Brand Manager

• Lead brand building efforts with emphasis on the U.S. Hispanic segment
• Shape and execute long term brand strategy
• Develop marketing campaigns for PNC’s growth agenda
• Manage a bilingual team and agency relationships
• Track brand KPIs and performance stories for executives

Senior Manager, Multicultural Brand Marketing – Bilingual (English / Spanish)

• Maintain brand standards, guidelines, templates, and assets across all communications.
• Lead global brand programs, training initiatives, and brand ambassador networks to strengthen understanding and adoption throughout the organization.
• Ensure compliance with policies through regular reviews of marketing materials and collaboration with cross-functional teams to develop and refine governance processes.
• Manage the brand governance SharePoint site, serving as the primary resource for tools, guidance, and support.
• Partner with global marketing teams to support the execution of enterprise-wide brand campaigns.
• Support the development and distribution of corporate communications, including press releases and brand messaging.
• Manage and optimize corporate website content, collaborating with regional teams to ensure a consistent global brand experience across languages and markets.
• Serve as the key brand partner to digital teams, ensuring alignment between brand strategy and digital execution.
• Leverage SharePoint and website analytics to identify opportunities, enhance user experience, and improve brand resources.
• Monitor digital performance and recommend data-driven enhancements to strengthen brand visibility, engagement, and effectiveness.

Global Brand Specialist

• developing and managing innovative marketing strategies to grow the reach of our brands
• translating brand strategy into audience, platform, and fandom engagement strategies
• synthesizing audience insights, fan feedback, and marketplace trends into actionable strategic recommendations
• documenting and communicating brand and genre priorities across teams
• developing and socializing strategic briefs that inform integrated marketing campaigns
• spotting white space and emerging opportunities before they hit the mainstream

Manager, Brand Strategy

• Drive AI Innovation & Enablement: Proactively build, test, and optimize brand strategy-related AI tools, templates, and automated workflows to scale brand systems, speed up data synthesis, and empower the broader team.
• Build Foundational Strategy: Support in the development, documentation, and evolution of the core Salesforce brand identity, positioning, and narrative.
• Build and Maintain Brand Systems: Help build, update, and manage the structural frameworks, brand hubs, and guidelines that dictate how the Salesforce brand shows up across global business units.
• Develop Brand Architecture & Naming Recommendations: Support the execution of non-product naming requests, internal program branding, and M&A brand integration mapping under the guidance of brand strategy leadership.
• Synthesize Macro Insights: Leverage data from our Global Brand Health Study and other market research to distill complex findings into actionable, easy-to-understand strategic reports.
• Monitor Tech & Cultural Trends: Keep a constant pulse on the intersection of brand and emerging technology, bringing fresh AI workflows and innovative practices to the team.

Manager, Brand Strategy – Management

• Define, protect, and evolve the core Salesforce brand strategy and identity
• Develop, scale, and maintain structural frameworks for the brand
• Partner with stakeholders to integrate foundational brand strategy into the business
• Own brand research initiatives like the Global Brand Health Study
• Monitor competitive positioning and cultural trends to identify growth opportunities

Director, Brand Strategy – Management

• Lead the development of brand positioning, messaging, and creative briefs that effectively communicate brand story
• Collaborate closely with cross-functional teams including Account Management, Creative, and Project Management teams to develop integrated omnichannel campaigns that deliver measurable results
• Stay abreast of industry trends, emerging technologies, and best practices in omnichannel marketing, and incorporate relevant insights into strategy development
• Develop and implementing comprehensive strategies that effectively reach target audiences, drive brand awareness, and ultimately, contribute to the success of our clients' campaigns
• Design and facilitate workshops. Lead Tactical and Brand planning.
• Conduct market research, consumer insights, and competitive analysis to identify trends, opportunities, and challenges in the marketplace
• Drive innovation in brand strategy and marketing approaches to stay ahead of industry trends and maintain a competitive edge
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of brand initiatives and campaigns, and use insights to inform future strategies
• Provide strategic guidance and mentorship to team members, fostering a culture of collaboration, creativity, and continuous learning

