Heart & Stroke

Program Specialist

• Reporting to the Resuscitation Program Manager, plays a critical role in advancing relationships and engagement with instructors and stakeholders
• Supports Heart & Stroke’s mission to enhance emergency cardiovascular care and first aid training
• Manages relationships with instructors and partners, ensuring program quality and compliance
• Uses data, reporting, and stakeholder feedback to monitor performance and support continuous improvement
• Collaborates within a matrix organization, sharing insights and contributing knowledge to advance organizational goals
• Enforces compliance with policies and standards and represents Heart & Stroke at various engagements

Resuscitation Program Specialist – 12 Month Contract

Brand Manager

• Serve as a key strategic partner to the Director of Brand Marketing in annual planning and campaign development
• Own day-to-day leadership of integrated planning processes and ensure alignment across stakeholders, partners, timelines and deliverables
• Lead development of clear actionable briefs and provide direction to creative, media and research partners to ensure work is aligned to objectives, insights and brand standards
• Manage campaign budgets and timelines, proactively identifying risks, resolving issues and escalating as needed to keep work on track
• Lead the Integrated Agency Team (IAT), including status, deliverables tracking and performance readouts

Senior Manager, Brand Marketing Strategy

Program Manager

• Build a strong understanding of customers, instructors and training providers to inform engagement strategies and program support.
• Develop and manage relationships with key stakeholders, including high-performing instructors, training centres and institutional partners.
• Lead engagement with priority and high-value stakeholders, and guide broader regional engagement activities.
• Identify network risks and opportunities, and implement plans to strengthen engagement, performance and retention.
• Document stakeholder interactions, insights and outcomes accurately and on time in Salesforce CRM.
• Maintain strong knowledge of Heart & Stroke resuscitation programs, standards and policies to support consistent regional application.
• Communicate the value and application of offerings across stakeholder contexts.
• Support program updates, initiatives and improvements aligned with national direction.
• Guide stakeholders on program requirements, standards and best practices.
• Monitor program delivery and performance using the Resuscitation portal, Salesforce and PowerBI dashboards.
• Develop regional plans to grow adoption, network reach and impact.
• Advance partner opportunities aligned with organizational priorities and goals.
• Grow the instructor network by identifying and developing high-performing individuals.
• Stay current on trends, stakeholder needs and external factors affecting program delivery.
• Use performance trends and KPIs to adjust strategies and support sustainable growth.
• Oversee Quality Assurance & Issue Resolution for a defined region.
• Lead or oversee complex complaints and escalations in line with program policies.
• Assess risk and determine actions, including escalation when needed.
• Ensure documentation is complete, accurate and aligned with standards.
• Address performance issues and support corrective actions, including instructor deactivations when required.
• Guide stakeholders to support effective delivery and positive outcomes.
• Navigate complex stakeholder situations with a solutions-focused approach.
• Foster network collaboration and communities of practice where appropriate.
• Represent Heart & Stroke externally, reinforcing values, standards and expectations.
• Provide leadership, coaching and guidance to internal stakeholders.
• Support team development and capability building.
• Build strong cross-functional relationships.
• Maintain strong collaboration and alignment with the Resuscitation Support Centre (RSC).
• Align priorities and resources to meet regional objectives.
• Collaborate across regions to support consistency and new team member integration.

Resuscitation Program Manager, 18 Month Contract

• Develop media strategy across integrated campaigns, including always-on paid search, digital acquisition, lead generation, and emerging media opportunities
• Provide media counsel and recommendations to Brand team based on the overarching brand and campaign strategy
• Partner with external and internal stakeholders to translate campaign strategy into effective media plans, including channel mix, phasing, and investment approach
• Identify and assess new media opportunities, including in-kind media, partnerships, and innovative placements that extend impact within budget constraints
• Ensure media planning accounts for increased layering of products and campaigns to avoid cannibalization and inefficiencies
• Provide guidance and oversight to the Media Coordinator supporting trafficking, reporting, and performance monitoring
• Contribute to the development of scalable media processes and best practices to support the current scope and complexity of the Foundation’s media activity
• Support continuous improvement of media workflows, tools, and reporting
• Serve as the day-to-day media lead with external media agencies, providing clear briefs, direction, oversight, and performance accountability across multiple concurrent campaigns
• Oversee end-to-end execution of media plans, including trafficking readiness, creative and landing page dependencies, QA, and in-platform setup, ensuring accuracy, quality, and adherence to timelines and budgets
• Lead ongoing monitoring, testing, targeting, and optimization, particularly for always-on and performance-driven channels, establishing a clear optimization cadence with the agency and ensuring actions are implemented in-flight
• Work closely with Analytics to review performance, interpret results, and translate insights into clear media actions and recommendations for in-flight and future campaigns
• Implement real-time optimizations and contingency plans based on performance, market conditions, and emerging insights, in partnership with key stakeholders and the media agency
• Manage media budgets across campaigns, ensuring efficient allocation of spend and clear visibility into working media vs. fees
• Track, evaluate, and report on media performance against objectives, targets, and KPIs
• Support forecasting and planning by providing media performance insights and recommendations
• Collaborate closely with the Brand team, as well as Fundraising, Analytics, Communications, and Digital teams to support integrated campaign delivery
• Ensure cross-functional teams are informed and aligned on media strategy, in-flight performance, risks, and learnings through regular updates and post-campaign summaries

Media Manager, Brand Marketing – Integrated Campaigns

Communications

• Review content provided by internal clients and others to ensure brand alignment and accuracy.
• Offer strategic communications counsel to internal regional teams; develop, recommend and execute communications tactics to build awareness and raise the profile of Heart & Stroke.
• Protect and strengthen the brand, act as a steward of the brand and its most current messaging and positioning.
• Support regional philanthropy and national fundraising initiatives.
• Plans and executes all communications activities for the region.
• Develops/adapts and implements communications plans and strategies for the region in order to increase the profile of Heart & Stroke’s work in research, health promotion, recovery, advocacy, fundraising and partnering with medical experts and people with lived experience.
• Evaluates each situation and determines the most appropriate way(s) to communicate applying communications best practices.
• Executes the regional communications roll-out of national programs such as health reports and public awareness campaigns with an eye to local markets and needs.
• Works with internal stakeholders to ensure all regional programs are aligned with Heart & Stroke brand guidelines, including image, voice and messaging.
• Collaboratively and cooperatively supports internal teams as an expert communications advisor to develop and implement communications strategies and activities that support their goals.
• Serves as the primary relationship manager for medical experts and people with lived experience within the Western Canada region.
• Develops personal “stories” of people with lived experience, donors, healthcare providers, researchers and volunteers in the region for website content and social media.
• Tracks and monitors media calls, interviews, issues-related inquiries and coverage.

Resuscitation Program Specialist – 12 Month Contract

Senior Manager, Brand Marketing Strategy

Resuscitation Program Manager, 18 Month Contract

Media Manager, Brand Marketing – Integrated Campaigns

Regional Communications Advisor