Brand Manager

• Build the brand: Define and steward UpGuard’s positioning, narrative, tone, and visual identity across every touchpoint, ensuring a unified brand story from thought leadership and case studies through to event promotion and web.
• Build and maintain the editorial calendar: Own a year-round editorial and campaign calendar that plans brand, thought leadership, case study, and event activity ahead of time — giving the stream and shared services a single, forward-looking view of what ships when, and keeping the brand's output consistent and coordinated across the year.
• Bring the platform narrative to life: Develop campaign themes that position UpGuard as a comprehensive platform solution, shifting the customer conversation from “solving a single problem” to “adopting a complete cyber risk ecosystem.”
• Lead brand & platform thought leadership: Partner with the Research, PR, Content and Social team to package and distribute proprietary insights and data-driven narratives that position UpGuard as the definitive authority on cyber risk.
• Own the social proof program: Run UpGuard’s customer story pipeline end-to-end — selection, production, and distribution — working with customers. Directing writers and creative to a consistent, premium standard that reinforces the platform narrative.
• Drive brand event lifecycle promotion: Develop comprehensive promotional playbooks for in-person and virtual events (Summit), focusing on high-impact pre-event promotion to drive registrations and strategic post-event content to maximize the reach and longevity of every session.
• Integrate Shared Services: Act as the stream’s liaison with all shared services (Social Media, Analytics, Marketing Tech, Paid Search, Email, and SEO) to ensure stream-produced assets are deployed effectively and tracked accurately across all channels.
• Measure what matters: Own brand and campaign performance reporting — defining KPIs across both brand health (awareness, authority, share of voice) and pipeline, interpreting results, and providing regular, actionable updates to the stream and leadership.

Brand Marketing Manager

• Drive the analysis of qualitative and quantitative data under the directional guidance of account strategy leads, transforming both consumer and complex payer, provider, and patient data into human truths.
• Partner with senior strategy leads to co-author brand foundations, positioning, and long-term brand plans for enterprise Life Sciences and Health System clients, serving as a critical right-hand in insight triangulation.
• Autonomously lead day-to-day strategy deliverables on small-to-midsize accounts, taking full ownership from discovery to creative brief execution.
• Architect and present clear, compelling creative briefs that inspire creative teams to deliver emotionally resonant and impactful work.
• Synthesize data into clear, persuasive, client-facing narratives that connect long-term brand building with near-term client business goals.
• Assist in the design and implementation of internal and client brainstorming sessions and strategic workshops utilizing collaboration platforms like Miro.
• Consistently partner across different strategy roles (including Experience Strategy) and the wider MERGE organization to bridge divisions and deliver cohesive solutions.
• Maintain active proficiency with AI-driven strategic tools and proprietary platforms to optimize research efficiency and validate brand hypotheses.

Senior Brand Strategist

• Manage and coordinate all aspects of the research process from questionnaire writing and research design, analysis, and interpretation of results through to preparation of reports
• Liaising on a regular basis with all key internal operations groups (data collection, data processing and results reporting) to ensure that reliable results are delivered to client in a timely, cost-efficient manner
• Build and maintain relationships with key clients by responding to queries and providing updates per client requests
• Coordinate and manage data entry of project costs into our internal costing program based on research target specifications

Research Manager, Brand Health Tracking

• Build and grow Jerry's organic presence across key channels like Reddit, Quora, YouTube, and TikTok — the places our customers actually congregate
• Develop Jerry's playbook for how to show up in each community: when to post, when to reply, when to stay silent
• Grow Jerry’s subreddits into active, trusted communities
• Build a content and engagement strategy that scales without losing authenticity, leveraging AI where it helps
• Work with Growth and Content teams to ensure consistency across channels
• Measure what matters: sentiment, share of voice, referral traffic, and LLM citation

