Digital Marketing Manager

Gloss Digital Marketing Agency

Digital Marketing Manager focused on expanding outreach within the mental health sector. Developing strategies for engagement and referral partnerships across B2C and B2B landscapes.

Posted 5/26/2026full-timeRemote • 🇵🇭 PhilippinesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Target mental health practitioners, clinicians, and aligned organizations in the NYC market to generate referral flow
Lead mining, enrichment, marketing outreach
LinkedIn marketing
Email & Autoresponder Management: Listbuilding, create/manage automated messaging flows, lead tagging, list segmentation, A/B testing, and deliverability monitoring
Paid Meta Advertising: Audience development, budget/bid management, retargeting, creative performance analysis, ROI analysis
Strategy, coordination with Content Manager and web development team, integration with advertising channels and autoresponder
UTM, GTM, GA4 tracking across all organic, paid, email, and referral touchpoints
Performance reporting & communication
Create and manage funnels (TOFU/MOFU/BOFU)
Recommend AI strategies, resources, and tools to deliver greater efficiency and results

Requirements

What you’ll need

3–5 years of related digital marketing experience ideally in wellness, mental health, and coaching
Skilled and experienced leveraging AI resources and tools to work more efficiently
Demonstrated ability to drive social media engagement
Demonstrated ability to drive direct response actions (sign-ups, registrations, inquiries, referrals)
Genuine comfort with topics like mental health, neurodiversity, executive functioning, and holistic wellness
Self-directed, organized, and able to own, strategize, and be accountable for all projects and tasks

Benefits

Comp & perks

guaranteed 100% on-time salary payments

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingemail managementA/B testingpaid advertisingperformance reportingfunnel managementlead generationsocial media engagementAI strategieslist segmentation

Soft Skills

self-directedorganizedstrategic thinkingaccountabilitycommunication