Senior Vice President, Brand Strategy

• Lead the development of brand positioning, messaging, and creative briefs that effectively communicate brand story
• Collaborate closely with cross-functional teams including Account Management, Creative, and Project Management teams to develop integrated omnichannel campaigns that deliver measurable results
• Stay abreast of industry trends, emerging technologies, and best practices in omnichannel marketing, and incorporate relevant insights into strategy development
• Develop and implementing comprehensive strategies that effectively reach target audiences, drive brand awareness, and ultimately contribute to the success of our clients' campaigns
• Design and facilitate workshops. Lead Tactical and Brand planning.
• Conduct market research, consumer insights, and competitive analysis to identify trends, opportunities, and challenges in the marketplace
• Drive innovation in brand strategy and marketing approaches to stay ahead of industry trends and maintain a competitive edge
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of brand initiatives and campaigns, and use insights to inform future strategies
• Provide strategic guidance and mentorship to team members, fostering a culture of collaboration, creativity, and continuous learning

EVP, Brand Strategy

• Utilize AI generated prospect lists or prospecting tools to identify and prospect property managers, HOAs, and commercial clients
• Execute outbound campaigns (calls, email, LinkedIn)
• Qualify leads and schedule sales meetings
• Receive approvals from Franchisees for booking business
• Maintain accurate CRM records and activity tracking
• Collaborate with leadership to refine outreach strategies

Brand Development Representative

• Develop and execute a comprehensive learning strategy across Field Leadership, Operations, Scheduling Center, and multi-brand teams.
• Partner with senior leaders across Aspen Dental and TAG brands to identify capability gaps and define development priorities.
• Ensure alignment and integration of learning strategies across brands while allowing for customization based on unique business needs.
• Drive a culture of continuous learning and development across field, operations, scheduling center and TAG multiple brand environments.
• Lead and develop a team of L&D professionals, fostering high performance, collaboration, and growth.
• Act as a visible champion for talent development across Aspen Dental and other brands.
• Design and deliver a portfolio of learning solutions—including formal programs, digital learning, coaching, and experiential development.
• Oversee role-based development strategies for field leaders and operations teams.
• Ensure learning solutions are scalable, consistent, and aligned with broader enterprise initiatives.
• Evaluate existing programs and content for effectiveness, scalability, and alignment with business needs.
• Leverage data and analytics to measure impact, identify trends, and continuously improve learning solutions.
• Provide insights and recommendations to senior leaders to inform talent and business strategies.
• Serve as a trusted advisor to senior leaders across Field Operations, Scheduling Center, HR, and brand leadership teams.
• Partner cross-functionally to solve business challenges and contribute L&D expertise to enterprise initiatives.
• Ensure learning programs are effectively integrated across clinical and non-clinical teams where appropriate.

Director, Learning and Development – Operations, Scheduling Center, Multi-Brand Development

• Support the development and evolution of brand positioning, value propositions, and brand frameworks across the Classics portfolio
• Translate brand strategy into clear, actionable guidance that informs the guest experience, programming, and on-property execution
• Partner cross-functionally to ensure brand consistency across key touchpoints, including the guest journey, design direction, and brand standards
• Contribute to the development of brand tools, frameworks, and resources that enable hotels to deliver on the brand promise
• Leverage insights, competitive analysis, and performance data to inform brand strategy and identify opportunities for growth and differentiation
• Support the execution of key brand priorities, ensuring alignment across strategy, experience, and marketing initiatives
• Lead and support the development of integrated marketing strategies that drive brand awareness, preference, and commercial impact
• Collaborate with internal and external partners to bring brand campaigns, content, and storytelling to life across channels
• Guide the development of brand messaging and content that reflects each brand’s positioning and resonates with target audiences
• Partner closely with World of Hyatt and broader commercial teams to ensure Classics brands are strategically represented across loyalty marketing, promotions, and member communications—maximizing visibility, driving engagement, and strengthening each brand’s role within the broader Hyatt ecosystem
• Partner with digital, social, and content teams to ensure cohesive and compelling brand expression across all platforms
• Support campaign planning, execution, and performance tracking, using insights to optimize future marketing efforts
• Contribute to the development of brand marketing toolkits and guidance for hotel teams to enable strong, on-brand local execution
• Collaborate closely with teams across Brand Experience, Commercial, Digital, Operations, and Development
• Manage and prioritize multiple projects, ensuring alignment with brand priorities and timelines
• Contribute to a high-performing, collaborative team culture grounded in insights, creativity, and strategic thinking

