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Marketing Operations Lead – Content, B2B Communications
Canon EMEAMarketing Operations Lead managing Canon's integrated B2B communications function across Europe. Leading strategy and execution while driving collaboration and operational excellence within a 13-person team.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading integrated B2B marketing communications, with a focus on content strategy, campaign planning, and operational excellence. Proven ability to manage and influence teams within a complex international matrix organization while ensuring alignment and scalability across multiple markets.
Highest-signal resume keywords
Leadership Experience in Content OperationsIntegrated Marketing StrategyProject ManagementContent DevelopmentChange Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content StrategyCampaign PlanningProcess DesignGovernanceOperating ModelsAudience InsightsLocalisationB2B MarketingIntegrated CampaignsMulti-Disciplinary Workflows
Soft Skills
Organisational SkillsPrioritisationInfluencing Senior StakeholdersCollaborationChange Management Capability
Tools & Technologies
Marketing TechnologyContent Management SystemsWorkflow Tools
Industry Keywords
B2B MarketingIntegrated Marketing CommunicationsInternational Matrix OrganisationContent LifecycleDigital Marketing
About the role
Key responsibilities & impact- Lead the transformation of Canon's Integrated Printing & Services Group (IPSG) marketing communications function across Europe.
- Own the operating model behind integrated B2B campaigns—driving strategy, operational excellence, and cross-functional delivery at scale.
- Build and lead a high-performing content and campaign engine, defining processes, embedding best practice, and enabling seamless collaboration across a complex European matrix.
- Oversee content strategy, campaign planning, value propositions, audience insights, project delivery, localisation, and activation.
- Ensure marketing communications are aligned, scalable, and consistently executed across EMEA.
- Shape the future of Canon's marketing communications capability while managing a 13-person insourced marketing communications team.
Requirements
What you’ll need- Proven leadership experience in content operations, integrated marketing, or marketing operations within a B2B or complex organisational environment.
- Strong track record managing insourced or agency‑embedded teams with multi‑disciplinary workflows.
- Demonstrated ability to design and embed processes, governance, and operating models, not just deliver campaigns.
- Experience leading teams across strategy, project management, and content development.
- Confidence influencing senior stakeholders and managing competing priorities in a matrix organisation.
- Solid understanding of how PR, Social, Web, Paid Media, and Localisation fit into an integrated content life-cycle.
- Exceptional organisational, prioritisation, and change‑management capability.
- Experience working in a large, international matrix organisation supporting multiple local markets.
- Understanding of marketing technology, content management systems and workflow tools.
- Background in B2B content strategy, technology, services or solutions-based marketing.
Benefits
Comp & perks- Enjoy hybrid working (3 days in office, 2 from home)**
- Benefit from flexible hours, professional development, and a wide range of perks**
- Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase**
- Access a competitive salary, wide-ranging benefits, a generous pension scheme and up to 38% discount on Canon products**
- Be part of a company that values sustainability, inclusion, and your personal growth**
- Great transport links- Elizabeth Line and Stockley Park low-cost Shuttle Bus and free parking on site****