Brand Manager

• Develop an audience growth strategy across Instagram, TikTok, and other social platforms.
• Advise on content pillars, themes, and positioning for a distinctive social brand.
• Recommend Reels and short-form video strategies, including content cadence and formats.
• Build and manage community engagement initiatives and creator/fan partnerships.
• Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth.
• Define target audiences and advise on segmentation and growth opportunities.
• Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives.

Brand Strategist

• Lead brand building efforts with emphasis on the U.S. Hispanic segment
• Shape and execute long term brand strategy
• Develop marketing campaigns for PNC’s growth agenda
• Manage a bilingual team and agency relationships
• Track brand KPIs and performance stories for executives

Senior Manager, Multicultural Brand Marketing – Bilingual (English / Spanish)

• Drive AI Innovation & Enablement: Proactively build, test, and optimize brand strategy-related AI tools, templates, and automated workflows to scale brand systems, speed up data synthesis, and empower the broader team.
• Build Foundational Strategy: Support in the development, documentation, and evolution of the core Salesforce brand identity, positioning, and narrative.
• Build and Maintain Brand Systems: Help build, update, and manage the structural frameworks, brand hubs, and guidelines that dictate how the Salesforce brand shows up across global business units.
• Develop Brand Architecture & Naming Recommendations: Support the execution of non-product naming requests, internal program branding, and M&A brand integration mapping under the guidance of brand strategy leadership.
• Synthesize Macro Insights: Leverage data from our Global Brand Health Study and other market research to distill complex findings into actionable, easy-to-understand strategic reports.
• Monitor Tech & Cultural Trends: Keep a constant pulse on the intersection of brand and emerging technology, bringing fresh AI workflows and innovative practices to the team.

Manager, Brand Strategy – Management

• Define, protect, and evolve the core Salesforce brand strategy and identity
• Develop, scale, and maintain structural frameworks for the brand
• Partner with stakeholders to integrate foundational brand strategy into the business
• Own brand research initiatives like the Global Brand Health Study
• Monitor competitive positioning and cultural trends to identify growth opportunities

Director, Brand Strategy – Management

• Utilize AI generated prospect lists or prospecting tools to identify and prospect property managers, HOAs, and commercial clients
• Execute outbound campaigns (calls, email, LinkedIn)
• Qualify leads and schedule sales meetings
• Receive approvals from Franchisees for booking business
• Maintain accurate CRM records and activity tracking
• Collaborate with leadership to refine outreach strategies

Brand Development Representative

• serve as the marketing strategy lead supporting our B2B line of business.
• lead the development, integration, execution, optimization and reporting of marketing efforts for our partner audience.
• lead the creation of marketing briefs by pulling research, insights, and business data to provide valuable inputs.
• write briefs that align with our business objectives and customer insights.
• build the integrated marketing plan by reviewing proposed tactics from teams.
• facilitate collaboration across teams to support each others’ tactics.
• oversee timelines and ensure all information is gathered from various channels.
• conduct weekly syncs to keep tactics on track, consolidate stakeholder feedback, and ensure timely delivery of assets.
• analyze data to derive insights and identify optimization opportunities.

Brand Marketing Manager

• Drive end-to-end execution of go-to-market plans for Marathon content, including launch, seasonal updates, and live events.
• Collaborate with the Principal Brand Manager and Product Marketing to plan and develop campaigns across all channels.
• Manage milestone alignment, internal communications, and rollout strategy.
• Translate brand strategy into clear, actionable briefs for trailers, key art, and promotional assets.
• Work with internal and external creative teams, including SIE Creative Studios, to deliver high-impact creative that meets campaign goals.
• Maintain consistency across all brand expressions through documentation, guidance, and real-time feedback.
• Use player research, campaign data, and community sentiment to inform messaging and brand decisions.
• Apply a player-first mindset to creative strategy, content rollout, and day-to-day decision-making.
• Partner with Community, Social, Influencer, and Consumer Products teams to create cohesive campaigns across all touchpoints.
• Coordinate legal, business, and stakeholder approvals to ensure timely delivery of assets and materials.

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