Media Manager, Brand Marketing – Integrated Campaigns

Heart & Stroke

Media Manager driving media strategy for integrated marketing and fundraising campaigns at Heart & Stroke. Focusing on performance, optimization, and partnership opportunities to support health initiatives in Canada.

Posted 6/13/2026full-timeToronto • 🇨🇦 CanadaMid-LevelSenior💰 CA$80,000 - CA$95,000 per yearWebsite

About the role

Key responsibilities & impact

Develop media strategy across integrated campaigns, including always-on paid search, digital acquisition, lead generation, and emerging media opportunities
Provide media counsel and recommendations to Brand team based on the overarching brand and campaign strategy
Partner with external and internal stakeholders to translate campaign strategy into effective media plans, including channel mix, phasing, and investment approach
Identify and assess new media opportunities, including in-kind media, partnerships, and innovative placements that extend impact within budget constraints
Ensure media planning accounts for increased layering of products and campaigns to avoid cannibalization and inefficiencies
Provide guidance and oversight to the Media Coordinator supporting trafficking, reporting, and performance monitoring
Contribute to the development of scalable media processes and best practices to support the current scope and complexity of the Foundation’s media activity
Support continuous improvement of media workflows, tools, and reporting
Serve as the day-to-day media lead with external media agencies, providing clear briefs, direction, oversight, and performance accountability across multiple concurrent campaigns
Oversee end-to-end execution of media plans, including trafficking readiness, creative and landing page dependencies, QA, and in-platform setup, ensuring accuracy, quality, and adherence to timelines and budgets
Lead ongoing monitoring, testing, targeting, and optimization, particularly for always-on and performance-driven channels, establishing a clear optimization cadence with the agency and ensuring actions are implemented in-flight
Work closely with Analytics to review performance, interpret results, and translate insights into clear media actions and recommendations for in-flight and future campaigns
Implement real-time optimizations and contingency plans based on performance, market conditions, and emerging insights, in partnership with key stakeholders and the media agency
Manage media budgets across campaigns, ensuring efficient allocation of spend and clear visibility into working media vs. fees
Track, evaluate, and report on media performance against objectives, targets, and KPIs
Support forecasting and planning by providing media performance insights and recommendations
Collaborate closely with the Brand team, as well as Fundraising, Analytics, Communications, and Digital teams to support integrated campaign delivery
Ensure cross-functional teams are informed and aligned on media strategy, in-flight performance, risks, and learnings through regular updates and post-campaign summaries

Requirements

What you’ll need

6–8 years of progressive experience in media planning, execution, and optimization, with a strong focus on digital and performance media
Hands‑on experience managing always‑on media programs (e.g., paid search, digital acquisition) alongside time‑bound integrated campaigns
Proven experience managing external media agency partners , including briefing, performance oversight, optimization direction, and budget accountability
Experience working within integrated marketing environments, partnering closely with Brand, Sales, Analytics, Communications, and Digital teams
Demonstrated experience operating within tight budgets and complex campaign portfolios, balancing efficiency with performance outcomes
Experience supporting acquisition, fundraising, or lead generation objectives through paid media preferred
University Degree in Marketing or Business preferred

Benefits

Comp & perks

Generous paid time-off package including vacation days, personal days, and wellness days
Paid company-wide closure between December 25 and January 1
Competitive health, medical, dental and vision benefits
Life insurance
Disability benefits
Employee assistance program (EAP)
Defined contribution pension plan with employer matching
Flexible hybrid working model
Reimbursement for mobile phones and home office setup
Opportunities for professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

media planningdigital acquisitionlead generationpaid searchcampaign optimizationperformance monitoringmedia budgetingdata analysisreportingQA

Soft Skills

collaborationcommunicationleadershipstrategic thinkingproblem-solvingstakeholder managementperformance accountabilityguidanceoversightcontinuous improvement