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About the role
Key responsibilities & impact- Build and own the content strategy and editorial calendar independently, end to end.
- Produce high-quality LinkedIn content aligned with our leadership’s positioning.
- Manage the production of long-form reports, whitepapers, and analytical articles on private markets and secondaries, coordinating our freelance researchers and writers and editing their work to a high standard.
- Work with our in-house design team to bring content to life through strong infographics, GIFs, video, and other formats.
- Build and manage a mailing list and regular newsletters.
- Launch and run a video interview series with industry counterparts.
- Develop content strategies tied directly to growth priorities and pipeline targets.
- Create sales enablement materials: outreach emails, follow-ups, one-pagers, pitch support, and presentations.
- Track engagement and performance across channels, including reach, inbound interest, content consumption, and sales usage, and report clearly to leadership.
- Develop and refine lead scoring frameworks based on content engagement, website activity, and campaign interactions, to help prioritise prospects and improve sales follow-up.
- Turn engagement signals into action by surfacing warm leads and content insights to the sales team.
Requirements
What you’ll need- 3–6 years in content or marketing, ideally within private markets, PE/VC, financial services, or a comparable B2B environment.
- Understanding of private markets, PE, VC, secondaries, or core investment concepts (preferred).
- Commercially aware, with a clear sense of how content supports deal flow and pipeline.
- Able to balance analytical depth with persuasive, accessible writing.
- Comfortable directing designers and freelancers; working knowledge of Figma.
- Independent, proactive, and confident owning projects end to end.
- Strong editing discipline and high attention to detail.
Benefits
Comp & perks- Flexible work arrangements
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Content ProductionEditingSales Enablement MaterialsLead Scoring FrameworksPerformance Tracking
Soft Skills
Attention to DetailProactive OwnershipCollaboration