Digital Marketing

• Act as a key strategic partner and thought collaborator to the Global Head of Digital Marketing
• Support multiple transformation programs and assist in drafting options and recommendations
• Support analysis and strategy development related to GDM future-state optimization
• Translate complex ideas into clear, compelling PowerPoint materials
• Coordinate and support regular working team meetings across programs

Director, Global Digital Marketing Enablement

• The Digital Marketing Automation Consultant manages B2B and B2C marketing campaigns to create dynamic, personalized direct marketing communications.
• They leverage data-driven insights on customer behaviors, needs, and preferences to create relevant audience-first experiences.
• This work supports the marketing funnel from engagement to sales conversion, aligning with various distribution channels and their objectives, with third-party distribution as a primary focus.
• Makes recommendations from informed business and marketing channel perspective, with strong inter-personal skills to effectively partner and influence decisions.
• Works cross-functionally with various teams including Distribution Marketing Partners, internal Creative teams, Marketing Data & Analytics, Martech, SF CRM and various development teams to activate, maintain, and innovate campaign activations and technical processes.
• Develops marketing campaigns with an audience-first mindset and in accordance with email best practices and CRM team SOPs to ensure alignment with business objectives.

Digital Marketing Automation Consultant, CRM

• Execute digital marketing campaigns to drive growth.
• Leverage digital channels, including mobile and desktop paid search, email, ATM, and placements on BofA digital properties.
• Integrate closely with Marketing Strategy to develop digital channel plan and provide input on overall marketing strategy.
• Lead and provide input during creative review routines to ensure customer experience alignment with strategy, measurement requirements, and channel fit guidelines
• Partner with teams inside and outside the organization, including strategy, digital channels, media, and agencies, to ensure integration.
• Regularly review and understand campaign performance in order to optimize and make strategic decisions.
• Understand how to uncover insights and leverage data to prioritize client messaging.

Digital Marketing Program Manager – Consumer Marketing

• Create technical marketing content: articles, videos, webinars, selection guides, e-books, webinars, application notes, design solutions and more.
• Highlight products, complete power solutions and power management tools in content that’s accurate, useful, and easy to understand.
• Maintain and grow partner promotion initiatives, strengthening our third-party distributor relationships and expanding our collaboration opportunities.
• Drive trade show activities & strategies planning and coordinating demonstrations and people to boost ADI visibility and deliver strong customer engagement and leads.
• Collaborate with product teams, marketing, sales, and others to support product launches and campaigns.
• Use marketing analytics to track performance and improve future content.
• Review and improve content from other contributors to ensure clarity and consistency.
• Work with global sales and distribution partners to extend reach and impact.

Senior Specialist, Digital Marketing

• Deployment of approved website content for Omnipod.com
• Responsible for adapting approved content manuscripts and approved multimedia components for optimal user experience
• Reviewing, proofing, and consulting on proposed and approved website content from various teams/franchises within the organization for correctness, best-practices, and brand and website standards
• Review content and deployment with respect to applicable compliance, including HIPAA and GDPR
• Work collaboratively with various business units, including Project Management Organization, Delivery, End to End Experience, Search Optimization, User Experience, and Drupal Development
• Collaborate with internal teams and manager to help optimize website content
• Optimization of provided media, including cropping/resizing of images and video

Associate Digital Marketing Specialist

• Own the success of SMB clients across various channels
• Handle client relationships with poise and confidence
• Project manage and organize accounts effectively
• Build relationships with points of contact
• Apply deep technical knowledge of Strategy, Paid Media, SEO, and CRO
• Exhibit a very strong SaaS background

Digital Marketing Strategist – Startups/SMB

• Maintain brand consistency across website, sales collateral, presentations, campaigns, events, partner materials, and digital touchpoints.
• Create and adapt digital marketing assets, including one-pagers, solution briefs, landing pages, website graphics, pitch decks, infographics, event collateral, case study layouts, and buyer journey materials.
• Support website content updates, landing pages, digital content refreshes, user experience improvements, and SEO-informed content structure.
• Partner with sales, product marketing, communications, and subject matter experts to develop clear, compelling customer-facing materials.
• Build reusable templates for decks, one-pagers, website assets, event materials, and sales collateral to improve consistency and speed.
• Translate complex products, technical topics, and market priorities into visually compelling, audience-friendly content.
• Organize and maintain a library of current, on-brand marketing and sales enablement assets.
• Use website and content performance data to recommend improvements to digital experiences, landing pages, and marketing materials.
• Coordinate with agencies, freelancers, designers, and web vendors as needed.

