Brand Manager

• Assists in planning and execution of marketing initiatives with tasks including project tracking, maintaining the brand marketing calendar, developing and managing workback schedules, creation and approvals of marketing materials and trafficking campaign assets
• Assists with a variety of social media program tasks including updating the monthly content calendar, scheduling social posts, drafting social copy, pulling reporting data and metrics and creating social assets and content for the Harlequin Brand social channels
• Supports our Influencer program including sourcing and vetting influencers, maintaining the influencer database, tracking content, pulling reporting data and metrics and developing influencer briefs
• Supports publicity initiatives including coordinating giveaways, title and brand pitching, results reporting, media research, development of PR materials and event support
• Participates in meetings to aid in planning of Brand Marketing initiatives and campaign development
• Works with key stakeholders to ensure on-time development, communication and execution of brand marketing initiatives
• Assists in the execution of Seasonal Brand and title marketing campaigns
• Aids in trend investigation projects to help inform marketing, social and publicity strategies and discover areas of opportunity
• Acts as a key point of contact across various teams to provide clarity and support as required
• Drafts marketing copy as required.

Brand Marketing, Social Intern – 12 Month Contract

• Lead the belairdirect brand strategy, messaging architecture, and annual brand plan to drive long-term brand growth and differentiation.
• Develop and execute integrated full-funnel marketing strategies that drive awareness, consideration, conversion, while connecting brand investments to measurable business outcomes.
• Lead national mass marketing campaigns across traditional and digital channels, ensuring work is insight-driven, creatively ambitious, and performance-oriented.
• Own brand performance reporting, including KPIs, dashboards, campaign analysis, and executive-level reporting that clearly connects marketing activity to business impact.
• Manage the brand budget end-to-end, including forecasting, pacing, investment allocation, agency scopes, and optimization to maximize effectiveness and ROI.
• Build strong partnerships with external agencies and strategic partners, providing clear direction, constructive feedback, and high standards for strategic and creative excellence.
• Partner closely with the internal creative studio to ensure brand consistency, high-quality execution, and alignment with the belairdirect brand platform across all channels and customer touchpoints.
• Bring a test-and-learn mindset by leveraging consumer insights, market trends, campaign performance, and competitive intelligence to continuously improve marketing effectiveness.
• Influence and align cross-functional stakeholders across marketing, creative, media, analytics, digital, and business teams to deliver cohesive and impactful initiatives.
• Foster a positive, collaborative, and high-performing team environment by coaching others, encouraging innovation, and promoting accountability and continuous improvement.
• Operate with a strong sense of ownership and accountability, balancing strategic thinking with operational excellence and executional rigor.

Manager, Brand Strategy

• Lead the development and execution of a full-funnel CLM strategy that spans acquisition, onboarding, engagement, retention and reactivation;
• Work with the Lifecycle Marketing team to ensure customer-centric communication;
• Design and optimize customer journeys across lifecycle stages;
• Lead the briefing of creative, manage timelines, and ensure flawless delivery;
• Develop and execute a multi-channel activation strategy;
• Collaborate with Lifecycle Marketing, data and digital teams to ensure effective integration of CLM tools;
• Ensure alignment on messaging and timing across teams;
• Monitor performance metrics and identify opportunities for enhancement.

Customer Lifecycle Marketing Lead – Brand Marketing

• Your areas of ownership will include: affiliate, influencer and PR
• Your areas of collaboration will include: Organic social, brand partnerships, email marketing and web
• Develop and execute partnership strategies across influencer, affiliate, earned PR, and brand collaborations, aligned with broader growth and brand objectives
• Own and scale influencer and affiliate programs as performance channels, with accountability to revenue, CAC, and partner ROI
• Source, negotiate, and manage brand partnerships end-to-end - from prospecting and contract negotiation through onboarding, activation, performance monitoring, renewal, and re-engagement
• Manage reporting frameworks and dashboards to track KPIs across partnerships and broader marketing efforts; present regular updates to senior leadership
• Analyze performance data using attribution and affiliate tools, translating insights into actionable optimizations and renewal strategies
• Manage budget tracking, invoice reconciliation, internal documentation, and cost management across your areas of ownership
• Contribute to organic social media and content strategy - planning, creating, and posting across channels
• Support on marketing copy for channels and business objectives that you’re working on (ie. end to end ownership of projects)
• Support SEO and AEO content and discoverability strategy through support across blog development, LinkedIn, influencer content distribution, and press highlight updates
• Manage external PR and affiliate agencies, overseeing campaign execution and ongoing optimization
• Oversee the VIP product seeding process, coordinating with relevant teams to ensure seamless partner onboarding
• Support email marketing efforts including campaign execution, flow builds, and performance analysis
• Leverage AI tools to move faster, fill gaps, and produce higher-quality work independently
• Other duties as assigned

Partnership & Brand Marketing Specialist

• Generate and lead original, compelling marketing campaigns aligned with brand identity and product strengths.
• Collaborate with writers, designers, photographers, videographers, animators, and 3D render artists to bring campaigns to life.
• Translate business goals and brand strategy into actionable campaign plans with clear deliverables, timelines, and performance goals.
• Act as an internal advocate and educator for the company’s marketing approach and foster collaboration across teams.
• Drive the creation of visual storytelling assets including photography, video content, rendered environments, and customer testimonials.
• Coordinate with digital, design, and communications teams to ensure successful execution across all channels.
• Ensure all content aligns with brand standards and maintains a high level of quality and accuracy.
• Experiment with new technologies, including AI-powered marketing tools, and share insights with the team.

Marketing Manager – Creative Campaign Lead, Brand Marketing

• This dynamic field-based role is fully dedicated to French Bloom, the global leader in alcohol-free sparkling wines.
• As a Brand Development Ambassador, you will be responsible for accelerating French Bloom’s growth and visibility in Quebec and Ontario through targeted business development, account management, brand representation and training initiatives.
• Working closely with the Moët Hennessy and Charton Hobbs teams, you will identify new business opportunities, support strategic client relationships, deliver impactful brand trainings and ensure the execution of initiatives across On-Premise and retail channels.
• Lead engaging product presentations, tastings and training sessions for On-Premise and retail clients.
• Represent French Bloom at industry events, trade shows, consumer activations and client events across Canada, as needed.

Brand Development Ambassador – Moët Hennessy

• Lead brand strategy and drive growth for Protein Candy
• Act as business leader and general manager for the brand
• Own brand strategy, D2C revenue growth, product innovation, marketing budgets, and team leadership
• Shape growth plan, set brand calendar, lead product launches, manage marketing P&L, and lead a high-performing team
• Drive D2C revenue targets through optimized traffic, conversion, and LTV strategy
• Ensure all innovations and improvements launch on time, on budget, and aligned to brand strategy
• Own the brand marketing budget and review performance with Finance

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