Content Manager

• SEO content creation & AI-assisted copywriting: You create search-engine-optimized content that delights both users and Google.
• Keyword research & content optimization: You identify relevant keywords and use data-driven optimizations to ensure our content not only sounds good but delivers measurable results.
• Content strategy & editorial planning: You develop content strategies, create editorial calendars, and bring creative, performance-oriented ideas.
• Content performance analysis: Using analytics tools, you track content performance and derive data-driven optimization opportunities.
• On-page SEO & structuring: You optimize metadata, internal linking, and content structures to ensure optimal discoverability and user experience.
• Collaboration with internal & external teams: You are the central point of contact for internal and external partners, ensuring smooth communication and first-class support.
• CMS & web content maintenance: You maintain and optimize content directly in CMS platforms such as WordPress or Shopify and ensure optimal presentation.
• SEO trends & AI tools: You stay up to date with the latest developments in SEO and AI-assisted copywriting.

• You develop a clear Instagram strategy and deliberately expand the channel as both a growth and brand channel.
• You create new content formats, continuously test new ideas, and drive the channel toward 1 million followers.
• You work closely with the Founder and strategically develop their personal brand.
• You analyze performance KPIs such as reach, engagement, and conversion, and derive concrete optimizations.
• You collaborate closely with the rest of the social media team to bring your ideas to life.

• Translate brand strategy and media plans into clear, actionable content strategies and asset plans
• Lead creative development: define concepts, write briefs and guide execution across channels
• Own end-to-end content production, managing timelines, budgets and quality across internal teams and external agencies
• Collaborate closely with brand, media, eCommerce and local market teams to drive performance and alignment
• Act as a key creative partner for Central European markets, balancing global consistency with local relevance
• Drive efficiency and scalability by improving processes and ways of working across content creation and delivery.

• Review and optimise existing blog articles (-1,500 words per piece)
• Incorporate target keywords, improve internal linking and update outdated information.
• Ensure content meets German language standards and suits the tone of a consumer facing fintech brand.
• Work from SEO briefs and content plans provided by the client.
• Return edits in the agreed format within set turnaround times.

Freelance German Content Editor, Fintech

• Accompany HEIMPLANET team members on trips and capture shared experiences in photo and video
• Execute internal photography and videography projects
• Process and prepare content for YouTube, social media, or the online shop
• Work closely with and coordinate alongside the marketing team

Content Lead, Photo & Video

• Community management for three city channels: comments, DMs, and community communication
• Content creation (everything except memes), primarily: Instagram Stories management (story structure, story layout, story interactions)
• UGC handling: curating submitted videos/content and neatly packaging them into Stories
• Coordinating and running community formats via IG Story tools (Polls, Q&A, etc.)
• Working with existing templates (Figma/Canva) and further refining them
• Optional — major plus: editing Reels (fast, clean, high-quality)

Community & Content Manager, Working Student (m/f/d)

• Develop and execute a comprehensive organic growth strategy to position Meet5 internationally as the leading platform for making new connections.
• Scale our organic presence across multiple markets and languages, ensuring we rank for high-intent local and interest-based keywords.
• Manage the roadmap for scalable, high-quality content that builds topical authority within the leisure activities niche.
• Collaborate closely with our community teams to localize the content you create, ensuring our assets not only rank but also resonate with our target audience.
• Ensure Meet5 is prominently cited and recommended by AI-driven discovery platforms by optimizing for LLM-driven discovery and brand mentions.
• Oversee the technical health of our web presence by managing crawlability, indexing, site architecture, and structured data.
• Improve the Meet5 web experience, including transforming UGC activities into long-tail event pages.
• Track organic performance metrics, monitor keyword rankings, and analyze competitor activity. Derive concrete recommendations from search data.

• Create and revise product pages at the highest standard – text, images and short videos where applicable, implemented directly within Contentful.
• Execute our rebranding – apply the new brand voice to existing copy, review legacy content, prioritize and systematically update it.
• Collaborate closely with Travel Product – ensure routes, services and content are accurately and brand-compliantly represented.
• Manage the production process: prioritize tasks, distribute work, and oversee translation timings.
• Optimize workflows in Asana and actively drive improvements in our systems – Contentful, Cloudinary, AI tools.
• Drive the rebranding forward – further develop the tone of voice, implement AI-supported processes and ensure a consistent brand voice across all product pages.

Junior & Senior Trip Content Manager

• Content Creation & Optimization: Erstellung, Pflege und kontinuierliche Optimierung von SEO-relevanten Artikeln, Landingpages und Gutschein-Content (inkl. Keyword-Strategie, Onpage-SEO, interner Verlinkung).
• Content Performance: Monitoring und Analyse von KPIs (z. B. Rankings, CTR, Conversion Rate) sowie Ableitung konkreter Maßnahmen zur Performance-Steigerung.
• Content Quality: Sicherstellung von Aktualität, Datenqualität und redaktioneller Exzellenz.
• Steigere die Online-Sichtbarkeit: Du optimierst Gutschein-Seiten und Artikel, um die Pole-Position einzunehmen.
• Cross-Team Collaboration: Du arbeitest eng mit dem Affiliate- und Partnership-Team zusammen, um neue Kampagnen und exklusive Codes schnellstmöglich auf die Seite zu bringen.

Content Editor – Elternzeitvertretung, befristet

• You combine inspiring travel content with measurable conversion goals.
• Create, maintain and continuously optimize SEO-relevant articles, landing pages and voucher/coupon content (including keyword strategy, on-page SEO and internal linking).
• Monitor and analyze KPIs (e.g., rankings, CTR, conversion rate) and derive concrete measures to improve performance.
• Ensure content is up to date, data quality is maintained and editorial excellence is upheld.
• Optimize voucher pages and articles to secure the top positions in search results.
• Work closely with the affiliate and partnerships team to publish new campaigns and exclusive codes on the site as quickly as possible.

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