Brand & Digital Marketing Manager

• Develop and implement comprehensive digital marketing strategies, working alongside the Director of Digital Strategies and global marketing partners.
• Ensure performance marketing strategies align with overall business goals and regulatory requirements by closely collaborating with cross-functional teams, including sales, regulatory, and product development
• Direct integration and coordination of marketing efforts across multiple platforms to ensure the campaigns offer a seamless and consistent customer experience
• Design and conduct A/B testing and other experiments to continuously improve marketing tactics and strategies
• Champion and enable increased adoption of data-driven decision-making for digital marketing tactics, driving marketing campaign optimization process and daily management activities to ensure continuous improvement of campaign performance.
• Connect the dots across marketing channels through data (including TV, OOH, search, email, and social) to provide a holistic view of marketing efforts and improve both the ROI of our spend as well as the customer journey
• Drive the optimization of our lead intake / acquisition process using a strong understanding of marketing analytics, data modeling, multi-channel digital marketing, web analytics, and trending industry data analytics tools
• Working with Digital Marketing Agency and Website Analytics Manager, drive the creation of Global Digital Dashboards to provide visualizations of website performance, conversion analytics, ad performance, and customer insights
• Delve into digital channel KPIs to understand and communicate the impact these marketing campaigns have down the funnel and across the organization, and provide optimization recommendations
• Drive improvements in understanding our performance by working with Data Sciences and other teams and adopting advanced analytics tools for campaign optimizations
• Responsible for ensuring alignment with data definitions, data governance, etc, and acting as Data Steward for the digital touchpoints
• Conduct thorough and continuous market research and competitive analysis to identify emerging trends, opportunities, and threats in the digital landscape
• Stay abreast of the latest digital marketing trends and technologies, incorporating innovative approaches to enhance marketing effectiveness
• Ensure Insulet stays agile by tracking future channel innovations and developing plans to quickly adapt to changes in algorithms, consumer behavior, and market conditions.

Senior Manager, Insights & Analytics – Digital Marketing

• Own bartaco's digital marketing engine — from paid media strategy and performance to CRM, website, and marketing analytics.
• Build the infrastructure, set the plan, manage partners and/or execute the campaign, and own the results.
• Bring analytical rigor to every investment decision, connecting media math to real business outcomes — impressions to awareness, spend to covers, campaigns to revenue.
• Build bartaco's end-to-end paid media strategy and performance from the ground up across paid social (Meta, TikTok), paid search (Google), programmatic (CTV, OLV, display), and 3rd party delivery/catering platforms (UberEats, DoorDash, ezCater).
• Develop media plans grounded in marketing math — connecting budget to impression targets, reach and frequency requirements, CPM assumptions, and awareness or conversion goals.
• Own budget allocation decisions across channels; build the rationale for how dollars are deployed and reallocated based on performance.
• Manage agency and vendor relationships, holding partners accountable to results.
• Build and execute a testing roadmap across creative, audiences, offers, and dayparts.
• Own the digital marketing measurement framework: define KPIs, build dashboards, deliver post-campaign readouts, and translate performance data into actionable insights for leadership.
• Design incrementality-based measurement approaches — including test/control structures.
• Own CRM and lifecycle marketing across email and SMS, including segmentation strategy, automation flows, list growth, and performance optimization.
• Build and manage marketing journeys that drive repeat visits, reactivating lapsed guests, and increasing lifetime value.

Director of Digital Marketing

• Define and execute a digital marketing strategy aligned to growth and revenue goals, with a particular focus on brand advertising and product marketing.
• Design and lead targeted, integrated campaigns across the website (SEO/AIO), custom landing pages, video, email, social media, and paid media.
• Own performance across the funnel, optimizing for conversion, efficiency, and pipeline impact.
• Partner with product marketing to align on messaging and priorities.
• Build targeted nurture programs that move prospects through the buyer journey.
• Support segmentation, lead scoring, and lifecycle workflows to improve conversion.
• Leverage analytics and dashboards to uncover insights and growth opportunities.
• Drive campaign-specific social media strategies to amplify thought leadership.
• Continuously evolve strategies using emerging trends, tools, and AI innovations.

