resources, and tools to deliver greater efficiency and results

• Campaign Management: Planning and implementing paid campaigns on social media (Facebook, LinkedIn, etc.) and Google Ads.
• SEO/SEM Optimization: Conducting keyword research, on-page optimization, and SEO strategies to increase organic search rankings.
• Content Strategy: Developing engaging content for websites, blogs, and social media platforms.
• Analytics & Reporting: Using Google Analytics and other tools to measure traffic, evaluate KPIs, and report on campaign ROI.
• Email Marketing: Creating and managing email campaigns to nurture leads and retain customers.
• Social Media Engagement: Managing daily social media postings, monitoring engagement, and building community.
• Market Research: Analyzing competitor advertising and identifying new market trends.

Digital Marketing Specialist

• Manage and optimize ad campaigns across various platforms to maximize marketing investments.
• Develop cost-efficient strategies, analyze performance data, and provide actionable insights.
• Create comprehensive media plans, conduct keyword and competitor research, and implement testing for improved results.
• Collaborate with teams, maintain data reliability, and stay updated with the latest trends in digital advertising.
• Plan and execute digital ad campaigns based on the agreed strategy with the client;
• Conduct keyword research to maximize all search opportunities relevant to the client’s business;
• Research and analyze competitor(s) strategies and executions;
• Track and manage campaign spending to ensure that campaigns are cost-efficient meeting the expected ROI;
• Track, report, and analyze website analytics and other online/ digital initiatives;
• Monitor campaign performance and generate reports and insights that are pertinent to campaign optimization;
• Optimize campaign performances through various testing and experimentation as deemed appropriate;
• Conduct continuous research and optimization efforts based on industry updates, best practices, and gathered data;

• Build, launch, and manage paid ad campaigns on Meta (Facebook & Instagram)
• Continuously run A/B tests on ad creatives, copy, and audience targeting
• Track ad spend data and synthesize metrics into clear performance reports
• Implement SEO strategies to boost rankings and web traffic
• Manage app store listings for maximum visibility

Digital Marketing Specialist, Paid Ads, Optimization

• Develop and execute comprehensive social media strategies to drive brand awareness, engagement, and lead generation for our healthcare management services.
• Create Social media posts to drive higher brand awareness, post engagement and establish Neolytix as employer of choice
• Monitor key sites for Neolytix reviews. Proactively run campaigns to improve Neolytix reputation on online platforms.
• Plan and execute webinars and virtual events to showcase Neolytix’s expertise and engage with potential clients.
• Utilize tools to manage and monitor social media campaigns, analyze performance, and optimize based on data-driven insights.
• Create and run Account based Marketing (ABM) campaigns working with the Sales team.
• Collaborate with the sales & marketing team to create compelling email marketing campaigns that drive engagement and conversions.
• Monitor industry trends and best practices in B2B healthcare marketing to continuously improve strategies and tactics.
• Track, analyze, and report on key performance metrics to measure the success of social media and email marketing efforts.
• Foster relationships with key stakeholders and influencers within the healthcare industry to amplify our reach and credibility.
• Stratify & Develop a deep understanding of the target audience and tailor content to their specific needs and pain points.
• Leverage data and analytics to continually refine and optimize marketing strategies.
• Foster strong relationships with industry influencers and thought leaders to enhance credibility and reach.
• Stay current with the latest industry trends and technological advancements to keep marketing efforts innovative and effective.

Digital Marketing Specialist – B2B

• Develop and execute comprehensive social media strategies to drive brand awareness, engagement, and lead generation for our healthcare management services.
• Create Social media posts to drive higher brand awareness, post engagement and establish Neolytix as employer of choice.
• Monitor key sites for Neolytix reviews. Proactively run campaigns to improve Neolytix reputation on online platforms.
• Plan and execute webinars and virtual events to showcase Neolytix’s expertise and engage with potential clients.
• Utilize tools to manage and monitor social media campaigns, analyze performance, and optimize based on data-driven insights.
• Create and run Account based Marketing (ABM) campaigns working with the Sales team.
• Collaborate with the sales & marketing team to create compelling email marketing campaigns that drive engagement and conversions.
• Monitor industry trends and best practices in B2B healthcare marketing to continuously improve strategies and tactics.
• Track, analyze, and report on key performance metrics to measure the success of social media and email marketing efforts.
• Foster relationships with key stakeholders and influencers within the healthcare industry to amplify our reach and credibility.
• Stratify & Develop a deep understanding of the target audience and tailor content to their specific needs and pain points.
• Leverage data and analytics to continually refine and optimize marketing strategies.
• Foster strong relationships with industry influencers and thought leaders to enhance credibility and reach.
• Stay current with the latest industry trends and technological advancements to keep marketing efforts innovative and effective.

