Brand Manager

• You give our campaigns their creative idea and the red thread that makes Doonails unmistakable.
• With strong concepts and the right copy, you make the brand tangible, build awareness and trust, and ensure that trends and insights become the right moments at the right time.
• Develop creative concepts & integrated campaigns: from the initial insight through ideation to execution, with the goal of strengthening brand awareness and trust
• Translate brand and product priorities into ideas & storytelling that work across all channels, online and offline
• Write and refine copy for campaigns and beyond: social, digital, traditional and film
• Design awareness- and trust-driven campaign strategies with a sense of how different channels work together to build a brand
• Dive deep into culture: translate beauty consumer behavior, social platforms, and the cultural and seasonal calendar into relevant, timely campaign moments
• Work with consumer insights & analytics: set goals before and after campaigns, measure awareness, trust, and brand lift, and connect creative impact to business objectives
• Collaborate cross-functionally: design, social, influencer, PR, media, and product – and provide clear creative direction to external partners and agencies
• Confidently present campaign strategy & results to leadership with a clear strategic point of view that challenges assumptions and creates alignment

Brand Strategist

• You are responsible for evolving the brand strategy and continuously refining the brand positioning and identity of our brands.
• You plan and design communication initiatives and implement them across channels.
• With a strong sense for trends, you develop innovative concepts together with the product team that have the potential to revolutionize the market.
• You manage external agencies and independently drive marketing activities operationally — from briefing through to final execution.
• You ensure consistent communication across all external and internal channels.
• You work closely with Distribution and have a good eye for attractive POS designs and activations.
• Close collaboration and exchange with Marketing, Sales and Ecommerce.

• In-depth brand development: Managing and further developing prescription medicines in a clearly regulated, specialized market
• Strategy & execution: From positioning and campaigns to sales-support materials – responsible for the entire product lifecycle
• Interface management: Close collaboration with Medical Affairs, Sales, Field Force, Market Access and international teams
• Target audiences in focus: Understanding the needs of specialists, pharmacists and patients – and developing measures that deliver real added value
• Data-driven management: Using market analysis, competitive intelligence and KPIs for continuous optimization
• Support of product launches: Strategic and operational shaping of launches – from planning to go-to-market

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