Chief Marketing Officer

• Develop integrated marketing strategies that support business priorities, product launches, capability adoption, customer experience improvements, and growth initiatives.
• Translate business objectives into actionable marketing plans, audience strategies, positioning, messaging, channel recommendations, launch plans, and success metrics.
• Lead development of go-to-market strategies, including audience prioritization, value proposition development, and market activation planning.
• Provide strategic recommendations that inform annual and quarterly planning activities.
• Analyze customer, market, competitive, and performance data to identify actionable insights that inform marketing strategy.
• Develop audience segmentation frameworks, customer journey recommendations, and persona-driven marketing approaches.
• Partner with research and analytics teams to translate findings into business and marketing recommendations.
• Develop value propositions, messaging frameworks, campaign concepts, and strategic narratives.
• Create clear, actionable strategic briefs that align stakeholders and agency partners around strategic direction.
• Ensure messaging is customer-centric, differentiated, insight-driven, and consistent across channels.
• Translate complex insurance products, capabilities, and business concepts into compelling customer benefits.
• Serve as a strategic partner across Product, Sales, Distribution, Underwriting, Customer Experience, Analytics, and Marketing teams.
• Lead strategic working sessions and facilitate alignment among stakeholders with diverse priorities and perspectives.
• Influence decision-making through recommendations supported by research, insights, performance data, and business context.
• Define success metrics and measurement approaches for campaigns and strategic initiatives.
• Partner with analytics teams to evaluate performance and identify optimization opportunities.
• Develop post-launch recommendations and learning agendas to improve future performance.
• Support a culture of testing, learning, and continuous improvement.

Assistant Director, Small Business Marketing Strategist

• Define and lead a full‑funnel, audience‑first brand strategy across NORAM that balances short‑term performance and long‑term brand building.
• Shape how KAYAK shows up culturally ensuring a modern, relevant, and differentiated voice.
• Localize global brand positioning and messaging so it resonates across NORAM.
• Lead integrated, cross‑channel campaigns across TV, online video, OOH, audio, social, and owned channels.
• Partner with the Sr. Director of Creative to deliver a dual‑track approach that balances storytelling and conversion.
• Co‑develop messaging frameworks, tone, and CTAs to ensure consistency and clarity across assets.
• Move planning from broad demographics to intent‑ and audience‑driven strategies, with channel‑specific creative approaches.
• Set NORAM media priorities, own budget allocation decisions, and work with internal and agency teams to execute and optimize plans.
• Work with Brand Strategy & Measurement to run experiments, media‑mix modeling, and incrementality testing to prove impact.
• Mentor, and grow brand leaders, fostering an inclusive, collaborative culture focused on clear priorities and scalable execution.
• Strong growth in direct traffic and branded search volume across NORAM
• Measurable improvements in brand awareness, consideration, and preference
• Highly effective, insight-driven campaigns that deliver both performance and brand impact
• A scalable, full-funnel brand marketing engine embedded across markets
• A high-performing team with strong cross-functional alignment

Senior Director, Brand Marketing

• Define and own ServiceTrade’s product marketing strategy, including positioning, messaging, and go-to-market approach across the fire protection and mechanical product lines.
• Build, lead, and develop a high-caliber product marketing team, setting a high bar for strategic thinking and quality of writing.
• Lead go-to-market planning and execution for new product and feature launches, with particular ownership over AI-powered capability launches.
• Personally shape the narrative for major launches and strategic initiatives — writing (or directly editing) the messaging, launch briefs, and content that matter most.
• Build and maintain a rigorous competitive intelligence program, translating market and competitor shifts into positioning guidance, battlecards, and sales enablement.
• Partner closely with Product Management to bring customer, market, and competitive insight into roadmap decisions.
• Partner with Sales and Customer Success to arm sellers and CSMs with talk tracks, objection handling, and persona-aligned messaging that improve win rates and adoption.
• Represent product marketing at the executive and board level, communicating launch plans, market position, and results clearly and persuasively.
• Champion the use of AI to improve product marketing’s own workflows, content creation, and go-to-market processes.
• Serve as ServiceTrade’s internal expert on how the market perceives our products — especially our AI capabilities — and where we need to sharpen our story.

Senior Director, Product Marketing

• Architect and oversee a comprehensive, multi-channel marketing and communications strategy
• Define the strategic vision for national content
• Manage and refine GC’s national brand strategy
• Leverage data and analytics to drive digital marketing growth
• Define the strategic PR roadmap
• Build and maintain relationships with key media outlets
• Lead daily content creation and project management
• Engineer communication workflows and infrastructure
• Lead, mentor, and coach the communications team

