Gloss Digital Marketing Agency

Digital Marketing

• Audit current marketing workflows and identify opportunities for AI integration
• Design and implement AI-powered systems across content production, paid media, B2B prospecting, email automation, and analytics
• Recommend, evaluate, and own AI tool stack
• Collaborate with Content Manager, dev team, and executive team
• Build and execute AI-assisted prospecting system targeting therapists and wellness professionals
• Develop and manage LinkedIn marketing strategies
• Build and manage automated messaging flows, lead tagging, list segmentation, and A/B testing
• Utilize AI for audience development and creative performance analysis
• Develop funnel architecture with AI-informed optimization
• UTM, GTM, and GA4 tracking for performance reporting

AI-Powered Digital Marketing Manager

• Target mental health practitioners, clinicians, and aligned organizations in the NYC market to generate referral flow
• Lead mining, enrichment, marketing outreach
• LinkedIn marketing
• Email & Autoresponder Management: Listbuilding, create/manage automated messaging flows, lead tagging, list segmentation, A/B testing, and deliverability monitoring
• Paid Meta Advertising: Audience development, budget/bid management, retargeting, creative performance analysis, ROI analysis
• Strategy, coordination with Content Manager and web development team, integration with advertising channels and autoresponder
• UTM, GTM, GA4 tracking across all organic, paid, email, and referral touchpoints
• Performance reporting & communication
• Create and manage funnels (TOFU/MOFU/BOFU)
• Recommend AI strategies, resources, and tools to deliver greater efficiency and results