etg24 GmbH

Content Marketing Manager

• You create and schedule content for social media (primarily Reels, Stories, visuals) — purposefully aligned with the customer journey
• You design visuals for advertising campaigns (e.g., Meta, LinkedIn) — with a focus on our target audience: property management companies
• You create and maintain content and copy on our WordPress website (Elementor) and optimize it for structure and conversion
• You support the optimization of existing marketing materials (e.g., presentations, brochures)
• You contribute to the conception and execution of end-to-end marketing campaigns
• You develop new content ideas, bring creative input — and think in terms of stories, target groups and touchpoints
• You edit videos for social media (e.g., Reels, testimonials, behind the scenes)
• You enjoy working with AI-supported tools and contribute ideas on how we can use AI more intelligently in marketing

Working Student Marketing & Content Creation

Sales

• Identify potential new B2B customers and reach out via phone and email
• Develop and grow existing customer relationships
• Listen to and understand the requirements and processes of property management companies
• Present the benefits and functionality of the software via video calls or on-site meetings
• Attend trade shows and events to represent etg24 and highlight its potential to attendees
• Communicate and engage with prospects and customers
• Record all activities in the CRM system

Sales Manager

Performance Marketing

• You monitor and analyze Google and Meta ad campaigns — with a focus on KPIs such as CPL, CVR, and ROAS
• You ensure accurate tracking — from UTM parameters and conversion goals to funnel analysis
• You set up marketing automations
• You assist in structuring and maintaining CRM data in Pipedrive — including lead scoring, segmentation, and data quality
• You contribute to testing and monitoring campaigns — e.g., A/B tests, ad variations, and audience segmentation
• You help with performance and conversion optimization and with creating new content for our website, which is built on WordPress with Elementor
• You prepare results in clear reports and dashboards — for internal learning and strategic decision-making
• You introduce new tools or automation ideas — e.g., via Zapier, Make, Pipedrive, Notion, or other no-code solutions

Working Student – Performance Marketing (Automation)

• You create and schedule content for social media (primarily Reels, Stories, visuals) — targeted along the customer journey
• You design visuals for advertising campaigns (e.g., Meta, LinkedIn) with a focus on our target audience: property management companies
• You create and maintain content and copy on our WordPress website (Elementor) and optimize it for structure & conversion
• You support the optimization of existing marketing materials (e.g., presentations, brochures)
• You contribute to the conception and implementation of holistic marketing campaigns
• You develop new content ideas, bring creative impulses — and think in terms of stories, target groups and touchpoints
• You edit videos for social media (e.g., Reels, testimonials, behind-the-scenes)
• You enjoy working with AI-powered tools and bring ideas on how we can use AI even more smartly in marketing
• And if you’d like: you’re welcome to appear in front of the camera for video content — e.g., behind-the-scenes, Reels, personal insights.

Working Student Marketing & Content Creation

Sales Manager

Working Student – Performance Marketing (Automation)

Working Student Marketing, Content Creation