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Paid Media Specialist
Elevate and DelegatePaid Media Specialist managing and optimizing Paid Ads campaigns for diverse clients at a digital marketing agency. Fully remote role with growth opportunities in a dynamic team environment.
About the role
Key responsibilities & impact- Launch and manage Paid Ads campaigns across Google Ads and Meta platforms
- Support additional platforms as needed (Bing Ads, TikTok Ads, Programmatic)
- Continuously optimize campaigns to hit performance targets and maximize ROI
- Analyze performance trends and proactively implement improvements
- Identify and resolve tracking, performance, and delivery issues efficiently
- Ensure campaigns run smoothly with minimal downtime or data gaps
- Implement and manage tracking using Google Analytics (GA4), Google Tag Manager (GTM), and Google Search Console (GSC)
- Integrate Zapier workflows for CRM and lead tracking
- Set up and manage CallRail tracking to evaluate call quality and conversion performance
- Generate clear, actionable performance reports
- Provide insights and recommendations to improve campaign outcomes
- Help the team understand campaign performance and how to scale it.
Requirements
What you’ll need- Proven experience in managing and optimizing Google Ads campaigns.
- Experience with other Paid Ads platforms (e.g., Bing Ads, Facebook Ads, Programmatic)
- Familiarity with Google Analytics, Google Tag Manager, and other tracking tools
- Strong analytical skills with a data-driven approach to decision-making.
- Excellent communication skills, both written and verbal.
- Ability to work independently in a remote setting, while also collaborating effectively within a team.
- Detail-oriented with a focus on delivering high-quality work.
- Google Ads Certification (Preferred)
- Google Tag Manager Certification (Preferred)
- Meta Certification (Preferred)
- Call tracking experience (Preferred)
Benefits
Comp & perks- Client Relationship: You will be directly working with the client. This means that you will communicate with the client, provide services, and address any client-related matters independently.
- Payments: All payments for your services will be handled by the client. Elevate and Delegate is not involved in processing your payroll. Your salary will directly go to you.
- Vacation Leaves and Holidays: While we may have recommendations or guidelines regarding vacation leaves and holidays, the decision is entirely at the discretion of the client. You are expected to align your schedule with the client’s business needs and any specific policies or preferences they may have in this regard.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Google AdsBing AdsFacebook AdsProgrammatic advertisingGoogle AnalyticsGoogle Tag ManagerCall trackingData analysisCampaign optimizationPerformance reporting
Soft Skills
Analytical skillsCommunication skillsDetail-orientedTeam collaborationIndependent work
Certifications
Google Ads CertificationGoogle Tag Manager CertificationMeta Certification