Brand Manager

• Build the brand: Define and steward UpGuard’s positioning, narrative, tone, and visual identity across every touchpoint, ensuring a unified brand story from thought leadership and case studies through to event promotion and web.
• Build and maintain the editorial calendar: Own a year-round editorial and campaign calendar that plans brand, thought leadership, case study, and event activity ahead of time — giving the stream and shared services a single, forward-looking view of what ships when, and keeping the brand's output consistent and coordinated across the year.
• Bring the platform narrative to life: Develop campaign themes that position UpGuard as a comprehensive platform solution, shifting the customer conversation from “solving a single problem” to “adopting a complete cyber risk ecosystem.”
• Lead brand & platform thought leadership: Partner with the Research, PR, Content and Social team to package and distribute proprietary insights and data-driven narratives that position UpGuard as the definitive authority on cyber risk.
• Own the social proof program: Run UpGuard’s customer story pipeline end-to-end — selection, production, and distribution — working with customers. Directing writers and creative to a consistent, premium standard that reinforces the platform narrative.
• Drive brand event lifecycle promotion: Develop comprehensive promotional playbooks for in-person and virtual events (Summit), focusing on high-impact pre-event promotion to drive registrations and strategic post-event content to maximize the reach and longevity of every session.
• Integrate Shared Services: Act as the stream’s liaison with all shared services (Social Media, Analytics, Marketing Tech, Paid Search, Email, and SEO) to ensure stream-produced assets are deployed effectively and tracked accurately across all channels.
• Measure what matters: Own brand and campaign performance reporting — defining KPIs across both brand health (awareness, authority, share of voice) and pipeline, interpreting results, and providing regular, actionable updates to the stream and leadership.

Brand Marketing Manager

• Define and lead the retail media strategy across all priority retail partners.
• Establish retail media best practices, frameworks, and governance through a Center of Excellence model.
• Develop annual and quarterly retail media roadmaps aligned to business, category, and commercial objectives.
• Identify opportunities to improve audience targeting, measurement, attribution, and return on investment.
• Act as the primary liaison between Marketing, Omni-Commerce, Sales, Category, Analytics, Finance, and Retailer teams.
• Align retail media investments with business priorities, category growth opportunities, and retailer objectives.
• Facilitate joint business planning discussions and ensure retail media activation supports broader omnichannel strategies.
• Drive stakeholder alignment on goals, KPIs, audience strategies, and investment decisions.
• Lead agency partners responsible for retail media planning, activation, optimization, and reporting.
• Ensure campaigns are executed on time, on budget, and according to agreed business objectives.
• Challenge and guide agency recommendations using performance insights and market knowledge.
• Drive consistency in activation standards, reporting methodologies, and performance measurement.
• Partner with major retail media networks and platforms to identify strategic opportunities, innovation pilots, and growth initiatives.
• Maintain deep understanding of retailer capabilities, audience solutions, measurement approaches, and emerging products.
• Evaluate and prioritize retailer investments based on business impact and performance.
• Establish KPI frameworks and reporting standards across retail media programs.
• Analyze campaign performance and translate insights into actionable business recommendations.
• Drive continuous optimization of audience strategies, bidding approaches, creative effectiveness, and investment allocation.
• Present performance results and strategic recommendations to senior leadership.
• Identify emerging retail media trends, technologies, and best practices.
• Lead testing and learning agendas across retailers, audience solutions, and measurement capabilities.
• Build organizational knowledge and retail media capabilities through training, documentation, and stakeholder education.

Retail Media Manager – Brand Side

• Drive overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product, for small to medium accounts
• Develop and maintain strong relationships with key clients
• Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data
• Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy
• Manage brand budgets and profitability
• Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients
• Help develop media plans, ensure alignment to brand budgets and profitability
• Developing data driven recommendations using relevant sales, market and consumer data
• Collaborate with cross-functional teams to support the strategic growth of Amazon
• Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations
• Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs

Brand Manager II

• Lead, support & motivate Brand Ambassadors on‑site.
• Provide real‑time coaching and ensure target delivery.
• Maintain professionalism, safety, and energy during missions.
• Build weekly field schedules & staffing plans.
• Identify high‑traffic areas across Washington, D.C. (malls, transit hubs, campuses, downtown areas).
• Coordinate with warehouse & logistics team.
• Track KPIs through Google Sheets/Excel.
• Evaluate daily conversion performance and adapt strategy fast.
• Manage flyers, uniforms & campaign stock.
• Ensure accurate usage reporting and timely restocking.

Brand Activation Manager

• Own overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product for key accounts.
• Develop and maintain strong relationships with key clients.
• Expert in providing ongoing support to other brand managers, developing best-in-class practices.
• Manage a team of 1-3 individuals.
• Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data.
• Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy.
• Manage brand budgets and profitability.
• Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients.
• Build close relationships with Amazon, owning negotiations on behalf of clients.
• Drive media plans, ensuring alignment to brand budgets and profitability.
• Lead developing data driven recommendations using relevant sales, market and consumer data.
• Collaborate with cross-functional teams to support the strategic growth of Amazon.
• Understand the surrounding disciplines and how each piece impacts the overall strategic plan.
• Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations.
• Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs.

Senior Brand Manager

• Develop an audience growth strategy across Instagram, TikTok, and other social platforms.
• Advise on content pillars, themes, and positioning for a distinctive social brand.
• Recommend Reels and short-form video strategies, including content cadence and formats.
• Build and manage community engagement initiatives and creator/fan partnerships.
• Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth.
• Define target audiences and advise on segmentation and growth opportunities.
• Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives.

Brand Strategist

• Lead brand building efforts with emphasis on the U.S. Hispanic segment
• Shape and execute long term brand strategy
• Develop marketing campaigns for PNC’s growth agenda
• Manage a bilingual team and agency relationships
• Track brand KPIs and performance stories for executives

Senior Manager, Multicultural Brand Marketing – Bilingual (English / Spanish)

• Drive AI Innovation & Enablement: Proactively build, test, and optimize brand strategy-related AI tools, templates, and automated workflows to scale brand systems, speed up data synthesis, and empower the broader team.
• Build Foundational Strategy: Support in the development, documentation, and evolution of the core Salesforce brand identity, positioning, and narrative.
• Build and Maintain Brand Systems: Help build, update, and manage the structural frameworks, brand hubs, and guidelines that dictate how the Salesforce brand shows up across global business units.
• Develop Brand Architecture & Naming Recommendations: Support the execution of non-product naming requests, internal program branding, and M&A brand integration mapping under the guidance of brand strategy leadership.
• Synthesize Macro Insights: Leverage data from our Global Brand Health Study and other market research to distill complex findings into actionable, easy-to-understand strategic reports.
• Monitor Tech & Cultural Trends: Keep a constant pulse on the intersection of brand and emerging technology, bringing fresh AI workflows and innovative practices to the team.

Manager, Brand Strategy – Management

• Define, protect, and evolve the core Salesforce brand strategy and identity
• Develop, scale, and maintain structural frameworks for the brand
• Partner with stakeholders to integrate foundational brand strategy into the business
• Own brand research initiatives like the Global Brand Health Study
• Monitor competitive positioning and cultural trends to identify growth opportunities

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