Senior Manager, Brand Marketing Strategy

Heart & Stroke

Senior Brand Marketing Manager responsible for integrated brand and fundraising campaigns. Partnering with teams to shape strategy and deliver impactful marketing initiatives for Heart & Stroke.

Posted 6/23/2026full-timeToronto • 🇨🇦 CanadaSenior💰 CA$95,000 - CA$125,000 per yearWebsite

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Hard Skills

brand marketing360 omnichannel marketing campaignsdigital marketingdigital mediacampaign developmentbudget managementrisk managementperformance trackingstrategic planningbrief development

Soft Skills

leadershipstakeholder alignmentcommunicationproblem-solvingcollaborationorganizational skillsdirection providingissue resolutionteam coordinationinsight alignment

Certifications & Qualifications

University Degree in MarketingUniversity Degree in Business

Industry Keywords

integrated planning processesIntegrated Agency Teamcampaign budgetscross-functional teamsannual planningcreative directionmedia partnershipsresearch partnershipsdeliverables trackingperformance readouts

About the role

Key responsibilities & impact

Serve as a key strategic partner to the Director of Brand Marketing in annual planning and campaign development
Own day-to-day leadership of integrated planning processes and ensure alignment across stakeholders, partners, timelines and deliverables
Lead development of clear actionable briefs and provide direction to creative, media and research partners to ensure work is aligned to objectives, insights and brand standards
Manage campaign budgets and timelines, proactively identifying risks, resolving issues and escalating as needed to keep work on track
Lead the Integrated Agency Team (IAT), including status, deliverables tracking and performance readouts

Requirements

What you’ll need

University Degree in Marketing or Business preferred
10+ years in brand marketing
Experience in planning and implementing 360 omnichannel marketing campaigns
Experience coordinating cross‑functional teams to deliver against common goals
Solid understanding of digital marketing and digital media.

Benefits

Comp & perks

Generous paid time-off package including vacation days, personal days, wellness days, and paid company-wide closure between December 25 and January 1
Competitive health, medical, dental and vision benefits
Life insurance
Disability benefits
Employee assistance program (EAP)
Defined contribution pension plan with employer matching
Flexible hybrid working model
Reimbursement for mobile phones and home office setup
Opportunities for professional development