Digital Marketing Automation Consultant, CRM

MassMutual

Digital Marketing Automation Consultant managing B2B and B2C marketing campaigns at MassMutual. Leveraging data-driven insights for audience-first experiences and sales conversion.

Posted 5/28/2026full-timeBoston • Massachusetts • 🇺🇸 United StatesMid-LevelSenior💰 $99,800 - $131,000 per yearWebsite

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

The Digital Marketing Automation Consultant manages B2B and B2C marketing campaigns to create dynamic, personalized direct marketing communications.
They leverage data-driven insights on customer behaviors, needs, and preferences to create relevant audience-first experiences.
This work supports the marketing funnel from engagement to sales conversion, aligning with various distribution channels and their objectives, with third-party distribution as a primary focus.
Makes recommendations from informed business and marketing channel perspective, with strong inter-personal skills to effectively partner and influence decisions.
Works cross-functionally with various teams including Distribution Marketing Partners, internal Creative teams, Marketing Data & Analytics, Martech, SF CRM and various development teams to activate, maintain, and innovate campaign activations and technical processes.
Develops marketing campaigns with an audience-first mindset and in accordance with email best practices and CRM team SOPs to ensure alignment with business objectives.

Requirements

What you’ll need

3+ years of experience with marketing automation, CRM and data platforms, such as Salesforce CRM, Service Cloud, Financial Services Cloud, Data Cloud, Marketing Cloud, Marketo or Eloqua
2+ years of experience designing complex B2B and B2C digital direct marketing campaigns, including experience running A/B and multivariate split tests
1+ years of experience writing queries and extracting data in SQL
1+ years of experience applying AI-powered tools to optimize marketing personalization, content generation, or campaign performance — including familiarity with one or more enterprise AI platforms (e.g., Salesforce Agentforce, Microsoft Copilot, or equivalent).

Benefits

Comp & perks

Clear areas of ownership and accountability, with work that connects directly to company and customer outcomes
A collaborative environment where perspectives are welcomed
Access to learning, development, and internal networks that support continuous growth and skill-building over time
Employee-led communities and forums that foster connection, learning, and inclusion across the organization
A culture grounded in integrity, responsibility, and stewardship

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing automationCRMdata platformsSQLA/B testingmultivariate testingAI-powered toolscontent generationcampaign performance optimizationdirect marketing

Soft Skills

interpersonal skillspartneringinfluencing decisionscross-functional collaborationaudience-first mindset