Content Marketing Manager

ilert

SaaS Content Marketing Manager creating engaging content for ilert's AI-first incident management solutions. Shaping perception and driving brand awareness through effective storytelling.

Posted 7/23/2026full-timeCologne • 🇩🇪 GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content marketing within B2B SaaS environments, with a strong focus on SEO strategies, analytical performance tracking, and the ability to craft compelling narratives for diverse audiences. Collaborates effectively with technical and executive teams to produce high-impact content that drives brand awareness and lead generation.

Highest-signal resume keywords

Content Marketing ExperienceSEO ExpertiseB2B SaaS KnowledgeAnalytical MindsetCollaboration Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategySEOCopywritingData AnalysisTechnical Writing

Soft Skills

CollaborationAgilityEmpathy

Industry Keywords

B2BSaaSIncident ManagementLead GenerationContent Distribution

About the role

Key responsibilities & impact

Own the content engine: craft and deliver a high-impact strategy that increases brand awareness, drives lead generation, and helps customers master incident management.
Serve as editor-in-chief of our story: manage the editorial calendar and align content with product launches, campaigns, and key initiatives.
Tell technical stories that resonate: produce blog posts, in-depth guides, and case studies tailored for developers, SREs, and IT leaders.
Collaborate with experts: work closely with engineers on technical how-tos and deep-dive content, and partner with the CEO on thought leadership.
Own discoverability: develop and execute SEO, GEO, and distribution strategies to maximize reach.
Measure with intention: track performance, analyze engagement, and refine strategy using data-driven insights.
Stay hyper-aware: monitor trends, competitive moves, and industry moments to keep ilert ahead of the narrative curve.

Requirements

What you’ll need

A translator of tech: proven content marketing experience in B2B SaaS or developer-focused ecosystems, able to make incident response accessible to both engineers and executives.
An editor with vision: you write concise, persuasive copy and can adapt concepts across formats—blogs, guides, emails.
Part storyteller, part analyst: strong SEO expertise, distribution know-how, and an analytical mindset that uncovers real opportunities.
A collaboration catalyst: experience working closely with technical and executive partners, co-creating content with agility and empathy.
Segment-aware: you understand that one-size-fits-all content loses to persona-specific, need-first narratives.
Excellent English; German fluency is a plus but not required.

Benefits

Comp & perks

Hybrid work environment: enjoy the flexibility of working both on-site and remotely.
Minimal meetings (#hackfwd): we keep meetings to a minimum so you can focus on your core work and be productive.
Lean and bold culture: join a close-knit team that values open communication, mutual support, and shared goals.
Ownership & autonomy: benefit from flat hierarchies and take full responsibility for your work and impact.
28 days of paid vacation.
Regular team events.
A beautiful office in the Rheinauhafen area in the heart of Cologne.