Digital Marketing

• Develop and define our advanced technologies priorities and strategy.
• Work closely with our Orthopaedic businesses and customers to understand needs and opportunities across all clinical orthopaedic applications – total joints, trauma, spine, CMF, F&A, sports medicine.
• Find, develop, and leverage market and customer research, insights and analytics to define, size and prioritize unmet need opportunities.
• Build relationships internally and with external companies, thought leads and potential partners to feed innovation funnel and stay up to date on latest technology advancements.
• Maintain an active scouting search criteria informed by prioritized needs and opportunities to guide business development.
• Manage a prioritization and governance process interfacing directly with senior leaders.
• Partner with external and internal Advanced Technologies R&D team and subject matter experts including business development, supply chain, quality, and regulatory to assess technology and market feasibility to inform recommendations on internal development, co-development, co-marketing, distribution, acquisition or other business strategies.
• Support new technology integration and transition to Marketing and Product Development Teams.
• Excel in communication and business acumen to effectively communicate with senior leaders of Depuy Synthes, potential partners, customers, and Orthopaedic business leaders.

Senior Marketing Manager, Advanced Technologies, Global Digital & Robotics Innovation

• Work closely with Team Lead to provide a transparent and seamless experience for clients throughout all aspects of the Client Experience
• Audit digital accounts for anomalies including, ensure best practices are being leveraged in digital accounts, compare performance to benchmarks, perform basic optimizations to ensure customer success
• Run analyses to highlight performance improvements
• Support monthly recurring work across all accounts, including mid-month pacing and performance checks, Facebook adjustments and video campaign adjustments
• Maintain constant communication with internal teams on account status and current work-in-progress deliverables
• Answer client questions and resolve issues in a timely manner
• Know clients markets, goals, and how to track progress on a daily, weekly, and monthly basis
• Develop and maintain a working knowledge of the automotive industry, company culture, products/services, and strategic communication planning

Digital Marketing Analyst

• Work directly with the North American Marketing Manager on campaigns, analytics, and sales enablement initiatives
• Campaign Execution: Build and launch email and LinkedIn campaigns, support targeting, segmentation, performance tracking, and improve campaign performance
• Analytics & Reporting: Track key KPIs, build dashboards, and summarize weekly performance
• Content & Creative: Develop newsletters, LinkedIn posts, and marketing assets, create visuals, edit and proofread content
• Sales Enablement: Support follow-ups from trade shows and customer interactions, create sales materials, assist with Customer Portal
• Marketing Operations: Maintain and clean contact databases, support lead generation tools and workflows, identify efficiency improvement opportunities

Digital Marketing Intern

• Execute daily customer-facing communications through the Customer Data Platform (CDP), including email and SMS campaigns.
• Manage CRM audience segmentation by leveraging behavioral, demographic, and psychographic data to ensure precise targeting across markets.
• Produce weekly reporting on CRM and marketing campaign performance, highlighting key insights and trends.
• Collaborate with cross ‑ functional teams to develop CRM communication strategies for email and SMS channels.
• Write compelling copy for subject lines, preview text, and SMS messages, aligned with brand voice and campaign objectives.
• Monitor and analyze campaign results to identify performance wins, optimization opportunities, and gaps in strategy.
• Build, implement, and maintain CRM automations and workflows to support lifecycle marketing and enhance customer

Digital Marketing Specialist

• Manage an assigned portfolio of VIP accounts by overseeing the client services to ensure they are performing well, on-time, and implemented to the clients’ needs.
• Work with the clients and their staff to make strategy decisions and pivots.
• Work with our internal services teams to strategize for the clients’ needs.
• Identify areas where the clients’ services are lacking and offer proposed solutions to fill those gaps.
• Coordinate and execute monthly reporting calls with the client.
• Over-communicate with clients in an effective and clear manner regarding the work being performed and results achieved.

Senior Digital Marketing Account Manager – Client Facing

• Manage an assigned portfolio of accounts by overseeing the client services.
• Work with the clients to make strategy decisions and pivots.
• Work with internal services teams to strategize for the clients’ needs.
• Identify areas where the clients’ services are lacking and offer proposed solutions.
• Coordinate and execute monthly reporting calls with the client.
• Over-communicate with clients regarding the work being performed and results achieved.

Digital Marketing Account Manager – Client Facing

• Maybe you're a content strategist who knows how to build engagement.
• Maybe you're a social maven who can grow an audience from zero.
• Maybe you're an email growth obsessive who gets excited about segmentation.
• You'll work closely with the VP of Marketing and across teams including Creative, Product, and Sales, with real ownership over the channels that matter most.
• Manage and grow Plugable's presence across LinkedIn, YouTube, Reddit, and more.
• Own our email marketing program end-to-end — campaigns, automated flows, list health, and segmentation.
• Partner with Product to translate technical specs into content that engages real people.
• Manage video distribution across YouTube, Shorts, and social — monitor performance and feed insights back to the team.
• Support our Shopify storefront — updating landing pages and on-site promotional elements to support campaigns and launches.

