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AI-Powered Digital Marketing Manager
Gloss Digital Marketing AgencyLead AI digital marketing strategy for Tri-Wellness, enhancing outreach in wellness and mental health sectors. Focus on B2C and B2B campaigns using AI systems and collaboration.
About the role
Key responsibilities & impact- Audit current marketing workflows and identify opportunities for AI integration
- Design and implement AI-powered systems across content production, paid media, B2B prospecting, email automation, and analytics
- Recommend, evaluate, and own AI tool stack
- Collaborate with Content Manager, dev team, and executive team
- Build and execute AI-assisted prospecting system targeting therapists and wellness professionals
- Develop and manage LinkedIn marketing strategies
- Build and manage automated messaging flows, lead tagging, list segmentation, and A/B testing
- Utilize AI for audience development and creative performance analysis
- Develop funnel architecture with AI-informed optimization
- UTM, GTM, and GA4 tracking for performance reporting
Requirements
What you’ll need- 3–5 years of digital marketing experience, ideally in wellness, mental health, or coaching
- Demonstrated ability to architect and implement AI-driven marketing systems
- Proven track record using AI across at least two of the following: content production, paid media optimization, B2B prospecting and outreach, marketing automation, or analytics
- Ability to evaluate and recommend AI tools independently, then execute on your recommendations
- Genuine comfort with topics like mental health, neurodiversity, executive functioning, and holistic wellness
- Self-directed, organized, and accountable to own outcomes, not just tasks
- Strong communicator who can translate AI strategy into clear, collaborative direction for a small team
Benefits
Comp & perks- Guaranteed 100% on-time salary payments
- Remote work flexibility
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
AI integrationAI-powered systemsmarketing automationA/B testingfunnel architectureperformance reportingcontent productionpaid media optimizationB2B prospectinganalytics
Soft Skills
self-directedorganizedaccountablestrong communicatorcollaborative direction