Senior Manager, Marketing Analytics – Digital Performance

Sequel Med Tech

Senior Manager responsible for marketing analytics and digital performance in a healthcare company. Focusing on data-driven insights to optimize marketing strategies and campaign performance.

Posted 7/14/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesSenior💰 $140,000 - $195,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates advanced proficiency in data analysis, reporting, and visualization, particularly with Tableau and Salesforce. Capable of creating compelling presentations and reports that effectively communicate marketing performance and insights to diverse stakeholders.

Highest-signal resume keywords

Tableau Dashboard DevelopmentSalesforce Reporting and AnalyticsData Analysis and VisualizationDigital Marketing ChannelsStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisReportingDashboard DevelopmentCampaign Performance MetricsAttribution ModelsFunnel AnalysisA/B TestingExcelGoogle AnalyticsMarketing KPIs

Soft Skills

Written CommunicationVerbal CommunicationCollaboration

Tools & Technologies

TableauSalesforceExcelGoogle AnalyticsPowerPoint

Industry Keywords

Healthcare ProductsMedical DevicesDigital Health SolutionsPharmaceuticalsConsumer Packaged GoodsGrowth-Stage BusinessesDiabetes Experience

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Build and maintain Tableau dashboards: Design, implement, and continuously improve Tableau dashboards that capture marketing KPIs.
Ensure data accuracy and integrity: Partner cross-functionally and with agency partners to validate Salesforce and other data sources.
Create standardized reporting frameworks: Develop monthly, quarterly, and campaign-specific reporting templates and dashboards.
Develop executive-level presentations and recommendations: Build visually compelling PowerPoint presentations that synthesize complex data.
Analyze marketing program effectiveness: Measure performance across digital channels and identify optimization opportunities.
Support A/B testing and experimentation: Collaborate with sales and product teams to define success metrics.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, or related field, or equivalent combination of education and experience.
7+ years of progressive marketing analytics experience supporting commercial-stage healthcare products, medical devices, digital health solutions, pharmaceuticals, or consumer packaged goods (CPG) organizations.
Experience supporting growth-stage or high-growth businesses is preferred. Diabetes experience is a plus.
Advanced proficiency in data analysis, reporting, and visualization tools, including Salesforce reporting and analytics, Tableau dashboard development, Excel, Google Analytics, and related business intelligence platforms.
Deep understanding of digital marketing channels (paid search, paid social, email, SEO, web), including campaign performance metrics, attribution models, and funnel analysis.
Strong written and verbal communication skills; comfortable presenting findings and recommendations to both technical and non-technical stakeholders across marketing, product, and leadership teams.

Benefits

Comp & perks

You’ll be automatically enrolled in our 401k plan, featuring a 6% company match and 100% immediate vesting.
Capped out-of-pocket insulin costs and GLP-1 coverage across all plans.
Access to a variety of Meritain health insurance plans to suit your needs.
Flexible Spending Accounts (FSAs) or Health Savings Account (HSA).
Vision and dental coverage, plus voluntary options such as long-term disability, accident, critical illness, hospital indemnity, and even discounts for pet care.
Employer-paid short-term disability and life insurance for extra peace of mind.
Flexible PTO, generous paid holidays, and Flex Time options to help you balance work and life.