Brand Manager

• Further develop and implement BERNER's international brand strategy in close collaboration with country organizations and central functions.
• Manage brand implementation across all touchpoints and ensure a consistent brand presence across countries and business units.
• Further develop and enforce brand governance, including defining brand guidelines, processes, and standards.
• Oversee brand-related projects, such as international brand campaigns and selected marketing and sales initiatives.
• Lead international brand tracking and derive actionable recommendations.
• Operationalize and adapt the international merchandise strategy, including assortment selection.
• Prepare executive presentations, decision documents, and management reports.

Global Brand Manager

• Du verantwortest unsere Organic Social Kanäle – mit einem klaren Auftrag: unsere Brand über Stories, Formate und Brand-Kampagnen weiterzuentwickeln.
• Du bist die Person, die aus Themen, Produkten und saisonalen Peaks eine klare Erzählung macht – und daraus ein Content-System baut, das zuverlässig läuft: Von Planung und Produktion bis hin zu Veröffentlichung und Ableitung von Learnings.
• In der Umsetzung wirst du von einer Werkstudentin unterstützt.
• Du entwickelst Leitideen und Storylines, die unsere Marke langfristig stärken – nicht nur einzelne Posts.
• Du baust wiedererkennbare Formate und Serien, die zu LIMMALAND passen und Community wie Reichweite nachhaltig entwickeln.
• Du erarbeitest Brand-Kampagnen: klarer Aufhänger, Botschaften, Copy, Formatstrecke, Assets – und setzt sie mit dem Team um.
• Du erstellst klare Briefings für Grafik/Design und koordinierst die notwendigen Assets.
• Du erstellst Contentpläne, priorisierst Themen und sorgst dafür, dass sie umgesetzt werden.
• Du übersetzt Kampagnen, Launches und Themen in social-first Content-Strecken (Hook, Botschaften, Copy, Formate).
• Du planst Community-Aktivierungen (z.B. UGC) und entwickelst Social‑Commerce‑nahe Inhalte, die zu uns passen.
• Du schaust regelmäßig auf relevante KPIs und leitest konkrete Optimierungen ab – pragmatisch, ohne Reporting-Marathon.
• Du konzipierst, planst und steuerst Foto-/Videoproduktionen für die Marketingkommunikation.
• Du erstellst Shotlists, koordinierst Abläufe und stellst sicher, dass am Ende wirklich nutzbare Assets für alle Kanäle da sind.
• Du stehst auch selbst mal vor der Kamera – für Stories, Reels oder TikToks, die LIMMALAND nahbar machen.
• Du arbeitest dafür eng mit internen Teams und ggf. externen Beteiligten zusammen.

Content & Brand Campaign Manager – Social

• Manage and further develop our social media channels (Instagram, LinkedIn and other platforms)
• Strategically expand our brand and the organization’s digital visibility
• Plan and execute creative marketing and communication campaigns
• Develop content and storytelling concepts
• Collaborate with internal and external partners
• Analyze and optimize campaigns using relevant KPIs

Communication, Brand & Campaign Manager

• Build and lead Brand Experience Strategy
• Manage a small, nimble, powerful direct brand experience team, plus larger supporting matrix teams.
• Lead the translation of the brand experience vision into a technical vision, feature ideas, and feasible technical path aligned with customer needs
• Coordinate the brand's portfolio strategy and positioning with Consumer and Pro Divisions
• Lead the determination of Commercial/Strategic/Technical Feasibility - Lead PLM Lite Process – risk eval & go/no-go analysis
• Align internal delivery planning with OEM facing customer roadmaps
• Collaborate with other Brand Owners, adjacent stakeholders, internal teams, external partners & vendors to come up with new UI/UX and audio related technologies and best practices.
• Evaluate new ideas coming out of innovation pipeline for potential brand experience inclusion
• Act as Brand Ambassador and “CEO” to Lead the brand experience vision, development, customer relationship, business model, and direct plus cross-functional teams to define, match, and deliver compelling brand experience product bundles with customer partners
• Serve as single point of contact for Customer Account Management Team for the brand – Support the jointly developed customer engagement strategy on pursuits
• Represent & Promote brand and experience both internally and at the customer - build relationships, support tech day events, present brand and customer proposals
• Signoff on production proposals during PLM200 concept freeze and approval
• Manage overall team that builds, tests, and delivers Brand Features to Project Teams, with market leading speed and quality
• Assign business value to objectives during PI Planning. Approves Sprint and Release scope (what/when)
• Oversee the creation of internal documentation for holistic brand experience and/or OEM adaptations through Brand Experience concept freeze and approval (PDM)
• Drive development of demo cars integrating brand experience package and features