• Execute multi-channel digital marketing campaigns across email, LinkedIn, paid media, SEO/SEM, webinars, awards, and conference initiatives.
• Support demand generation, audience growth, and lead nurturing campaigns targeting banking and fintech decision-makers.
• Manage CRM and marketing automation workflows using Pardot or similar platforms, including segmentation, EDM campaigns, and campaign tracking.
• Collaborate closely with commercial, editorial, research, and events teams to support marketing initiatives across conferences, awards, subscriptions, and thought leadership campaigns.
• Support webinar, virtual event, and conference promotion activities across international markets.
• Assist with content marketing initiatives, including reports, whitepapers, newsletters, landing pages, and campaign assets.
• Monitor campaign performance, track KPIs, and provide reporting and optimisation insights.
• Support LinkedIn paid campaigns, lead generation initiatives, and digital audience engagement strategies.
• Coordinate campaign execution timelines across multiple stakeholders and regional teams.

Digital Marketing Manager – Banking and Finance

• Manage multiple client advertising accounts across Google Ads and Meta Ads
• Plan, launch, monitor, and optimise lead-generation campaigns
• Review performance data and identify the highest-impact optimisation opportunities
• Build campaign strategies based on client goals, budget, audience, and funnel performance
• Manage campaign structure, targeting, bidding, testing, and optimisation
• Write or direct ad copy, campaign angles, and landing page recommendations
• Brief designers or creative teams on required campaign assets
• Use data to explain what is working, what needs improvement, and what should happen next
• Support lead-generation strategy across both home services and B2B client accounts
• Ensure accurate tracking across Google Ads, Meta Ads, GA4, and related platforms
• Monitor conversion performance, attribution, and funnel quality
• Support reporting, dashboards, and campaign analysis
• Identify drop-offs, inefficiencies, and opportunities to improve lead quality and conversion rates
• Use AI tools such as Claude, ChatGPT, or similar platforms to improve: Research, Campaign planning, Analysis, Productivity
• Provide clear performance updates, recommendations, and next steps
• Manage priorities across multiple accounts independently
• Communicate professionally with internal team members and, where needed, clients

Digital Marketing Manager – Lead Generation Focus

Senior Digital Marketing Manager – Lead Gen

• Uniform design proofs delivered accurately and on time — first concepts and revisions turned around within agreed timeframes with minimal rework, so account managers can present clean, polished concepts to clubs without follow-up cycles.
• Production-ready sublimation files are right first time — templates, bleeds, Pantone references, sizing, numbering and placement all correct; zero preventable errors that would delay or compromise downstream production.
• Marketing creative output sustains the social and campaign cadence — supports 3–4 social posts per week plus campaign and promotional work; assets delivered to the Social Media Coordinator in the correct dimensions, formats and timeframes.
• Brand consistency is maintained across all creative — output is premium, sport-focused and aligned to the company’s brand guidelines across uniforms, social and broader marketing collateral; the brand asset library is kept current and accessible.
• Account managers are freed from design tasks — design capacity and reliability are sufficient that AMs do not absorb artwork or rework, protecting their time for customer-facing activity.

