Digital Marketing

• Develop and define our advanced technologies priorities and strategy.
• Work closely with our Orthopaedic businesses and customers to understand needs and opportunities across all clinical orthopaedic applications – total joints, trauma, spine, CMF, F&A, sports medicine.
• Find, develop, and leverage market and customer research, insights and analytics to define, size and prioritize unmet need opportunities.
• Build relationships internally and with external companies, thought leads and potential partners to feed innovation funnel and stay up to date on latest technology advancements.
• Maintain an active scouting search criteria informed by prioritized needs and opportunities to guide business development.
• Manage a prioritization and governance process interfacing directly with senior leaders.
• Partner with external and internal Advanced Technologies R&D team and subject matter experts including business development, supply chain, quality, and regulatory to assess technology and market feasibility to inform recommendations on internal development, co-development, co-marketing, distribution, acquisition or other business strategies.
• Support new technology integration and transition to Marketing and Product Development Teams.
• Excel in communication and business acumen to effectively communicate with senior leaders of Depuy Synthes, potential partners, customers, and Orthopaedic business leaders.

Senior Marketing Manager, Advanced Technologies, Global Digital & Robotics Innovation

• Execute digital marketing campaigns to drive growth
• Leverage digital channels, including mobile and desktop paid search, email, ATM, and placements on BofA and Merrill digital properties
• Integrate closely with Marketing Strategy to develop digital channel plan and provide input on overall marketing strategy
• Lead and provide input during creative review routines to ensure customer experience alignment with strategy, measurement requirements, and channel fit guidelines
• Partner with teams inside and outside the organization, including strategy, digital channels, media, and agencies, to ensure integration
• Regularly review and understand campaign performance in order to optimize and make strategic decisions
• Understand how to uncover insights and leverage data to prioritize client messaging

Senior Consumer Deposits Digital Marketing Specialist

• Build and maintain Tableau dashboards: Design, implement, and continuously improve Tableau dashboards that capture marketing KPIs.
• Ensure data accuracy and integrity: Partner cross-functionally and with agency partners to validate Salesforce and other data sources.
• Create standardized reporting frameworks: Develop monthly, quarterly, and campaign-specific reporting templates and dashboards.
• Develop executive-level presentations and recommendations: Build visually compelling PowerPoint presentations that synthesize complex data.
• Analyze marketing program effectiveness: Measure performance across digital channels and identify optimization opportunities.
• Support A/B testing and experimentation: Collaborate with sales and product teams to define success metrics.

Senior Manager, Marketing Analytics – Digital Performance

• Reporting to the Head of Digital Marketing & Content Strategy, this is a highly strategic, hands-on role for an experienced digital brand marketer who operates at the intersection of brand storytelling, audience insight, creative judgment and integrated platform strategy at scale.
• This role supports the digital strategy by translating it into connected content systems across corporate web, social and CEO platforms.
• The focus is on turning narrative priorities into strategic plans, engaging audience-led content approaches, platform-native formats, sharp creative briefs and measurable work that reinforces GE Vernova’s priority messages across digital channels.
• Identify and build repeatable storytelling models that can scale across themes such as future of energy, innovation, culture and executive thought leadership.
• Shape clear, strategic briefs that help internal teams and agency partners develop bold, fresh, on-brand creative.

Senior Digital Marketing, Content Systems Strategist

• Reporting to the Head of Digital Marketing & Content Strategy
• This role supports the digital strategy by translating it into connected content systems across corporate web, social and CEO platforms
• Turn narrative priorities into strategic plans, engaging audience-led content approaches, platform-native formats, sharp creative briefs and measurable work that reinforces GE Vernova’s priority messages across digital channels
• Understand audience and integrated channel strategy, AI-driven discovery systems and platform behaviors that shape visibility, relevance and engagement
• Shape briefs, guide creative development, evaluate and write quality content
• Partner with agencies and global cross-functional internal teams to bring powerful work to market

• Create & Optimize Digital Content: Produce high-quality content aligned with brand standards across e-mail, website, social media, and other digital platforms, while designing and producing print and digital content pieces with local market tone and flare.
• Manage Social Presence & Community Engagement: Administer local social media channel placements and drive ongoing community building efforts to strengthen local market presence.
• Drive Paid Media & Lead Generation: Create and optimize paid advertising campaigns using SEO and performance marketing tools, while leveraging Hubspot tools for lead generation and follow-up targeting.
• Measure & Improve Marketing Performance: Track and report performance analytics on digital tactics, applying data-driven insights to continuously refine and improve marketing effectiveness.
• Stay Current on Industry Trends: Stay updated on the latest marketing and digital trends to ensure strategies remain competitive and relevant.
• Perform additional duties and responsibilities from time to time within the Nedap US Livestock team as needed.

Digital Marketing Specialist

• Lead SS&C's digital marketing strategy, driving demand generation, SEO, AEO, customer acquisition, analytics, and digital innovation
• Partner closely with business units and corporate marketing teams to accelerate growth
• Set an annual digital marketing strategy aligned to revenue, pipeline, and brand objectives
• Own digital channel mix modeling and budget allocation across paid, owned, and earned channels
• Translate executive growth targets into channel-level plans, funnel KPIs, and team goals
• Direct paid media strategy and agency relationships; oversee multi-million dollar annual media budgets
• Lead SEO strategy and technical/content roadmap and content strategy and development, which includes an LLM visibility plan
• Oversee lifecycle marketing strategy, segmentation logic, and automated journey design
• Partner with Marketing Technology & Operations leader to establish digital performance dashboards, reporting cadence, and accountability with the executive team
• Optimize spend and inform strategy using insights and attribution from Marketing Technology & Operations

