Digital Marketing Specialist

Trulieve

Digital Marketing Specialist executing omni-channel CRM initiatives for Trulieve's marketing. Collaborating with teams to enhance customer engagement and optimize campaign performance.

Posted 7/1/2026full-timeRemote • Maryland, Pennsylvania, Virginia, West Virginia • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing customer communications through email and SMS campaigns, leveraging CRM and CDP tools for audience segmentation and performance analysis. Proficient in creating compelling copy and managing workflows to enhance customer engagement in B2C e-Commerce and retail environments.

Highest-signal resume keywords

Email Campaign ManagementSMS Campaign ManagementCRM Audience SegmentationData Analysis and ReportingProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingSMS MarketingCRM ManagementCDP ExperienceHTMLCSSWorkflow AutomationData InsightsAudience SegmentationCampaign Performance Analysis

Soft Skills

CollaborationMulti-taskingCommunication

Tools & Technologies

SendGridKlaviyoMonday.com

Industry Keywords

CPGB2CE-CommerceRetail

About the role

Key responsibilities & impact

Execute daily customer-facing communications through the Customer Data Platform (CDP), including email and SMS campaigns.
Manage CRM audience segmentation by leveraging behavioral, demographic, and psychographic data to ensure precise targeting across markets.
Produce weekly reporting on CRM and marketing campaign performance, highlighting key insights and trends.
Collaborate with cross ‑ functional teams to develop CRM communication strategies for email and SMS channels.
Write compelling copy for subject lines, preview text, and SMS messages, aligned with brand voice and campaign objectives.
Monitor and analyze campaign results to identify performance wins, optimization opportunities, and gaps in strategy.
Build, implement, and maintain CRM automations and workflows to support lifecycle marketing and enhance customer

Requirements

What you’ll need

2-3+ years of relevant experience in email and SMS, particularly in CPG, B2C e-Commerce & retail based businesses.
Proficiency with an enterprise-level ESP (Experience with SendGrid or, Klaviyo, is a plus).
Experience in creating, updating workflows, working with dynamic templates, and creating segments.
Experience in a CRM or CDP
A basic understanding of HTML, CSS, and responsive design.
Experience in email reporting, with the ability to identify trends and translate data into actionable business insights.
Project management skills (experience with Monday.com is a plus).
The ability to multi-task and work collaboratively in a fast-paced environment.

Benefits

Comp & perks

A comprehensive benefits package including paid time off