Senior Manager, Global Brand Strategy – Marketing

• Translate brand strategy into clear, actionable tools and guidance
• Build and maintain the systems that support global brand consistency
• Serve as a primary point of contact for property teams
• Ensure that brand standards, materials, and resources are practical, accessible, and consistently applied
• Partner with marketing to ensure creative output is brand-right and execution-ready
• Own the development, organization, and ongoing evolution of brand standards, OS&E guidelines, collateral, and tools
• Ensure all brand materials are current, centralized, and available in usable formats for global teams
• Establish clear systems for file management, toolkits, and brand resources
• Drive consistency in how brand information is structured, shared, and maintained
• Serve as a primary point of contact for hotel teams, providing timely, practical brand guidance
• Support hotel openings, transitions, and renovations, ensuring alignment with brand expectations
• Translate brand standards into clear, actionable direction for operators
• Build strong relationships with field teams by being responsive, solutions-oriented, and collaborative
• Partner with QA and Operations to analyze audits and identify trends across the portfolio
• Translate findings into clear recommendations to improve standards and execution
• Help close the gap between brand intent and on-property delivery
• Support initiatives that drive improvement in core brand and guest experience metrics
• Provide creative direction and feedback on brand assets across photography, video, digital, and property materials
• Ensure all creative output reflects luxury positioning, tone, and visual consistency
• Partner with internal teams and agencies to shape brand storytelling and content development
• Support the evolution of brand expression across all guest-facing touchpoints
• Partner with Brand Marketing to ensure campaigns are aligned with brand standards and positioning
• Support development of launch kits, messaging frameworks, and content guidelines
• Contribute to campaign learnings and continuous improvement
• Support development and refinement of signature brand elements, including OS&E and guest touchpoints
• Ensure brand expression is consistent across in-room, digital, and on-property experiences
• Evolve how the brand is felt, not just seen, at the property level

Senior Global Brand Manager, Brand Operations – Luxury

• Conduct assessments that measure conformity to established regulatory, industry, and proprietary brand standards for clients
• Observe food prep and cooking standards to ensure food safety, health, and sanitation practices
• Partner with clients to address root causes of assessment discrepancies and develop corrective action plans
• Teach and coach clients how to make their workplace a safer and healthier environment for themselves and THEIR customers
• Travel 50%-70%, or 8-10 days per month, including some evening and weekend work
• Conducting Audits and Inspections
• Implementing and Monitoring food safety
• Training and Educating staff
• Investigating food safety incidents
• Ensuring compliance with regulations
• Maintaining documentation and records

Food Safety – Brand Specialist

• serve as the marketing strategy lead supporting our B2B line of business.
• lead the development, integration, execution, optimization and reporting of marketing efforts for our partner audience.
• lead the creation of marketing briefs by pulling research, insights, and business data to provide valuable inputs.
• write briefs that align with our business objectives and customer insights.
• build the integrated marketing plan by reviewing proposed tactics from teams.
• facilitate collaboration across teams to support each others’ tactics.
• oversee timelines and ensure all information is gathered from various channels.
• conduct weekly syncs to keep tactics on track, consolidate stakeholder feedback, and ensure timely delivery of assets.
• analyze data to derive insights and identify optimization opportunities.

Brand Marketing Manager

• Support P&L management and financial analysis to drive profitability and achieve annual financial targets
• Conduct ongoing analysis of shipment and POS data to identify trends, opportunities, and risks, and develop action plans in response
• Support development and execution of advertising, promotional, and media plans in partnership with internal and external resources
• Help maintain and evolve consumer and customer-facing content, claims, and product benefit communication
• Leverage consumer data, macro trends, and category insights to evaluate new product extensions and adjacencies
• Partner with innovation and project management teams to bring new products to market on time and on brief
• Align brand channel strategy with sales team priorities
• Develop persuasive sales presentation materials for line reviews and brand initiatives
• Support pricing strategy development and alignment

Senior Associate Brand Manager

• Lead client engagements end-to-end, bringing your own thinking and vision-setting, and be expected to grow accounts over time.
• Fully own a set revenue target by identifying new opportunities/categories and growing a book of business through proactive account expansion to positively contribute to the company's annual goals.
• Build trust and maintain a senior-level presence across the entire lifecycle of a partnership, from initial discovery and "winning" the business to ongoing relationship management.
• Evaluate all proposals through a cost-benefit lens to ensure strategic solutions are both precise for the client’s marketplace needs and profitable for the agency.
• Oversee the synthesis of research, data, and trends into story-driven insights that provide effective strategic recommendations from integrated cultural, consumer, category, and commercial perspectives.
• Guide junior team members in primary and secondary research (e.g., ethnography, desk research, trend scanning) and complex problem-solving, ensuring the creation and delivery of high-quality outputs (e.g., decks, multimedia).
• Lead high-impact workshops, internal brainstorms, and collaborative client sessions to foster understanding, adoption, drive consensus, and meet company standards under tight deadlines.
• Utilize design thinking, whitespace analysis, and market trends to develop actionable roadmaps and bespoke frameworks for growth.
• Transform complex data and ambiguous client objectives into structured, story-driven narratives and high-value workstreams.
• Advance agency offerings by integrating AI-informed tools and evolving methodologies beyond traditional research boundaries.

