Senior Digital Marketing, Content Systems Strategist

GE Vernova

Digital marketing strategist building GE Vernova’s global content systems across web, social and CEO platforms. Translating brand narratives into AI-informed content, creative briefs and measurable campaigns.

Posted 9/2/2026full-timeRemote • Boston • Massachusetts, New York • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing strategy, content strategy, and integrated communications, with a strong ability to translate business priorities into impactful content across multiple platforms. Possesses exceptional editorial judgment and a data-driven mindset to enhance brand storytelling and audience engagement.

Highest-signal resume keywords

Digital Marketing StrategyContent StrategyExecutive PresenceData-Driven MindsetAgency Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DevelopmentCreative Brief WritingPerformance Data AnalysisStorytelling ModelsContent Standards Establishment

Soft Skills

Judgment and Decision-MakingClear CommunicationProactive MindsetCuriosity and LearningDetail-Oriented

Tools & Technologies

AI TechnologiesDigital PlatformsContent Management Systems

Certifications & Qualifications

Bachelor's DegreeMBA or Relevant Advanced Degree

Industry Keywords

Integrated CommunicationsBrand StrategyCorporate ReputationExecutive VisibilityGlobal Brand Experience

About the role

Key responsibilities & impact

Translate digital strategy into connected content systems across web, social and CEO platforms
Apply audience needs, platform roles, content criteria and success metrics to guide storytelling
Translate business priorities into content series, creative briefs, platform-native formats and integrated content plans
Identify and build repeatable storytelling models across future of energy, innovation, culture and executive thought leadership
Shape strategic briefs for internal teams and agency partners
Pressure-test creative ideas against audience needs, platform behavior, brand standards and business priorities
Write, edit and elevate brand storytelling, campaigns, thought leadership and channel-specific copy
Review and strengthen content for clarity, quality, consistency and platform fit
Support quality management and oversight across CEO and brand platforms
Help establish content standards and decision frameworks
Partner on high-visibility content requiring judgment, editorial discipline and senior stakeholder alignment
Interpret performance data, audience behavior, competitive signals and platform trends
Leverage AI-driven discovery insights to improve content structure, visibility and authority
Prepare executive-level insights and presentations
Align agencies and internal teams around high-impact priorities across web, social, CEO and campaign activity
Partner across global Communications, Brand, Marketing, Digital Technology and business teams
Manage agency partners as strategic collaborators and ensure alignment with brand, business and performance goals

Requirements

What you’ll need

12+ years of experience in digital marketing strategy, brand strategy, content strategy or integrated communications
In-house and agency experience strongly preferred
Experience leading digital marketing or content strategy for a global brand
Fortune 500 or start-up experience strongly preferred
Agency or consulting-side experience supporting enterprise brands, executive visibility, corporate reputation or integrated digital campaigns preferred
Bachelor’s degree required
MBA or relevant advanced degree preferred
Strong judgment and decision-making in high-visibility, fast-moving environments
Ability to translate digital strategy into connected content systems across complex, multi-channel ecosystems
Executive presence and experience supporting senior leader engagement and influencing cross-functional, global teams
Clear, confident, influential written and verbal communication skills
Deep understanding of combined digital platforms and ecosystems and evolving AI-driven discovery trends
Data-driven, analytical mindset
Exceptional editorial judgment and ability to apply and uphold brand voice at scale
Sharp creative eye for bold, fresh, on-brand creative
Ability to manage multiple strategic and creative workstreams
Ability to move from strategy to execution
Proactive, detail-oriented mindset with curiosity and desire to learn and grow
Agile and energized by fast-moving work environments
Curiosity and early testing of AI technologies, tools and new ways of working
Experience managing agency partners
Legally authorized to work in the United States

Benefits

Comp & perks

Discretionary annual bonus
Medical coverage
Dental coverage
Vision coverage
Prescription drug coverage
Health Coach from GE Vernova, a 24/7 nurse-based resource
Employee Assistance Program with 24/7 confidential assessment, counseling and referral services
GE Vernova Retirement Savings Plan
Tax-advantaged 401(k) savings opportunity with company matching contributions
Company retirement contributions
Fidelity resources and financial planning consultants
Tuition assistance
Adoption assistance
Paid parental leave
Disability benefits
Life insurance
12 paid holidays
Permissive time off
Relocation assistance