Brand Strategist

DOONAILS - We're hiring!

Brand Creative Strategist shaping campaign ideas and storytelling for a rapidly growing beauty startup. Building brand awareness and trust through innovative marketing strategies.

Posted 6/10/2026full-timeRemote • 🇩🇪 GermanyMid-LevelSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

brand strategycampaign marketingcreative strategycopywritingconsumer insightsanalyticsbudget managementKPI measurementsocial media strategytraditional media

Soft Skills

conceptual strengthcommunicationteam playerinitiativecollaborationpresentation skillsstrategic thinkingadaptabilitycreativitystructured work approach

Certifications & Qualifications

Bachelor's degree

Industry Keywords

beautylifestyleconsumer brandsbrand awarenesstrust buildingcultural insightssocial platformscampaign executioncontent effectivenessagency experience

About the role

Key responsibilities & impact

You give our campaigns their creative idea and the red thread that makes Doonails unmistakable.
With strong concepts and the right copy, you make the brand tangible, build awareness and trust, and ensure that trends and insights become the right moments at the right time.
Develop creative concepts & integrated campaigns: from the initial insight through ideation to execution, with the goal of strengthening brand awareness and trust
Translate brand and product priorities into ideas & storytelling that work across all channels, online and offline
Write and refine copy for campaigns and beyond: social, digital, traditional and film
Design awareness- and trust-driven campaign strategies with a sense of how different channels work together to build a brand
Dive deep into culture: translate beauty consumer behavior, social platforms, and the cultural and seasonal calendar into relevant, timely campaign moments
Work with consumer insights & analytics: set goals before and after campaigns, measure awareness, trust, and brand lift, and connect creative impact to business objectives
Collaborate cross-functionally: design, social, influencer, PR, media, and product – and provide clear creative direction to external partners and agencies
Confidently present campaign strategy & results to leadership with a clear strategic point of view that challenges assumptions and creates alignment

Requirements

What you’ll need

5+ years of experience in brand strategy, brand or campaign marketing, or creative strategy, ideally in beauty, lifestyle, or consumer brands
Conceptual strength and a confident feel for copy, because ideas and the words that carry them are at the heart of this role
The instinct of a brand builder: you understand how brands earn attention, credibility, and trust, not just short-term performance
Deeply rooted in culture and social platforms—i.e., you are fluent in beauty consumer behavior and what makes content truly effective
A strong understanding of how campaigns build a brand over time: across social, digital and traditional media, including social trends and mechanics
Comfortable working with budgets, KPIs and data—enough to ground your ideas and demonstrate their impact
A strong communicator and team player who thrives in a fast-paced environment, works in a structured way, and shows initiative
An impressive portfolio that you proudly present to us
Nice to have: Bachelor's degree in a relevant field
Nice to have: experience from an agency environment

Benefits

Comp & perks

💸 Fair compensation, tailored to your qualifications & experience
🤝 A real ownership role with lots of trust & room to shape things
🇪🇺 100% remote in Germany
📈 Growth potential: take on responsibility & bring your ideas directly to the table
📚 €1,300 annual training budget for your personal development
🧘 Nilo Health access—mental health is important to us and your access is included
💪🏼 Urban Sports membership
💼 Co-working space or home office equipment? We cover the costs!
🇨🇾 Workations in Cyprus. Our office is always open to you
🥳 Team events across Europe, because a strong team is everything