Content Manager

• As the Digital Content Manager you will be commercially minded and creatively driven
• This is a pivotal role sitting at the intersection of brand, trade, and digital, responsible for shaping how our brand shows up online
• Driving content that converts and ensuring every customer touchpoint tells a coherent, compelling story
• Own the end-to-end content lifecycle: from seasonal planning and creative briefing through to publishing on Shopify and analysing performance
• Work closely with creative, buying, marketing, and trading teams to deliver content that's both on brand and commercially effective
• Own the digital content calendar, planning activity around key trade moments, seasonal campaigns, new arrivals, and brand priorities
• Translate the commercial trading plan into a content strategy that supports conversion targets and brand objectives
• Oversee the ecommerce product photography briefing and delivery
• Anticipate content needs across the customer journey from acquisition through to post-purchase and plan accordingly
• Manage the briefing and approval process, keeping projects on time and on brief
• Collaborate with the Marketing Manager, Trading, and wider image and product teams to integrate product launches, seasonal moments and regional needs into the content plan
• Prepare Content Review results to be shared with the business, identifying and actioning content opportunities
• Own the day to day management of onsite content via Shopify, including homepages, landing pages, collection pages, and editorial content
• Ensure the site always reflects the brand aesthetic and commercial priorities, with a relentless eye for detail
• Work with the trading team to optimise content for conversion including A/B testing, layout changes, and messaging refinement
• Maintain a consistent, high quality customer experience across desktop and mobile
• Map and audit the onsite customer journey, identifying content gaps or friction points that impact engagement and conversion
• Use data (Google Analytics, Shopify reports, heatmaps) to inform content decisions and continuously improve performance
• Collaborate with Performance Marketing team on content for email and lifecycle flows to ensure a consistent brand voice across all touchpoints
• Develop and maintain the brand's editorial voice across all digital channels

Digital Content Manager

• Lead and execute the CRM and customer communications strategy, aligned to business and marketing objectives
• Own CRM planning and prioritisation across BAU, regulatory, and growth activity
• Lead CRM across key journeys, including billing and energy-related communications
• Oversee the implementation and optimisation of new Kraken field to ensure ideal customer experience
• Develop and deliver segmentation strategies to drive engagement and performance
• Lead cross-channel prioritisation, aligning CRM and content activity to business goals
• Share and communicate prioritisation clearly across stakeholders, ensuring alignment and visibility
• Collaborate with brand, product, commercial, and operational teams to deliver joined-up plans
• Manage and develop a team of 3, providing leadership, coaching, and performance management
• Drive a culture of continuous optimisation, using data and insight to improve performance
• Manage web agency and platform relationships including Marketing Cloud, Litmus and SEO tooling
• Own digital reporting across CRM, SEO and web performance, ensuring insight reaches the right stakeholders
• Work with Digital Marketing Manager to feed into SEO and organic search strategy, owning performance targets and translating insight into content and technical recommendations for the website roadmap

Senior CRM and Digital Content Manager

• Supporting the execution of CRM strategies across international markets
• Building and deploying campaigns across CRM channels including newsletters, triggers, push notifications, and reminders
• Assisting in the development and implementation of CRM journeys
• Supporting audience segmentation and campaign targeting with the CRM Manager
• Owning and executing the content plan across websites and app, ensuring alignment with trade plans and campaign strategy
• Managing landing pages and on-site merchandising to ensure optimal product presentation
• Creating wireframes and briefing creative assets in collaboration with the design team
• Reviewing and optimising customer journeys to improve engagement and conversion
• Monitoring campaign performance and supporting reporting, including A/B testing
• Conducting competitor research to identify opportunities and improve performance
• Collaborating with cross-functional stakeholders to deliver initiatives

CRM & Content Executive

• - Lead content strategy across priority brands, campaigns and omnichannel activation plans
• - Define content ecosystems that support brand growth across paid, owned and earned channels
• - Translate brand platforms and media strategies into high-performing, channel-specific content
• - Partner closely with Creative, Design, Media and Brand teams to deliver distinctive and commercially effective campaigns
• - Develop frameworks, briefing standards and scalable ways of working to improve content quality and efficiency
• - Drive content excellence across social, digital, e-commerce, CRM, shopper marketing and video
• - Use insights, analytics and performance data to continuously optimise creative effectiveness
• - Build scalable and modular content systems that improve speed, consistency and ROI across markets
• - Lead and develop Content Managers while fostering a strong collaborative content community across Karo
• - Manage and influence external agencies, production partners and freelancers to ensure high-quality delivery
• - Champion innovation in content production, including AI, automation and emerging technologies
• - Support content operations, workflow governance, budget optimisation and KPI delivery across the Centre of Excellence

Global Content Director

• Running impactful campaigns that change people’s lives.
• Working with national print and broadcast media, placing stories, building a contacts book and spotting opportunities.
• Growing our social media following, finding new ways to engage audiences in our work and creating content people want to see.
• Ensuring our website reflects the breadth of work and level of detailed guidance that characterise the ICO.
• Leading and managing a team of nine, including a web content team, graphic design team, social media team and a speechwriter.
• Overseeing the successful delivery of year two of our 2025-27 social media strategy.