Director – Innovation & Brand Strategy

SVP, Brand Strategy

• Support development and execution of brand strategies, marketing plans, annual brand plan and long-range planning related to base business or LTOs
• Help translate consumer and marketplace insights into actionable marketing programs
• Support launch of new products handed off from innovation and launch line extensions from concept to commercialization or manage day to day execution of LTO initiatives from concept to commercialization
• Support packaging updates, claims approval, and commercialization readiness
• Monitor brand or LTO performance (sales, share, distribution, pricing, promotion) and identify trends, risks, and opportunities
• Support forecasting and manage budget and tracking of program marketing budget or LTO related spend
• Prepare performance updates, scorecards and ad hoc reports for business reviews
• Leverage consumer research, panel data, and syndicated data (e.g., Circana/IRI, Nielsen), customer and marketplace trends to develop actionable insights and strategic recommendations
• Track competitive activity and emerging category trends
• Collaborate with cross-functional partners in the development of new product ideas and platforms, product and profitability improvements or value engineering, and new product activation strategies, taking approved projects through the Stage Gate process. Partner with CCB and Sales to support marketing or LTO initiatives across customers, including displays, seasonal programs, development of sell-in materials and internal communication tools

Assistant Brand Manager, Hostess

• Be the subject matter expert in a partner's product line and associated programs such as Bid Desk programs, VIR, COOP and Category Penetration
• Analyze complex industry information to identify opportunities and develop strategies to increase sales
• Develop and articulate competitive positioning and differentiation of brands
• Develop marketing plans for partner in conjunction with Partner Development and Product Managers that outline target customer segments, products, promotions, pricing, positioning, and complete launch plans
• Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base
• Understand and communicate partner organizational structure with key decision makers and foster strong executive relationships
• Communicate partners’ financial conditions and market new products related to the assigned partner
• Engage daily with assigned partner to maintain an open channel of communication at all times to ensure that all CDW and partner stakeholders are kept up to date on any and all issues, initiatives, projects, meetings, or conferences
• Manage and maximize overall profitability; managing financial benefits and develop a strategy around re-investing funding

Senior Brand Manager

• Be the subject matter expert in a partner's product line and associated programs such as Bid Desk programs and Category Penetration
• Analyze industry information to identify opportunities and develop strategies to increase sales
• Develop go-to-market strategies that outline target customer segments, products, promotions, pricing, positioning, and complete launch plans
• Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base
• Understand and communicate partner organizational structure with key decision makers and foster relationships with senior management
• Communicate partners’ financial conditions and market new products related to the assigned partner
• Engage daily with assigned partner to always maintain an open channel of communication to ensure that all CDW and partner stakeholders are kept up to date on all issues, initiatives, projects, meetings, or conferences
• Manage and maximize overall profitability; managing financial benefits and develop a strategy around reinvesting funding
• Engage with CDW Procurement to help forecast sales volumes.
• Represent the assigned brand in meetings and speak to brand performance, category performance, program/promotion results, and current initiatives
• Provide comprehensive reporting both internally and externally on brand performance, category performance, industry trends, and market share
• Host Quarterly Business Reviews (QBRs) to review partner performance and discuss joint initiatives
• Assist the Product Specialists in creation and review of content for respective manufacturer ads
• Obtain and facilitate necessary partner and industry certifications

• Collaborate closely with clients to understand their business challenges, identify growth opportunities, and provide perspective on how they can capitalize on industry trends
• Partner with Sales to drive understanding of how manufacturers can leverage SPINS’ suite of solutions to achieve their marketplace goals
• Assess the financial impact of client investment with SPINS, ensuring alignment with ROI objectives
• Inspire colleagues and clients through data-driven storytelling and engaging presentations, delivering inspiring presentations to foster engagement.
• Serve as a trusted advisor, both internally and externally, by offering thoughtful, future-focused predictions and analysis for brand and category advancement across the dynamic CPG space
• Act as a liaison between Sales, Operations and Marketing to ensure clear communication and the availability of collateral for go-to-market initiatives.

See all jobs on JobTailor