Senior Digital Marketing, Content Systems Strategist

Switzerland Global Enterprise

Senior Digital Marketing & Content Systems Strategist supporting GE Vernova's digital strategy through content systems and integrated platform strategies. Focused on creative and data-driven strategies in a global context.

Posted 7/14/2026full-timeBoston • Massachusetts, New York • 🇺🇸 United StatesSenior💰 $144,000 - $240,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing strategy and content development, with a strong ability to translate complex strategies into actionable content systems across multiple channels. Proven experience in leading global brand initiatives and influencing cross-functional teams with exceptional communication and editorial judgment.

Highest-signal resume keywords

Digital Marketing StrategyContent StrategyExecutive PresenceData-Driven Decision MakingCreative Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital StrategyContent SystemsMulti-Channel EcosystemsAI-Driven DiscoveryBrand Voice ApplicationPerformance InterpretationCreative Brief DevelopmentAudience EngagementAnalytical MindsetStrategic Planning

Soft Skills

Influential CommunicationJudgment and Decision-MakingAttention to DetailClarity and UrgencyCollaboration

Certifications & Qualifications

Bachelor's DegreeMBA or Relevant Advanced Degree

Industry Keywords

Global BrandFortune 500Integrated CommunicationsCorporate ReputationDigital Campaigns

About the role

Key responsibilities & impact

Reporting to the Head of Digital Marketing & Content Strategy
This role supports the digital strategy by translating it into connected content systems across corporate web, social and CEO platforms
Turn narrative priorities into strategic plans, engaging audience-led content approaches, platform-native formats, sharp creative briefs and measurable work that reinforces GE Vernova’s priority messages across digital channels
Understand audience and integrated channel strategy, AI-driven discovery systems and platform behaviors that shape visibility, relevance and engagement
Shape briefs, guide creative development, evaluate and write quality content
Partner with agencies and global cross-functional internal teams to bring powerful work to market

Requirements

What you’ll need

12+ years of experience in digital marketing strategy, brand strategy, content strategy or integrated communications, with both in-house and agency experience strongly preferred
Experience leading digital marketing or content strategy for a global brand, with Fortune 500 or start-up experience strongly preferred
Agency or consulting-side experience supporting enterprise brands, executive visibility, corporate reputation or integrated digital campaigns preferred
Bachelor’s degree required; MBA or relevant advanced degree preferred
Strong judgment and decision-making in high-visibility, fast-moving environments
Proven ability to translate digital strategy into connected content systems across complex, multi-channel ecosystems
Exceptional executive presence with experience supporting and senior leader engagement and influencing cross-functional, global teams
Clear, confident, influential communication skills, both written and verbal
Deep understanding of combined digital platforms and ecosystems and evolving AI-driven discovery trends
Data-driven, analytical mindset with the ability to translate data and insights into clear direction
Exceptional editorial judgment and ability to apply and uphold brand voice at scale
Sharp creative eye for bold, fresh, on-brand creative, with the ability to push work to new levels
Ability to manage multiple strategic and creative workstreams with clarity, urgency and attention to detail
Ability to move fluidly from strategy to execution, from shaping the brief and content model to reviewing creative, interpreting performance and recommending what to scale.

Benefits

Comp & perks

Medical, dental, vision, and prescription drug coverage
Access to Health Coach from GE Vernova, a 24/7 nurse-based resource
Access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services
GE Vernova Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions
Access to Fidelity resources and financial planning consultants
Tuition assistance
Adoption assistance
Paid parental leave
Disability benefits
Life insurance
12 paid holidays
Permissive time off