Senior Digital Marketing, Content Systems Strategist

GE Vernova

Senior Digital Marketing & Content Systems Strategist driving digital strategy for GE Vernova through content systems across web, social, and CEO platforms. Requires strong experience in digital marketing and brand strategy.

Posted 7/14/2026full-timeBoston • Massachusetts, New York • 🇺🇸 United StatesSenior💰 $144,000 - $240,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing strategy, brand storytelling, and content strategy, with a strong ability to translate complex digital strategies into actionable content systems across multiple platforms. Proven track record in leading integrated campaigns for global brands while maintaining brand voice and engaging cross-functional teams.

Highest-signal resume keywords

Digital Marketing StrategyContent StrategyBrand StrategyExecutive CommunicationData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital StrategyContent SystemsIntegrated CampaignsAudience InsightCreative Brief DevelopmentStorytelling ModelsMulti-Channel EcosystemsAnalytical MindsetEditorial JudgmentBrand Voice Management

Soft Skills

Influential CommunicationCross-Functional CollaborationAttention to DetailClarity in Strategic PlanningUrgency in Workstreams

Certifications & Qualifications

Bachelor's DegreeMBA or Relevant Advanced Degree

Industry Keywords

Digital MarketingBrand StorytellingCorporate ReputationExecutive VisibilityAI-Driven Discovery Trends

About the role

Key responsibilities & impact

Reporting to the Head of Digital Marketing & Content Strategy, this is a highly strategic, hands-on role for an experienced digital brand marketer who operates at the intersection of brand storytelling, audience insight, creative judgment and integrated platform strategy at scale.
This role supports the digital strategy by translating it into connected content systems across corporate web, social and CEO platforms.
The focus is on turning narrative priorities into strategic plans, engaging audience-led content approaches, platform-native formats, sharp creative briefs and measurable work that reinforces GE Vernova’s priority messages across digital channels.
Identify and build repeatable storytelling models that can scale across themes such as future of energy, innovation, culture and executive thought leadership.
Shape clear, strategic briefs that help internal teams and agency partners develop bold, fresh, on-brand creative.

Requirements

What you’ll need

12+ years of experience in digital marketing strategy, brand strategy, content strategy or integrated communications, with both in-house and agency experience strongly preferred.
Experience leading digital marketing or content strategy for a global brand, with Fortune 500 or start-up experience strongly preferred.
Agency or consulting-side experience supporting enterprise brands, executive visibility, corporate reputation or integrated digital campaigns preferred.
Bachelor’s degree required; MBA or relevant advanced degree preferred.
Proven ability to translate digital strategy into connected content systems across complex, multi-channel ecosystems.
Exceptional executive presence with experience supporting and senior leader engagement and influencing cross-functional, global teams.
Clear, confident, influential communication skills, both written and verbal.
Deep understanding of combined digital platforms and ecosystems and evolving AI-driven discovery trends.
Data-driven, analytical mindset with the ability to translate data and insights into clear direction.
Exceptional editorial judgment and ability to apply and uphold brand voice at scale.
Strong ability to manage multiple strategic and creative workstreams with clarity, urgency and attention to detail.

Benefits

Comp & perks

medical, dental, vision, and prescription drug coverage
access to Health Coach from GE Vernova, a 24/7 nurse-based resource
access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services
GE Vernova Retirement Savings Plan
tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions
access to Fidelity resources and financial planning consultants
tuition assistance
adoption assistance
paid parental leave
disability benefits
life insurance
12 paid holidays
permissive time off