Digital Marketing Manager

• play a critical role in shaping customer experiences across Fidelity’s digital ecosystem
• help novice investors understand the fundamentals while supporting advanced traders as they navigate more complex financial topics—translating complexity into clear, effective content
• collaborate closely with Marketing partners to create web pages on Fidelity.com that guide customers to the right solutions
• partner with Product and Design teams to introduce new features within our crypto offerings, clearly communicating the value of concepts such as diversification across the blockchain and staking
• craft clear, compelling interface copy for end-to-end user flows, in-context education, and personalized messaging that spans the customer journey
• use data and analytics to test, iterate, and continuously improve content effectiveness

• Plan and coordinate local marketing initiatives, events, and outreach efforts that increase brand awareness and generate leads
• Build and maintain partnerships with schools, parent groups, PTAs, local businesses, community organizations, and other referral sources
• Represent British Swim School at local events, networking opportunities, community functions, and promotional activities
• Identify opportunities for grassroots marketing, sponsorships, brand collaborations, and local visibility
• Help execute local promotions and community campaigns that align with enrollment goals and seasonal priorities
• Manage the creation, coordination, and execution of digital marketing campaigns across email, SMS, website, and social media
• Write and edit marketing copy for campaigns, ads, landing pages, promotional messages, and customer-facing communications
• Coordinate campaign calendars, creative assets, approvals, and launch timelines across multiple channels
• Support campaign execution with digital marketing and advertising partners to ensure campaigns are set up correctly and launched on time
• Work with corporate website partners and digital vendors to update website content, promotions, landing pages, and key messaging
• Assist with social media planning, content coordination, publishing schedules, and brand consistency
• Serve as a key point of contact for local marketing execution with corporate support teams and external marketing partners
• Manage relationships and communication with website vendors, digital spend partners, social media partners, and other marketing service providers
• Submit requests, track deliverables, follow up on timelines, and ensure projects move forward efficiently
• Help maintain consistency between local promotions, national branding, website messaging, and digital campaign execution
• Track campaign results across email, SMS, paid digital, website, social media, and local marketing initiatives
• Monitor and analyze key performance metrics such as leads, conversions, traffic, engagement, cost per lead, and ROI
• Provide regular reports and insights on campaign performance, marketing spend, and areas for improvement
• Use data to recommend optimizations to messaging, audience targeting, channel performance, and local outreach efforts
• Help ensure campaigns and marketing efforts are aligned with business goals and enrollment targets.

Local & Digital Marketing Associate

• Lead paid media strategy and execution across platforms including Google Ads, Meta, YouTube, and emerging channels to drive acquisition, engagement, and donations
• Own campaign planning, budget allocation, performance optimization, and ROI across all paid channels
• Develop audience targeting, retargeting, and conversion strategies to improve efficiency and scale results
• Build and manage full-funnel digital strategies that convert awareness into action and conversion
• Lead SEO and SEM strategy to increase visibility, traffic, and high-intent conversions
• Optimize website performance, landing pages, keyword strategy, technical SEO, and user journeys
• Lead digital fundraising strategies that grow donor acquisition, retention, and revenue
• Own performance reporting across channels, translating data into actionable recommendations
• Lead and support a digital marketing team across paid media, SEO, and social channels

Senior Digital Marketing Manager

• Lead the modernization and strategy and execution for Litera.com, prioritizing high impact areas that advance our corporate message, positioning, and AEO presence
• Manage our team of web developers, and digital marketers as well as contract resources
• Oversee website architecture leveraging Drupal CMS
• Develop and regularly report on key performance metrics to track the impact of tests and initiatives
• Optimize for customer and user journeys to create intuitive pathways to uncover answers quickly
• Lead stakeholders across functions to ensure high priority content is well-maintained, and older content is removed
• Lead the technical strategy, maintenance, and optimization of litera.com, ensuring best-in-class performance, security, and privacy in collaboration with Litera’s engineering team
• Drive AEO and SEO search visibility in strategic areas of the business through implementing best practices
• Monitor key web traffic, performance, and ROI KPI’s
• Drive improvement of the Webstore eCommerce platform to maximize conversion rates and revenue

