Media Manager, Brand Marketing and Integrated Campaigns

Heart & Stroke

Media Manager leading media strategy and execution at Heart & Stroke. Collaborating with teams to optimize integrated marketing and fundraising campaigns.

Posted 7/17/2026full-timeToronto • 🇨🇦 CanadaMid-LevelSenior💰 CA$80,000 - CA$95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in media planning, execution, and optimization, with a strong focus on managing media budgets and partnerships. Proven ability to develop integrated media strategies that align with campaign objectives and drive performance.

Highest-signal resume keywords

Media PlanningCampaign OptimizationBudget ManagementExternal Media Agency ManagementIntegrated Marketing Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Media Strategy DevelopmentMedia CounselPerformance TrackingDigital AcquisitionPaid Search ManagementCampaign ExecutionTesting and TargetingLead GenerationMedia BudgetingMedia Performance Evaluation

Soft Skills

Stakeholder CollaborationGuidance and OversightCommunication

Certifications & Qualifications

University Degree in MarketingUniversity Degree in Business

Industry Keywords

Integrated CampaignsMedia OpportunitiesAlways-On Media ProgramsAcquisition ObjectivesFundraising

About the role

Key responsibilities & impact

Develop media strategy across integrated campaigns
Provide media counsel and recommendations to Brand team
Partner with external and internal stakeholders to translate campaign strategy into effective media plans
Identify and assess new media opportunities
Ensure media planning accounts for increased layering of products and campaigns
Provide guidance and oversight to the Media Coordinator
Serve as the day-to-day media lead with external media agencies
Oversee end-to-end execution of media plans
Lead ongoing monitoring, testing, targeting, and optimization
Manage media budgets across campaigns
Track, evaluate, and report on media performance against objectives

Requirements

What you’ll need

6–8 years of progressive experience in media planning, execution, and optimization
Hands‑on experience managing always‑on media programs (e.g., paid search, digital acquisition)
Proven experience managing external media agency partners
Experience working within integrated marketing environments
Demonstrated experience operating within tight budgets and complex campaign portfolios
Experience supporting acquisition, fundraising, or lead generation objectives through paid media preferred
University Degree in Marketing or Business preferred

Benefits

Comp & perks

Generous paid time-off package including vacation days, personal days, and wellness days
Paid company-wide closure between December 25 and January 1
Competitive health, medical, dental and vision benefits
Life insurance
Disability benefits
Employee assistance program (EAP)
Defined contribution pension plan with employer matching
Flexible hybrid working model
Reimbursement for mobile phones and home office setup
Opportunities for professional development