Founding Brand Manager

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Founding Brand Manager responsible for narrative and marketing of innovative e-commerce gift card brand. Leading campaigns end-to-end and owning significant growth channels such as TV and Social.

Posted 6/13/2026full-timeBerlin • 🇩🇪 GermanyMid-LevelSenior💰 €65,000 - €80,000 per yearWebsite

About the role

Key responsibilities & impact

You own the feeling people get in the first 10 seconds.
You build campaigns end to end, from the idea that stops the scroll to the dashboard that proves it worked.
Build the new narrative and positioning.
Own our two biggest growth channels: TV and Social.
Make it convert. In the end, conversion is what counts.

Requirements

What you’ll need

You've built a brand before, at least 3 years of it.
You know how a campaign works end to end, and you can run the channels that carry it.
You have taste. For brand, for content, for social, for the zeitgeist.
Social media is your daily life, and you've worked with creators and influencers.
Bonus: you've run our growth channels yourself. TV and Out of Home, and above all a TikTok UGC engine you built and steered.
You're bold in what you ship.
You make things yourself.
Insane agency and ownership.
AI-native instincts.
Fluency in German and English is a must.

Benefits

Comp & perks

Ownership. The whole brand and marketing surface is yours, working side by side with the founders every day.
Real budget for ideas, including 10% of your time for the remarkable stuff (our Blue Slide principle).
Growth. Work on the frontier of consumer brand-building alongside senior operators and engineers who've built and scaled before.
Autonomy. Remote-first with the freedom to work how you work best.
Meaningful equity. We want you to win with us.
Real impact. See what you build go live across product, campaigns, and shelves. Fast.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

campaign managementbrand buildingconversion optimizationsocial media marketinginfluencer marketingcontent creationuser-generated content (UGC)TV advertisingout of home advertisingdata analysis

Soft Skills

creativityboldnessownershiptasteinsightfulnesscommunicationcollaborationadaptabilityinitiativestrategic thinking