Senior Director, Brand Marketing

KAYAK

Strategic Senior Director of Brand Marketing for KAYAK leading NORAM brand efforts. Shaping culturally relevant campaigns that drive measurable business impact across diverse channels and teams.

Posted 7/14/2026full-timeNorwalk • Connecticut • 🇺🇸 United StatesSenior💰 $200,000 - $230,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing full-funnel brand strategies that drive measurable business impact, with a strong focus on integrated campaigns across various channels. Proven ability to lead and mentor high-performing teams while fostering a collaborative culture and aligning cross-functional efforts.

Highest-signal resume keywords

Full-Funnel Brand StrategyIntegrated Campaign DevelopmentPerformance Measurement and AttributionTeam Leadership and DevelopmentConsumer Tech or Travel Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand MarketingCampaign ManagementMedia Mix ModelingIncrementality TestingBudget AllocationAudience-Driven StrategiesMessaging Framework DevelopmentCross-Channel MarketingPerformance-Driven EnvironmentsCreative and Commercial Balance

Soft Skills

CollaborationMentoringInfluencingCultural RelevanceCommunication

Industry Keywords

Consumer TechTravelDigital MarketplaceBrand AwarenessDirect TrafficBranded Search VolumeCross-Functional AlignmentInsight-Driven CampaignsCultural PositioningAudience-First Strategy

About the role

Key responsibilities & impact

Define and lead a full‑funnel, audience‑first brand strategy across NORAM that balances short‑term performance and long‑term brand building.
Shape how KAYAK shows up culturally ensuring a modern, relevant, and differentiated voice.
Localize global brand positioning and messaging so it resonates across NORAM.
Lead integrated, cross‑channel campaigns across TV, online video, OOH, audio, social, and owned channels.
Partner with the Sr. Director of Creative to deliver a dual‑track approach that balances storytelling and conversion.
Co‑develop messaging frameworks, tone, and CTAs to ensure consistency and clarity across assets.
Move planning from broad demographics to intent‑ and audience‑driven strategies, with channel‑specific creative approaches.
Set NORAM media priorities, own budget allocation decisions, and work with internal and agency teams to execute and optimize plans.
Work with Brand Strategy & Measurement to run experiments, media‑mix modeling, and incrementality testing to prove impact.
Mentor, and grow brand leaders, fostering an inclusive, collaborative culture focused on clear priorities and scalable execution.
Strong growth in direct traffic and branded search volume across NORAM
Measurable improvements in brand awareness, consideration, and preference
Highly effective, insight-driven campaigns that deliver both performance and brand impact
A scalable, full-funnel brand marketing engine embedded across markets
A high-performing team with strong cross-functional alignment

Requirements

What you’ll need

12+ years of experience in brand marketing, with significant leadership experience across North America.
Proven track record of building and scaling full-funnel brand strategies that drive measurable business impact
Experience developing of integrated campaigns across online and offline channels
Comfort working in performance-driven environments with an understanding of measurement, testing, and attribution
The ability to balance creative ambition with commercial objectives
Experience managing and developing teams and collaborating across functions and influencing at senior levels
Experience in consumer tech, travel, or digital marketplace businesses is a plus

Benefits

Comp & perks

Work from (almost) anywhere for up to 20 days per year
Focus on mental health and well-being:
Company-paid therapy sessions through SpringHealth
Company-paid subscription to HeadSpace
Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
No meeting Fridays
Paid parental leave
Generous paid vacation + time off for your birthday
Paid volunteer time
Focus on your career growth:
Development Dollars
Leadership development
Access to thousands of on-demand e-learnings
Travel Discounts
Employee Resource Groups
Competitive retirement and health plans
Free lunch 2 days per week