Global Brand Manager

The Berner Group

Global Brand Manager responsible for developing and implementing international brand strategies for BERNER. Leading projects and ensuring consistent brand presentation across markets and functions.

Posted 7/22/2026full-timeKöln • 🇩🇪 GermanyJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in international brand strategy development and implementation, with a strong focus on project management and stakeholder engagement in a B2B context. Proven ability to analyze brand performance and execute marketing initiatives across diverse international markets.

Highest-signal resume keywords

International Brand Strategy DevelopmentProject ManagementBrand GovernanceInternational Marketing CampaignsStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyProject ManagementBrand GovernanceInternational MarketingCampaign Management

Soft Skills

Analytical SkillsStructured Working StyleResults-OrientedIntercultural CompetenceHigh Initiative

Certifications & Qualifications

University Degree in MarketingUniversity Degree in CommunicationsUniversity Degree in Business Administration

Industry Keywords

B2B EnvironmentCross-Functional ProjectsInternational Matrix OrganizationBrand GuidelinesExecutive Presentations

About the role

Key responsibilities & impact

Further develop and implement BERNER's international brand strategy in close collaboration with country organizations and central functions.
Manage brand implementation across all touchpoints and ensure a consistent brand presence across countries and business units.
Further develop and enforce brand governance, including defining brand guidelines, processes, and standards.
Oversee brand-related projects, such as international brand campaigns and selected marketing and sales initiatives.
Lead international brand tracking and derive actionable recommendations.
Operationalize and adapt the international merchandise strategy, including assortment selection.
Prepare executive presentations, decision documents, and management reports.

Requirements

What you’ll need

University degree in Marketing, Communications, Business Administration, or a comparable qualification.
Several years of professional experience in international brand and project management, ideally in a B2B environment.
Strong project management skills and experience leading complex, cross-functional projects.
Experience managing international marketing and communications campaigns and developing and implementing brand strategies.
Experience working within an international matrix organization and managing stakeholders at various hierarchy levels up to senior management.
Analytical, structured, and results-oriented working style combined with strong execution skills.
High initiative, intercultural competence, and enjoyment of working in an international environment.

Benefits

Comp & perks

JobRad (company bike leasing)
Commuter allowance
EGYM Wellpass & Corporate Benefits
Employer-sponsored pension plan
Training and development opportunities
Modern, technically equipped workspace
Company canteen in Künzelsau or meal vouchers in Cologne
Attractive discounts on our products in the BERNER online shop