Executive Director, Brand Owner, Car Audio

• Verantwortung für die Launch-Execution end-to-end in enger Abstimmung mit dem Marketing-Team.
• Entwicklung und Steuerung der Pre-Launch- und Launch-Kampagne mit Fokus auf Direct-to-Patient.
• Übersetzung der bestehenden Positionierung in überzeugendes Messaging über relevante Kanäle.
• Entwicklung einer Social-Media-Strategie zur Steigerung von Reichweite und Vertrauen.
• Konzeption von Content- und Kampagnenideen für organic und paid channels.
• Datenbasierte Arbeit, schnelles Testen von Hypothesen und Growth-Hack-Mindset.
• Sicherstellung von glaubwürdiger, regulatorisch sauberer Kommunikation im Healthcare-Kontext.
• Koordination der Launch-Aktivitäten und Priorisierung von Ideen in konkrete Ergebnisse.

Interim Brand Marketing Manager

• You own the feeling people get in the first 10 seconds.
• You build campaigns end to end, from the idea that stops the scroll to the dashboard that proves it worked.
• Build the new narrative and positioning.
• Own our two biggest growth channels: TV and Social.
• Make it convert. In the end, conversion is what counts.

Founding Brand Manager

• You give our campaigns their creative idea and the red thread that makes Doonails unmistakable.
• With strong concepts and the right copy, you make the brand tangible, build awareness and trust, and ensure that trends and insights become the right moments at the right time.
• Develop creative concepts & integrated campaigns: from the initial insight through ideation to execution, with the goal of strengthening brand awareness and trust
• Translate brand and product priorities into ideas & storytelling that work across all channels, online and offline
• Write and refine copy for campaigns and beyond: social, digital, traditional and film
• Design awareness- and trust-driven campaign strategies with a sense of how different channels work together to build a brand
• Dive deep into culture: translate beauty consumer behavior, social platforms, and the cultural and seasonal calendar into relevant, timely campaign moments
• Work with consumer insights & analytics: set goals before and after campaigns, measure awareness, trust, and brand lift, and connect creative impact to business objectives
• Collaborate cross-functionally: design, social, influencer, PR, media, and product – and provide clear creative direction to external partners and agencies
• Confidently present campaign strategy & results to leadership with a clear strategic point of view that challenges assumptions and creates alignment

Brand Strategist

• You are responsible for evolving the brand strategy and continuously refining the brand positioning and identity of our brands.
• You plan and design communication initiatives and implement them across channels.
• With a strong sense for trends, you develop innovative concepts together with the product team that have the potential to revolutionize the market.
• You manage external agencies and independently drive marketing activities operationally — from briefing through to final execution.
• You ensure consistent communication across all external and internal channels.
• You work closely with Distribution and have a good eye for attractive POS designs and activations.
• Close collaboration and exchange with Marketing, Sales and Ecommerce.

• In-depth brand development: Managing and further developing prescription medicines in a clearly regulated, specialized market
• Strategy & execution: From positioning and campaigns to sales-support materials – responsible for the entire product lifecycle
• Interface management: Close collaboration with Medical Affairs, Sales, Field Force, Market Access and international teams
• Target audiences in focus: Understanding the needs of specialists, pharmacists and patients – and developing measures that deliver real added value
• Data-driven management: Using market analysis, competitive intelligence and KPIs for continuous optimization
• Support of product launches: Strategic and operational shaping of launches – from planning to go-to-market

Brand Manager jobs in Germany

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