Director, Marketing & Communications

• Define and lead KAYAK's lifecycle marketing strategy and CRM efforts as a key lever for app performance — partnering with lifecycle specialists on email, push notifications, and in-app messaging to drive activation, repeat usage, and retention for acquired users; ensuring communications are timely, relevant, and personalized.
• Lead and scale KAYAK’s global app acquisition strategy, owning the end-to-end app growth funnel from awareness and install through to first booking — with a strong emphasis on volume, user quality, and cost efficiency.
• Design and execute multi-channel paid app acquisition programs (e.g., across search, social, and other app networks), defining clear KPIs and optimization frameworks to drive sustainable growth.
• Own and evolve the “Get the App” (GTA) and web-to-app journey, partnering with Product and Engineering to improve deep linking, on-site placements, and conversion from web traffic into installs.
• Oversee App Store Optimization (ASO) across iOS and Android, improving organic discoverability, rankings, and store conversion in collaboration with Creative and Product teams.
• Define and align app growth targets and forecasts with Commercial Marketing and Finance, creating a clear view of channel performance, budget needs, and expected returns.
• Build, mentor, and lead a high-performing team (including specialists across app acquisition and lifecycle), setting clear goals, providing regular feedback, and creating growth opportunities that help each person do their best work.
• Collaborate cross-functionally with Brand Marketing, Product, Engineering, Analytics, and regional marketing teams to ensure app acquisition and lifecycle plans are aligned with broader brand, product, and commercial priorities.
• Partner closely with Analytics and Data Science to refine measurement and attribution (e.g., CPI, CAC, ROAS, LTV, payback), run experiments, and translate insights into actionable recommendations for senior leadership.
• Stay current on platform changes, privacy developments, and industry best practices in mobile growth, bringing new ideas into the roadmap and helping KAYAK maintain a competitive edge in app marketing.

Director, App Acquisition & Lifecycle Marketing

• Lead the end-to-end management of commercial partnerships for WWE to deliver on partner’s brand and business goals.
• Lead strategic planning for all partners, identifying and prioritizing growth opportunities aligned with business objectives, while delivering consultative solutions leveraging the power of the TKO enterprise.
• Collaborate with key internal stakeholders (including Marketing, Events, Community Relations, Media, PR, Brand, Legal, etc.), serving as cross departmental project lead to ensure alignment of partner programs with WWE initiatives.
• Act as on-site partnership lead at WWE events, including oversight of experiential integrations and partner experiences.
• Build and develop relationships with brand partner contacts, including client hosting at WWE events.
• Drive revenue by leading all renewals, upsells, and cross-sells for WWE while unlocking new revenue opportunities across the TKO enterprise.
• Support VP in developing a high-performing consultative, insight-driven strategic marketing team.
• Champion a culture of innovation, thought leadership, and proactive partner management within the Partnerships Marketing organization.
• Manage and mentor a high-performing team of strategists and cross-functional contributors, fostering a growth mindset and collaborative environment.

Director, Partnership Marketing

• Develop and refine the go-to-market strategy for our investigative background screening solutions.
• Define and implement customer segmentation, positioning, and messaging.
• Establish and track key performance metrics (CPA, ROAS, CTR, MQLs, Conversion Rates, NPS).
• Identify and capitalize on new marketing channels, partnerships, and sponsorships to expand brand reach.
• Work directly with the Founder and executive leadership to drive revenue and growth initiatives.
• Own and optimize HubSpot-driven inbound marketing strategies to drive $2M+ in revenue.
• Oversee content marketing, SEO, and paid advertising to generate high-quality leads.
• Develop and execute multi-channel marketing campaigns (LinkedIn, Google Ads, Facebook, Twitter, YouTube, TikTok).
• Implement lead generation strategies that convert visitors into paying customers.
• Manage email marketing, automation workflows, and audience segmentation.
• Optimize website UX, conversion funnels, and content strategy for higher engagement.
• Conduct A/B testing, analyze performance data, and adjust strategies accordingly.
• Serve as the brand ambassador, ensuring consistent messaging across all platforms.
• Write, edit, and oversee press releases, blog posts, and thought leadership content.
• Secure media coverage and industry recognition through PR outreach.
• Identify networking and sponsorship opportunities for company exposure.
• Transition from working with agencies to building an internal high-performing marketing team.
• Hire, mentor, and manage content creators, designers, and digital marketers.
• Foster a data-driven, results-oriented marketing culture.
• Collaborate with sales, product, and executive teams to align marketing with business goals.
• Maintain accountability for marketing team performance and growth KPIs.

Marketing Director

• Build the function and own the category narrative
• Demand generation and account-based marketing
• Pipeline contribution to new ARR
• Competitive displacement strategy with Apptio accounts
• Manage content, thought leadership, and the Brightfin podcast
• Oversee brand, website, and all external communications
• Publish the Annual IT Spend Optimization Benchmark
• Build and lead an outcome-obsessed team

Chief Marketing Officer jobs in Connecticut

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Assistant Director, Small Business Marketing Strategist

Senior Director, Brand Marketing

Senior Director, Product Marketing

Director, Marketing & Communications

Director, App Acquisition & Lifecycle Marketing

Director, App Acquisition & Lifecycle Marketing

Director, Partnership Marketing

Marketing Director

VP of Marketing