• Develop and execute PPC and SEO strategies aligned with business and lead generation goals
• Plan, launch, manage, and optimize paid campaigns across platforms such as Google Ads and social media channels
• Conduct keyword research, competitor analysis, and search trend monitoring to identify growth opportunities
• Manage on-page, off-page, and technical SEO initiatives, including content optimization, site structure, indexing, and link-building strategies
• Support website revamp and optimization projects, including UX improvements, content updates, and performance enhancements
• Collaborate with designers, developers, and content team members to ensure SEO and conversion best practices are implemented across digital assets
• Plan, create, and optimize email marketing campaigns, including newsletters, promotional campaigns, and lead nurturing sequences
• Monitor and improve email marketing performance through segmentation, testing, and conversion optimization strategies
• Analyze campaign and website performance data to identify actionable insights and improve ROI, conversions, and engagement
• Support the development and optimization of high-performing landing pages, ad creatives, and user journeys
• Conduct A/B testing across ads, landing pages, and email campaigns to improve marketing performance
• Manage campaign budgets, forecasting, and reporting while ensuring efficient allocation of marketing spend
• Stay current with digital marketing trends, platform updates, algorithm changes, and emerging best practices

• Develop and execute comprehensive digital strategies across SEO, Paid Media, CRO, content marketing, social media, and copywriting to drive traffic, engagement, and conversions for clients.
• Collaborate with content creators to ensure high-quality, engaging, and brand-aligned content.
• Manage SEO strategies to improve organic search rankings and website traffic.
• Develop content marketing strategies including creating engaging content across digital channels.
• Develop and execute social media strategies to drive brand awareness and engagement.
• Develop and implement Paid Media strategies to improve performance.
• Develop and implement copywriting strategies with engaging content across digital channels.
• Focus on improving website and campaign performance to increase conversions.
• Collaborate with teams to ensure seamless execution of campaigns.
• Continuously monitor industry trends and optimize budgets for digital marketing campaigns.
• Act as a primary point of contact for clients, manage expectations and build relationships.

• own the digital marketing strategy and execution for the region
• Develop and execute the end-to-end digital marketing strategy aligned to Genesys business, pipeline and regional objectives
• Localize and adapt global campaigns for regional relevance and market alignment
• Plan and execute multi-channel digital campaigns across paid search, paid social, display, programmatic, web and email
• Build account-based digital engagement programs and leverage intent data where available
• Oversee content localization, including web, email, creative assets and customer stories for regional relevance
• Monitor, analyze and report on campaign performance using analytics tools
• Manage digital marketing budgets, ensuring efficient spend, forecasting and ROI improvement
• Work on SEO strategy for Asia and optimize website under the APAC and central team’s guidance
• Arrange webinars and promote
• Build account targeted programs for Asia
• Manage relationship and performance of local digital agencies
• Localize and build email/nurture streams in line with global requirements
• Manage local blog and organic social channels
• Performance review of programs against marketing KPIs for Asia

• Provide marketing and admin support to help grow the business
• Manage and schedule social media content
• Set up email marketing automations
• Create landing pages and marketing funnels
• Design digital assets like PDFs, course materials, and presentations
• Support CRM management, inbox, and calendar tasks

Digital Marketing Virtual Assistant

• Design social media content for five clients full-time — minimum five posts per client per week, plus stories, across Instagram and Facebook
• Work two weeks ahead of schedule — content must be planned, designed, and queued before it goes live
• Produce a mix of static posts, carousels, short-form reels, stories, and ad creatives aligned to each client's brand guidelines
• Follow a structured approval workflow: designer to operations lead review to client approval
• Build vertical short-form reels typically 7–15 seconds in length for Instagram Reels and Facebook
• Overlay text, graphic elements, and motion onto supplied video clips
• Sync on-screen text and graphics to trending audio tracks
• Produce vector design work including SVG files, can and bottle labels, packaging mockups, and brand identity assets for the agency's alcohol and beverage portfolio
• Work from reference imagery, brand guidelines, AI-generated concept boards, and direct founder briefing
• Deliver premium, shelf-ready packaging and brand collateral for energy drink, gin, and RTD product lines
• Produce static and carousel ad creatives for Meta campaigns when requested by the ads specialist
• Maintain well-organised, clearly labelled creative folders in Google Drive for easy access by the wider team
• Maintain structured, searchable Google Drive asset folders for every client at all times
• Manage tasks, briefs, and approvals via ClickUp and Slack
• Work alongside the in-house AI specialist to streamline design workflows and reduce manual effort over time

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