Brand Reputation, Community Engagement, Social Listening Specialist

• Join Connexus Credit Union as Director of Brand Experience and help shape the marketing strategies that drive growth, deepen member relationships, and strengthen our market presence.
• This role is responsible for developing and executing national-scale brand, advertising, and integrated marketing strategies that support member acquisition, loan and deposit growth, and measurable business results.
• You'll lead a high-performing team of creative and marketing professionals while leveraging data, personalization, and ROI-driven decision-making to deliver impactful member experiences.
• Reporting to the SVP of Marketing, you'll play a key role in advancing strategic priorities through innovative campaigns, strong team leadership, and marketing excellence.
• Lead the development and execution of a national-scale brand and advertising strategy, ensuring alignment to Connexus growth goals (loan, deposit, and member acquisition targets).
• Clearly define how brand and campaign work translates to measurable progress against strategic objectives, including revenue, acquisition, and engagement metrics.
• Establish and maintain a disciplined ROI framework for all brand and marketing investments, including media, creative, and campaign performance.
• Partner with executive leadership to evolve Connexus’ Unique Value Proposition (UVP) and bring it to market consistently across all channels.
• Supervise and effectively direct holistic brand activities, including creative and advertising teams responsible for content strategy and copywriting, graphic design and visual identity, multimedia and video production, digital marketing, paid and organic advertising, production and project management.
• Provide leadership and workflow management across brand strategy and execution, editorial direction and storytelling, creative design and campaign development, and campaign/collateral production, scheduling, and distribution.
• Drive the development and execution of integrated marketing strategies across email, social, web, and advertising channels, ensuring a consistent and differentiated brand voice.
• Develop and implement marketing strategies and promotions that support loan, deposit and non-interest income growth across the full acquisition funnel.
• Lead initiatives such as personalization, segmentation, and lifecycle marketing, delivering more relevant, targeted member experiences.
• Translate behavioral, transactional, and engagement data into actionable segmentation strategies that increase member lifetime value.
• Oversee analysis of campaign performance, member behavior, and channel effectiveness.
• Reinforce a test-and-learn culture (A/B testing, optimization cycles) to continuously improve outcomes.
• Hold team accountable to clear performance metrics, including cost per acquisition (CPA), conversion rates, campaign ROI, member growth and product per member.
• Regularly communicate performance insights and outcomes to SVP of Marketing in a clear, data-driven format.
• Establish clear processes, prioritization frameworks, and workflows that improve team efficiency, scalability, and strategic focus.
• Serve as a change agent, helping the team adapt to new marketing technologies, capabilities, and ways of working.
• Allocate budget, agency partnerships, and internal resources to maximize impact, efficiency, and creative output.
• Monitor industry trends, competitive activity, and emerging marketing practices.

Director, Brand Experience

• Drive overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product, for small to medium accounts
• Develop and maintain strong relationships with key clients
• Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data
• Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy
• Manage brand budgets and profitability
• Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients
• Help develop media plans, ensure alignment to brand budgets and profitability
• Developing data driven recommendations using relevant sales, market and consumer data
• Collaborate with cross-functional teams to support the strategic growth of Amazon
• Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations
• Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs

Brand Manager II

• Own overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product for key accounts.
• Develop and maintain strong relationships with key clients.
• Expert in providing ongoing support to other brand managers, developing best-in-class practices.
• Manage a team of 1-3 individuals.
• Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data.
• Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy.
• Manage brand budgets and profitability.
• Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients.
• Build close relationships with Amazon, owning negotiations on behalf of clients.
• Drive media plans, ensuring alignment to brand budgets and profitability.
• Lead developing data driven recommendations using relevant sales, market and consumer data.
• Collaborate with cross-functional teams to support the strategic growth of Amazon.
• Understand the surrounding disciplines and how each piece impacts the overall strategic plan.
• Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations.
• Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs.

Senior Brand Manager

• Lead brand building efforts with emphasis on the U.S. Hispanic segment
• Shape and execute long term brand strategy
• Develop marketing campaigns for PNC’s growth agenda
• Manage a bilingual team and agency relationships
• Track brand KPIs and performance stories for executives

Senior Manager, Multicultural Brand Marketing – Bilingual (English / Spanish)

• Maintain brand standards, guidelines, templates, and assets across all communications.
• Lead global brand programs, training initiatives, and brand ambassador networks to strengthen understanding and adoption throughout the organization.
• Ensure compliance with policies through regular reviews of marketing materials and collaboration with cross-functional teams to develop and refine governance processes.
• Manage the brand governance SharePoint site, serving as the primary resource for tools, guidance, and support.
• Partner with global marketing teams to support the execution of enterprise-wide brand campaigns.
• Support the development and distribution of corporate communications, including press releases and brand messaging.
• Manage and optimize corporate website content, collaborating with regional teams to ensure a consistent global brand experience across languages and markets.
• Serve as the key brand partner to digital teams, ensuring alignment between brand strategy and digital execution.
• Leverage SharePoint and website analytics to identify opportunities, enhance user experience, and improve brand resources.
• Monitor digital performance and recommend data-driven enhancements to strengthen brand visibility, engagement, and effectiveness.