Digital, Social & Creative Content Manager

• Do you live and breathe social?
• Are you obsessed with understanding and executing on the social-craft?
• You’ll take ownership of content delivery, proactively contribute to business opportunities.
• Play a key role in shaping the future of our creative department.
• Work closely with wider teams to ensure work is culturally sharp.

Content Lead

• - Design and produce front pages for a variety of print titles
• - Use InDesign and Photoshop to create visually impactful layouts
• - Apply a strong understanding of what makes a front page stand out on the newsstand
• - Work collaboratively within the hub to meet production deadlines
• - Support basic copy sub-editing where required

Print Audience and Content Editor – Print Hub

• Review and optimise existing blog articles (-1,500 words per piece)
• Incorporate target keywords, improve internal linking and update outdated information
• Ensure content meets British English standards and suits the tone of a consumer facing fintech brand
• Work from SEO briefs and content plans provided by the client
• Return edits in the agreed format within set turnaround times

Freelance English Content Editor, Fintech

• Identify and recommend new and creative ways to engage customers
• Determine the most effective content formats and deliver content across multiple channels
• Collaborate with stakeholders to manage activities and oversee content execution
• Partner with external thought leaders to generate increased brand awareness
• Work with subject matter experts to shape impactful content

Thought Leadership Content Manager

• Creating high-quality content for homebuilding.co.uk, ensuring it ranks as highly as possible for target critical terms
• Writing SEO-driven content that ticks off EEAT signals, using your own knowledge and input from industry experts
• Turn around content quickly and accurately, with the goal of publishing it yourself
• Contributing ideas to team planning sessions and maximize the reach of your articles through social posts and newsletter inclusions
• Running the social media channels for Homebuilding and Plotfinder
• Representing the brand at the Homebuilding & Renovating Shows we host

Content Editor – Homebuilding & Renovating

• Develop and implement a comprehensive content strategy aligned with our business goals.
• Create high-quality, engaging content that resonates with our target audience, including blog posts, whitepapers, case studies, and social media updates.
• Web Copy: Drafting high-converting, punchy site copy that resonates with a technical audience.
• Blog Roadmap: Building a keyword-backed content calendar for our upcoming launch.
• SEO Execution:On-page optimization (Entity-based writing, intent matching, and metadata) that goes beyond just "stuffing keywords."
• Tone of Voice: Ensuring our brand sounds like a leader in the AI space - authoritative yet accessible.
• Curate relevant industry content and share insights to keep the community informed and engaged.
• Monitor industry trends and competitor activities to identify opportunities for content and community growth.

Content Editor

• Own Dexerto’s social video strategy across Facebook, Instagram, and TikTok
• Develop repeatable, scalable video formats designed to drive views, engagement, and shareability
• Identify and capitalise on trending, reactive, and evergreen content opportunities
• Set the creative direction and editorial tone for social-first video output
• Continuously refine formats based on performance data and platform trends
• Lead the creation and publishing of high-performing short-form video content
• Work closely with editors and producers to maintain speed, quality, and consistency
• Ensure all content meets high editorial and production standards aligned with Dexerto’s voice
• Balance reactive output with planned, repeatable content series
• Pioneer the use of AI tools to accelerate video production and unlock new creative formats
• Implement AI-assisted workflows to increase output and efficiency across teams
• Work with leadership to define Dexerto’s approach to AI content — balancing quality, credibility, and scale
• Identify entirely new content opportunities enabled by AI tooling
• Own the performance of social video output across key platforms
• Lead the monetisation strategy for Facebook video, identifying opportunities to maximise revenue
• Partner with Commercial teams to integrate branded content and paid partnerships into video output
• Track and report on performance metrics including views, engagement, retention, and revenue
• Optimise content strategy based on both audience and commercial performance
• Work closely with the YouTube and Video teams to repurpose long-form content for social
• Collaborate with Editorial to identify stories that translate into high-performing video
• Partner with Commercial teams to deliver standout branded video executions
• Align with platform leads across TikTok, Instagram, X, and YouTube to maximise distribution
• Contribute a video-first perspective to editorial and content planning
• Act as the internal expert on social video — setting best practices across formats, hooks, captions, and optimisation
• Upskill team members and elevate overall video output across the business
• Establish scalable workflows and processes to support increasing content volume
• Continuously push for innovation in format, storytelling, and execution

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