Gloss Digital Marketing Agency

Digital Marketing

• Target mental health practitioners, clinicians, and aligned organizations in the NYC market to generate referral flow
• Lead mining, enrichment, marketing outreach
• LinkedIn marketing
• Email & Autoresponder Management: Listbuilding, create/manage automated messaging flows, lead tagging, list segmentation, A/B testing, and deliverability monitoring
• Paid Meta Advertising: Audience development, budget/bid management, retargeting, creative performance analysis, ROI analysis
• Strategy, coordination with Content Manager and web development team, integration with advertising channels and autoresponder
• UTM, GTM, GA4 tracking across all organic, paid, email, and referral touchpoints
• Performance reporting & communication
• Create and manage funnels (TOFU/MOFU/BOFU)
• Recommend AI strategies, resources, and tools to deliver greater efficiency and results

Digital Marketing Manager