Digital Marketing, Content Specialist

• Develop and lead Paid Digital program
• Responsible for all Newrez DTC Paid Digital strategies across current and new platforms and publishers, including but not limited to search, social, display, programmatic, other emerging platforms (e.g., AI-powered)
• Develop and lead a profitable customer growth strategy, across customer expansion (cross-sell, recapture) and prospect acquisition goals.
• Effectively activate on Brand campaign plans, and support additional organization priorities as needed, e.g., Recruiting, Joint Venture, Retail, and Correspondent businesses
• Drive Paid Digital-related martech, vendor, and measurement strategy
• Be an informed and active voice in identifying the right martech stack to drive paid digital scale and impact.
• Help identify, select, and lead vendor and agency partnerships to deliver on program outcomes.
• Develop sound, insights-driven GTM and expansion strategies that leverage actionable experimental test design to inform reliable measurement.

Senior Director – Paid Digital Marketing

• Act as an AI and tech evangelist for the organization, and a beacon of modern digital marketing best practice.
• Become a vocal contributor to the future of the Newrez martech stack and go-to-market approaches.
• Identify and communicate digital marketing opportunities through a customer-first, data-driven lens – translating insights into narratives that earn leadership and partner buy-in.
• Build and develop relationships across the organization – including Digital Marketing and the larger Commercial organization, Digital Product, Originations – to diagnose business needs that can be addressed through new and evolved digital marketing approaches.
• Key areas of opportunity include SEO/AEO/GEO, Paid Digital, and CRO.
• Evaluate and prioritize opportunities to create an actionable roadmap of meaningful initiatives; Develop business cases and establish success metrics to gain cross-functional support.
• Develop a measurement and experimentation framework to measure success – and balance quick wins with long-term big bets to maximize resources and outcomes.
• Directly lead select roadmap initiatives, while partnering cross-functionally on others.
• Monitor performance, surface insights, risks, and recommendations to improve outcomes.

Senior Director – Digital Marketing Innovation

• Leverages understanding of activities, practices, deliverables and considerations in user interface development to deliver the technical design and development of complex user interfaces
• Delivers design and development specifications for user-friendly and effective graphics, page layouts, icons, objects, navigation and templates
• Participates in the coding, testing, implementation and documentation of front-end development
• Analyzes user experience on graphics, page layouts, icons, objects, navigation and templates
• Maintains and upgrades interface functionalities for specific requirements

Senior UX Developer – Digital Marketing

• Support the planning, launch, and management of digital paid media campaigns across a variety of channels, including search, social, display, video, and emerging platforms.
• Leverage AI-driven tools and data analytics to monitor campaign performance, optimize targeting, and enhance audience segmentation for improved results.
• Demonstrate initiative and creativity by proactively identifying opportunities for campaign improvement and bringing new ideas to the team.
• Collaborate closely with internal teams and agency partners to ensure campaigns are integrated, on-brand, and aligned with overall marketing goals.
• Assist with campaign reporting, analyze key metrics, and share insights to inform future strategies.
• Stay current on digital marketing trends, tools, and best practices, bringing fresh ideas to the team.
• Work with stakeholders to ensure all campaigns meet compliance and regulatory standards.
• Support influencer marketing campaigns by coordinating and executing plans to promote U.S. Bank products.

Digital Marketing Manager – Paid Media

• Act as the project manager for hundreds of email campaigns as assigned by Manager from concept to deployment to performance analysis
• Strategically determine production schedule, create & plan multiple campaign
• Partner with eCommerce to determine key sales points, insure alignment to event/programming messaging and insure images are available in accordance to email timeline
• Create complete, detailed creative brief and independently directs copy, design and HTML teams with core focus of each campaign
• Review email campaign results as provided by Tableau & Adobe
• Partner with the Campaign Management team to obtain the appropriate customer list to launch via email system (Bluecore)
• Monitor to confirm 100% completion

• Assist in the creation and activation of digital marketing campaigns across various channels, including social, search, email, website, and paid media.
• Generate engaging content for social media posts, blogs, email newsletters, and other digital platforms.
• Monitor and engage with our online community, responding to comments, messages, and inquiries in a timely manner.
• Help manage and optimize digital advertising campaigns, including Google Ads, LinkedIn Ads, and other paid media channels.
• Provide support in updating and maintaining the company website, ensuring content accuracy and relevance.
• Track and analyze key performance metrics using tools like Google Analytics and social media insights to measure the effectiveness of campaigns.
• Support onboarding and leverage AI tools to streamline campaign development, launch, and performance monitoring.
• Assist with other marketing tasks and projects as needed.

Digital Marketing jobs in Pennsylvania

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Senior Marketing Manager, Advanced Technologies, Global Digital & Robotics Innovation

Digital Marketing Analyst

Digital Marketing Intern

Digital Marketing Specialist

Senior Digital Marketing Account Manager – Client Facing

Digital Marketing Account Manager – Client Facing

Digital Marketing, Content Specialist

Senior Director – Paid Digital Marketing

Senior Director – Digital Marketing Innovation

Senior UX Developer – Digital Marketing

Digital Marketing Manager – Paid Media

Digital Marketing Specialist

Digital Marketing, AI Intern