Marketing Manager, Content & Growth

etg24 GmbH

Marketing Manager responsible for creating content and driving growth at etg24 SaaS platform. Work remotely in a role focusing on campaigns, lead generation, and digital marketing strategies.

Posted 7/2/2026full-timeRemote • 🇩🇪 GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content marketing and digital marketing strategies, with a strong focus on lead generation, performance metrics, and audience engagement. Proficient in utilizing AI and digital tools to enhance marketing processes and optimize content delivery.

Highest-signal resume keywords

Content MarketingDigital MarketingLead GenerationPerformance MetricsSEO

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationCampaign PlanningData AnalysisConversion Rate OptimizationEmail MarketingWebinar DevelopmentUser Experience DesignMarketing AnalyticsFunnel ManagementLead Quality Assessment

Soft Skills

Strategic ThinkingIndependent WorkAudience UnderstandingCreativityCollaboration

Tools & Technologies

WordPressElementorPipedriveClickUpZapierMakeN8nAI ToolsDigital AutomationMarketing Software

Industry Keywords

B2B MarketingSaaSPropTechReal EstateGrowth MarketingPerformance MarketingMarketing IntelligenceE-commerceDigital BusinessOnline Marketing

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

You develop and produce content that genuinely helps our target audience, such as blog articles, technical articles, website copy, newsletters, social media posts, customer communications, and product messaging.
You simplify complex topics and present them in ways that are relevant, tangible, and engaging for property management companies.
You plan and execute campaigns, email sequences, landing pages, lead magnets, webinars, checklists, and other formats for lead generation.
You think about marketing activities with the end goal in mind: Which audience do we want to reach? Through which channel? With what message? And how do we measure success?
You manage marketing activities based on data and work with metrics such as conversion rate, CPL, CPA, ROAS, lead quality, and funnel performance.
You contribute ideas for the website, SEO, SEA, social media, newsletters, and partner communications and develop them in a structured way.
You maintain and optimize content in WordPress/Elementor, focusing on clear messaging, good user guidance, and conversion potential.
You coordinate joint marketing activities with partners, associations, or external service providers.
You use AI, digital tools, and automations sensibly for research, content drafts, campaign planning, analysis, and more efficient marketing processes.

Requirements

What you’ll need

You have experience in marketing, ideally in content marketing, digital marketing, growth marketing, performance marketing, or B2B marketing.
You hold a degree — e.g., in fields like marketing, communications, media, digital business, business informatics, data science, online marketing, marketing analytics, marketing intelligence, e-commerce, information management, digital media, or similar.
You can create strong content, but you don’t only think editorially—you also think strategically, cross-channel, and performance-oriented.
You have a good sense for target audiences, tone, design, and digital user flows.
Terms like CPL, CPA, ROAS, conversion rate, UTM parameters, funnel, or lead quality are not foreign to you.
You love numbers and structure — and can derive concrete recommendations for action from data.
You bring a digital mindset and an interest in AI — tools like Pipedrive, ClickUp, Zapier, Make, or n8n excite you rather than intimidate you.
You’re eager to integrate AI and automation meaningfully into marketing processes and actively try out new possibilities.
You work independently, identify topics on your own, and don’t wait for every task to be assigned to you.
Nice to have: experience in the SaaS, PropTech, real estate, or B2B environment.
Bonus: You live within commuting distance of Stuttgart and are willing to occasionally attend shoots, events, or meetings.

Benefits

Comp & perks

A full-time position at a growing SaaS company with plenty of scope for shaping the role.
A varied role spanning content, campaigns, website, lead generation, partner communications, and growth marketing.
The opportunity to visibly shape marketing at etg24 and drive your own initiatives.
Close collaboration with the executive team, sales, and product.
Room for experimentation with AI, automation, new tools, and data-driven marketing approaches.
100% remote work with flexible hours, clear communication, and a high level of trust.
Mobile work within the EU, as permitted by law.
Short decision-making paths, flat hierarchies, and an open, honest working culture.
Fun team events when we meet in person.
Access to Wellpass for fitness, wellness, and sports across Germany.