Global Brand Specialist

• developing and managing innovative marketing strategies to grow the reach of our brands
• translating brand strategy into audience, platform, and fandom engagement strategies
• synthesizing audience insights, fan feedback, and marketplace trends into actionable strategic recommendations
• documenting and communicating brand and genre priorities across teams
• developing and socializing strategic briefs that inform integrated marketing campaigns
• spotting white space and emerging opportunities before they hit the mainstream

Manager, Brand Strategy

• Drive AI Innovation & Enablement: Proactively build, test, and optimize brand strategy-related AI tools, templates, and automated workflows to scale brand systems, speed up data synthesis, and empower the broader team.
• Build Foundational Strategy: Support in the development, documentation, and evolution of the core Salesforce brand identity, positioning, and narrative.
• Build and Maintain Brand Systems: Help build, update, and manage the structural frameworks, brand hubs, and guidelines that dictate how the Salesforce brand shows up across global business units.
• Develop Brand Architecture & Naming Recommendations: Support the execution of non-product naming requests, internal program branding, and M&A brand integration mapping under the guidance of brand strategy leadership.
• Synthesize Macro Insights: Leverage data from our Global Brand Health Study and other market research to distill complex findings into actionable, easy-to-understand strategic reports.
• Monitor Tech & Cultural Trends: Keep a constant pulse on the intersection of brand and emerging technology, bringing fresh AI workflows and innovative practices to the team.

Manager, Brand Strategy – Management

• Define, protect, and evolve the core Salesforce brand strategy and identity
• Develop, scale, and maintain structural frameworks for the brand
• Partner with stakeholders to integrate foundational brand strategy into the business
• Own brand research initiatives like the Global Brand Health Study
• Monitor competitive positioning and cultural trends to identify growth opportunities

Director, Brand Strategy – Management

• Lead the development of brand positioning, messaging, and creative briefs that effectively communicate brand story
• Collaborate closely with cross-functional teams including Account Management, Creative, and Project Management teams to develop integrated omnichannel campaigns that deliver measurable results
• Stay abreast of industry trends, emerging technologies, and best practices in omnichannel marketing, and incorporate relevant insights into strategy development
• Develop and implementing comprehensive strategies that effectively reach target audiences, drive brand awareness, and ultimately, contribute to the success of our clients' campaigns
• Design and facilitate workshops. Lead Tactical and Brand planning.
• Conduct market research, consumer insights, and competitive analysis to identify trends, opportunities, and challenges in the marketplace
• Drive innovation in brand strategy and marketing approaches to stay ahead of industry trends and maintain a competitive edge
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of brand initiatives and campaigns, and use insights to inform future strategies
• Provide strategic guidance and mentorship to team members, fostering a culture of collaboration, creativity, and continuous learning

Senior Vice President, Brand Strategy

• Lead the development of brand positioning, messaging, and creative briefs that effectively communicate brand story
• Collaborate closely with cross-functional teams including Account Management, Creative, and Project Management teams to develop integrated omnichannel campaigns that deliver measurable results
• Stay abreast of industry trends, emerging technologies, and best practices in omnichannel marketing, and incorporate relevant insights into strategy development
• Develop and implementing comprehensive strategies that effectively reach target audiences, drive brand awareness, and ultimately contribute to the success of our clients' campaigns
• Design and facilitate workshops. Lead Tactical and Brand planning.
• Conduct market research, consumer insights, and competitive analysis to identify trends, opportunities, and challenges in the marketplace
• Drive innovation in brand strategy and marketing approaches to stay ahead of industry trends and maintain a competitive edge
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of brand initiatives and campaigns, and use insights to inform future strategies
• Provide strategic guidance and mentorship to team members, fostering a culture of collaboration, creativity, and continuous learning

Brand Manager jobs in Illinois

See all jobs on JobTailor