VP Digital Marketing

SS&C Technologies

VP of Digital Marketing at SS&C driving demand generation and digital innovation across the organization. Focusing on long-term growth and marketing efficiencies using AI and analytics.

Posted 7/7/2026full-timeNew York City • Massachusetts, New York • 🇺🇸 United StatesLead💰 $140,000 - $190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in leading digital marketing strategies, including demand generation, SEO, and lifecycle marketing, while leveraging analytics and AI-driven capabilities to optimize performance and drive growth in B2B SaaS and technology sectors.

Highest-signal resume keywords

Digital Marketing LeadershipB2B SaaS ExperienceLifecycle Marketing ExpertiseSEO Strategy DevelopmentMarketing Automation Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationSEOAEOAnalyticsDigital InnovationConversion OptimizationPaid Media StrategyPerformance MarketingLifecycle MarketingAI-Optimized Discovery

Soft Skills

Highly AnalyticalCommercially MindedOutcome-Oriented

Tools & Technologies

Marketing TechnologyDigital Performance Dashboards

Industry Keywords

B2BSaaSFintechData-Driven IndustryHigh-Value Buying Environments

About the role

Key responsibilities & impact

Lead SS&C's digital marketing strategy, driving demand generation, SEO, AEO, customer acquisition, analytics, and digital innovation
Partner closely with business units and corporate marketing teams to accelerate growth
Set an annual digital marketing strategy aligned to revenue, pipeline, and brand objectives
Own digital channel mix modeling and budget allocation across paid, owned, and earned channels
Translate executive growth targets into channel-level plans, funnel KPIs, and team goals
Direct paid media strategy and agency relationships; oversee multi-million dollar annual media budgets
Lead SEO strategy and technical/content roadmap and content strategy and development, which includes an LLM visibility plan
Oversee lifecycle marketing strategy, segmentation logic, and automated journey design
Partner with Marketing Technology & Operations leader to establish digital performance dashboards, reporting cadence, and accountability with the executive team
Optimize spend and inform strategy using insights and attribution from Marketing Technology & Operations

Requirements

What you’ll need

15+ years in digital marketing leadership
Significant B2B SaaS, technology, financial services, or similar data-driven industry background (fintech a strong plus)
Proven success building and scaling full-funnel digital programs in complex, high-value buying environments
Deep expertise in Marketing automation & lifecycle marketing, conversion optimization, paid media & performance marketing, SEO, and emerging AI-optimized discovery (AIO)
Understanding of AI-driven marketing capabilities and how to deploy them in campaign and content workflows
Highly analytical, commercially minded, and outcome-oriented

Benefits

Comp & perks

401k Matching Program
Professional Development Reimbursement
Flexible Personal/Vacation Time Off
Sick Leave
Paid Holidays
Medical, Dental, Vision
Employee Assistance Program
Parental Leave
Discounts on fitness clubs, travel and more!