Senior Manager, Web and Digital Marketing

• Own and shape the end‑to‑end digital growth engine for SS&C Intralinks
• Set the digital growth vision and execute a comprehensive global digital marketing strategy
• Architect and optimize a full‑funnel digital buyer journey
• Lead marketing operations, automation, and martech
• Oversee paid media strategy and execution across various channels
• Transform the website into a high‑performing growth platform
• Build a data‑driven operating model with clear dashboards and ROI measurement
• Build and mentor a high‑performing global digital team

Vice President – Digital Marketing

• Shape and execute the digital marketing roadmap for both direct-to-physician and direct-to-patient initiatives.
• Launch and optimize integrated digital campaigns across email, web, paid media, social, and search.
• Work closely with internal team and agencies in the creation of creative assets (emails, landing pages, ads, infographics, videos).
• Measure campaign performance and ROI, building dashboards to track campaign engagement, conversion, and pipeline contribution.
• Continuously test, learn, and optimize creative, targeting, and channel mix to improve efficiency and impact.
• Lead campaign development, build-outs, execution, and reporting within Salesforce Marketing Cloud Engage.

Digital Marketing Associate

• Develop and execute digital marketing strategies aligned with business goals
• Manage and optimize campaigns across channels such as SEO, SEM, email, social media, and display advertising
• Analyze campaign performance using analytics tools and provide actionable insights
• Create and manage content for websites, blogs, and social platforms
• Conduct keyword research and implement on-page and off-page SEO & GEO best practices
• Monitor trends and emerging technologies to keep strategies current
• Collaborate with cross-functional teams including applications, sales, and product
• Decide on appropriate placement of ads
• Publish digital marketing content online
• Implement automated email marketing campaigns and ABM-based campaigns
• Implement social media paid campaigns
• Monitor social media and Google Analytics
• Optimize paid advertising campaigns using SEO and other tools
• Report on the growth and analytics of campaigns to stakeholders
• Scale campaigns to maximize ROI
• Monitor project status and budget
• Brainstorm and implement experiments and conversion tests

Digital Marketing Specialist

• Support the development, execution and promotion of multi-channel digital campaigns (email, web, paid media, webinars and social) in alignment with HCP marketing strategy and business priorities
• Build, QA, and deploy email campaigns; ensure flawless inbox experiences and own management of templates, list segmentation, dynamic content, and automations to optimize success
• Manage content updates and enhancements across web pages in partnership with internal website and marketing teams
• Coordinate the publication and management social content across relevant channels, notably LinkedIn
• Contribute to digital content calendars, ensure version control and compliance, and asset organization to ensure alignment and efficiency
• Assist with metadata, structured data, SEO and GEO, link tracking, and content governance to support performance measurement, analytics needs, and troubleshooting across digital channels
• Deliver technical digital marketing support, ensuring timely and accurate development and deployments
• Ensure digital content adheres to compliance, regulatory, and brand standards
• Analyze, test & advise on optimizations / track and report on campaign performance, delivering actionable insights and recommendations to drive increased engagement and conversion
• Monitor digital platforms for accuracy, functionality, and optimization opportunities
• Stay up to date on digital best practices—especially within healthcare and regulated industries and social media trends
• Help evolve digital processes, documentation, and playbooks to support team growth and operational consistency
• Partner with larger marketing team to ensure campaign materials and timelines are aligned for successful activation
• Act as a key liaison between strategy, creative, and technical teams to keep projects moving and channels performing

Associate Manager, HCP Digital Marketing

• Manage JVS Boston’s social media presence, increase engagement across platforms, and work closely with communications and marketing team to develop comprehensive social campaigns
• Conduct client interviews and utilize stories of impact through text, photo, video, and other mediums to engage with clients, donors, and other stakeholder audiences
• Create print and digital collateral using Canva and Adobe Creative Cloud to develop on-brand graphics, videos, flyers, and brochures
• Work closely with the Marketing Analytics Specialist to create content for Meta Ads, Indeed Ads, and Google Ads
• Update digital marketing materials, such as the website, as needed
• Collaborate with internal program teams to create promotional materials, including flyers, graduation invitations, advertisements, and more
• Develop, write, and design comprehensive email marketing campaigns for client outreach
• Develop, write, and design regular email newsletters to various audiences to maintain engagement with JVS programs and fundraising
• Attend events including fundraisers, graduations, staff events, and more to take photos, record quotes, and gather content for promotion
• Prepare pre- and post-event promotional materials, including invitation graphics, and social media posts

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