Manager, Brand Strategy

Intact

High-impact brand leader at belairdirect driving strategy and marketing campaigns. Leading integrated campaigns for long-term growth and measurable business outcomes in a competitive landscape.

Posted 6/5/2026full-timeMontréal • 🇨🇦 CanadaSeniorLead💰 CA$109,900 - CA$134,300 per yearWebsite

About the role

Key responsibilities & impact

Lead the belairdirect brand strategy, messaging architecture, and annual brand plan to drive long-term brand growth and differentiation.
Develop and execute integrated full-funnel marketing strategies that drive awareness, consideration, conversion, while connecting brand investments to measurable business outcomes.
Lead national mass marketing campaigns across traditional and digital channels, ensuring work is insight-driven, creatively ambitious, and performance-oriented.
Own brand performance reporting, including KPIs, dashboards, campaign analysis, and executive-level reporting that clearly connects marketing activity to business impact.
Manage the brand budget end-to-end, including forecasting, pacing, investment allocation, agency scopes, and optimization to maximize effectiveness and ROI.
Build strong partnerships with external agencies and strategic partners, providing clear direction, constructive feedback, and high standards for strategic and creative excellence.
Partner closely with the internal creative studio to ensure brand consistency, high-quality execution, and alignment with the belairdirect brand platform across all channels and customer touchpoints.
Bring a test-and-learn mindset by leveraging consumer insights, market trends, campaign performance, and competitive intelligence to continuously improve marketing effectiveness.
Influence and align cross-functional stakeholders across marketing, creative, media, analytics, digital, and business teams to deliver cohesive and impactful initiatives.
Foster a positive, collaborative, and high-performing team environment by coaching others, encouraging innovation, and promoting accountability and continuous improvement.
Operate with a strong sense of ownership and accountability, balancing strategic thinking with operational excellence and executional rigor.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
10+ years of marketing experience, including at least 3 years leading teams and coaching marketing professionals
Proven experience in brand strategy, mass marketing, and leading integrated campaigns within a national or complex organization
Experience managing agency partners, large-scale marketing budgets, and performance measurement frameworks
Strong understanding of traditional and digital media ecosystems, brand tracking, campaign analytics, and marketing effectiveness
A strategic, business-minded brand builder, passionate about growth and delivering tangible business impact
Ability to combine creativity with analytical thinking; comfortable using data, insights, and financial considerations to guide decisions and optimize performance
Strong experience managing integrated marketing campaigns (traditional and digital) and understanding how creative effectiveness drives business results
A strong creative point of view; able to evaluate concepts, provide clear feedback, and elevate the quality and effectiveness of creative work
Highly organized with strong attention to detail; excellent project management and prioritization skills
Comfortable managing budgets, agency relationships, and multiple priorities in a fast-paced environment
Collaborative leadership style; ability to influence stakeholders, align teams around a shared vision, and navigate ambiguity with confidence
Comfortable presenting strategic recommendations and performance results to senior leadership
For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
No Canadian work experience required, but must have authorization to work in Canada.

Benefits

Comp & perks

Flexible work arrangements and a hybrid work model
Possibility to purchase up to 5 extra days off per year
Multiple benefits offered to support physical and mental wellbeing, including telemedicine, Wellness account and much more
Share plan & other savings: up to 12% of salary or even more

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand strategymass marketingintegrated campaignsperformance measurement frameworkscampaign analyticsmarketing effectivenessbudget managementdata analysisproject managementcreative evaluation

Soft Skills

collaborative leadershipinfluencing stakeholderscoachingattention to detailstrategic thinkinganalytical thinkingcreativitycommunicationteam environment fosteringaccountability

Certifications

Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business Administration