VP Digital Marketing

• Partners with business and Human Resources (HR) leaders to design and deliver talent management strategies and talent development plans that ensure effective succession planning and a bench of future leaders
• Leads, designs, and implements key leadership development processes and HR initiatives such as talent and succession planning, performance management, organizational design and effectiveness, manager development, 360 feedback, and program nominations
• Executes talent management strategy and organizational design across local, regional, and enterprise teams and partners while ensuring compliance with rules and regulations
• Provides consultative support and coaching to key leaders focused on promoting and developing diverse and top talent
• Maximizes business and enterprise objectives and outcomes by implementing strategic talent solutions leveraging quantitative and qualitative data
• Partners with control functions (e.g., Corporate Communications, Legal, Risk, Compliance) to mitigate people risk and effectively communicate people moves and talent processes to impacted stakeholders
• Drive end-to-end learning strategy for client organizations, working closely with learning consultants and leveraging internal learning resources. Consult with leaders on organizational change including assessing operating model and org design effectiveness, preparing org design proposals and communication plans. Serve in an advisory role for horizontal initiatives across the Chief of Administrative Officer organization, working with HR to consult.

Talent Consultant II – Marketing, Digital and Specialized Consumer Client Solutions

• Owns end-to-end digital demand generation programs across paid search, paid social, display, ABM platforms, and industry media to drive qualified pipeline growth.
• Launches, monitors, and optimizes campaigns with a focus on lead quality, funnel conversion, and revenue impact within long enterprise sales cycles.
• Tracks and analyzes performance across channels, using KPIs and dashboards to evaluate effectiveness and recommend data-backed optimization strategies.
• Manages digital marketing budgets with discipline, ensuring strong ROI, efficient cost-per-lead metrics, and alignment to growth targets.
• Designs digital strategies tailored to enterprise buyers across government, utility, and insurance verticals, aligning messaging to the needs of CFOs, treasury leaders, billing operations, and IT stakeholders.
• Partners with product marketing to translate complex payment technology, compliance, and regulatory topics into clear, compelling digital content.
• Oversees the distribution of blogs, whitepapers, webinars, videos, and solution briefs to ensure content resonates with priority verticals and buyer stages.
• Builds and executes targeted ABM digital ad campaigns across paid channels for named accounts, delivering personalized messaging to key buyers at each stage of the funnel.
• Continuously experiments with channels, formats, testing strategies, and conversion optimization to improve campaign performance and engagement.
• Leverages intent data, personalization tools, and marketing automation to increase relevance and effectiveness across digital touchpoints.
• Applies AI and automation to enhance campaign optimization, performance analysis, and content experimentation—reducing manual effort while improving speed and precision of execution.
• Identifies and evaluates emerging digital tools and techniques to strengthen demand generation capabilities and maintain a competitive edge.
• Operates autonomously as the owner of digital marketing strategy and execution, from planning and launch through reporting and optimization.
• Builds strong cross-functional alignment with sales, product marketing, and leadership to ensure digital programs support enterprise sales motions.
• Develops and maintains reporting that clearly communicates marketing’s contribution to pipeline and revenue.
• Proactively identifies risks, gaps, and opportunities, adjusting programs to align with evolving business priorities.

Demand Generation Marketing Manager – Digital Marketing

• Analyze and enhance client interactions through innovative technology
• Maintain a comprehensive understanding of the marketing technology landscape
• Guide teams in the integration of various marketing platforms
• Lead the definition and execution of enterprise marketing technology strategies and roadmap
• Translate complex marketing and data requirements into technology blueprints
• Lead pursuits, proposals, and solution development for marketing technology opportunities

Digital Marketing Technologist – Director

• Act as a key strategic partner and thought collaborator to the Global Head of Digital Marketing
• Support multiple transformation programs and assist in drafting options and recommendations
• Support analysis and strategy development related to GDM future-state optimization
• Translate complex ideas into clear, compelling PowerPoint materials
• Coordinate and support regular working team meetings across programs

Director, Global Digital Marketing Enablement

• The Digital Marketing Automation Consultant manages B2B and B2C marketing campaigns to create dynamic, personalized direct marketing communications.
• They leverage data-driven insights on customer behaviors, needs, and preferences to create relevant audience-first experiences.
• This work supports the marketing funnel from engagement to sales conversion, aligning with various distribution channels and their objectives, with third-party distribution as a primary focus.
• Makes recommendations from informed business and marketing channel perspective, with strong inter-personal skills to effectively partner and influence decisions.
• Works cross-functionally with various teams including Distribution Marketing Partners, internal Creative teams, Marketing Data & Analytics, Martech, SF CRM and various development teams to activate, maintain, and innovate campaign activations and technical processes.
• Develops marketing campaigns with an audience-first mindset and in accordance with email best practices and CRM team SOPs to ensure alignment with business objectives.

Digital Marketing jobs in Massachusetts

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Senior Marketing Manager, Advanced Technologies, Global Digital & Robotics Innovation

Senior Consumer Deposits Digital Marketing Specialist

Senior Manager, Marketing Analytics – Digital Performance

Senior Digital Marketing, Content Systems Strategist

Senior Digital Marketing, Content Systems Strategist

Digital Marketing Specialist

VP Digital Marketing

Talent Consultant II – Marketing, Digital and Specialized Consumer Client Solutions

Demand Generation Marketing Manager – Digital Marketing

Digital Marketing Technologist – Director

Director, Global Digital Marketing Enablement

Digital Marketing Automation Consultant, CRM